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CK HUTCHISON HOLDINGS LIMITED

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CK Hutchison : Three Group to tackle excessive and irrelevant mobile ads

02/19/2016 | 03:17am EDT

Three Group to tackle excessive and irrelevant mobile ads


(19 February 2016, London, UK) Three UK and Three Italy have successfully collaborated with Shine Technologies on implementing Shine's ad blocking technologies in their networks. This will enable rapid roll-out of the technology to all other Three Group operators.

Network-based ad-blocking is a more powerful and effective solution for customers than application-based technologies as it reaches a broader range of mobile advertising.

Our objective in working with Shine is not to eliminate mobile advertising, which is often interesting and beneficial to our customers, but to give customers more control, choice and greater transparency over what they receive.

Our three principal goals in deploying ad blocking capability will be:

  1. That customers should not pay data charges to receive adverts. These should be costs borne by the advertiser.

  2. That customers' privacy and security must be fully protected. Some advertisers use mobile ads to extract and exploit data about customers without their knowledge or consent.

  3. That customers should be entitled to receive advertising that is relevant and interesting to them, and not to have their data experience in mobile degraded by excessive, intrusive, unwanted or irrelevant adverts.

Over the coming months Three will announce full details of how it will achieve these objectives and will work with Shine Technologies and the advertising community to deliver a better, more targeted and more transparent mobile ad experience to customers.

Tom Malleschitz, Chief Marketing Officer, Three UK, said: 'Irrelevant and excessive mobile ads annoy customers and affect their overall network experience. We don't believe customers should have to pay for data usage driven by mobile ads. The industry has to work together to give customers mobile ads they want and benefit from.

These goals will give customers choice and significantly improve their ad experience.'


For further information contact:

Three UK Press Office
Tel: + 44 (07) 454 959 715
Email: three@mww.com

CK Hutchison Holdings Limited issued this content on 19 February 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 19 February 2016 07:16:05 UTC

Original Document: http://www.ckh.com.hk/en/media/press_each.php?id=3098


ę Publicnow 2016
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Financials
Sales 2023 456 B 58 176 M 58 176 M
Net income 2023 33 058 M 4 213 M 4 213 M
Net Debt 2023 158 B 20 195 M 20 195 M
P/E ratio 2023 5,59x
Yield 2023 5,90%
Capitalization 188 B 23 992 M 23 992 M
EV / Sales 2023 0,76x
EV / Sales 2024 0,68x
Nbr of Employees 170 294
Free-Float 69,5%
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Number of Analysts 8
Last Close Price 48,15 HKD
Average target price 68,94 HKD
Spread / Average Target 43,2%
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Managers and Directors
Tzar Kuoi Li Group Co-Managing Director & Deputy Chairman
Kin Ning Fok Group Co-Managing Director & Executive Director
Frank John Sixt Group Finance Director & Executive Director
Yick Ming Wong Independent Non-Executive Director
Wai Mun Lee Independent Non-Executive Director
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