Sales in September increased by 6 per cent to 667 MSEK (629). Organic sales increased by 5 per cent compared to the previous year. Sales in comparable units and local currency increased by 5 per cent compared to the previous year. Online sales increased by 61 per cent to 68 MSEK (42). At the end of the period, the total number of stores was 228, which is unchanged compared with the same period last year.
Distribution of sales | Month | Accumulated | ||||
September | Change | May-September | Change | |||
MSEK | 2021/22 | SEK | Organic | 2021/22 | SEK | Organic |
309 | 8% | 8% | 1,562 | 3% | 3% | |
275 | 4% | 1% | 1,470 | 0% | -2% | |
79 | 5% | 7% | 381 | -1% | 1% | |
Outside the Nordics | 4 | 19% | 15% | 22 | -1% | -3% |
Total | 667 | 6% | 5% | 3,434 | 1% | 1% |
Of which online | 68 | 61% | 60% | 345 | 26% | 25% |
Total sales for the period May-
Kristofer Tonström, CEO and President:Customer traffic to our stores recovered somewhat in September but is still lower than in 2020. Despite this, we achieved a total sales increase of six per cent during the month, whereas our online sales increased by 61 per cent. We continue to observe disruptions in the global logistics chain, but we have had a well-balanced inventory level during the period by working with things we can influence ourselves. This work continues as we are now preparing for the upcoming Christmas season.
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