Clear Channel Outdoor Dials in New B2B Audience Planning, Measurement Solution Connecting Brands with Business Decision-Makers
December 17, 2020 at 08:09 am EST
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Clear Channel Outdoor Americas (CCOA) introduced a more effective way for brands to reach highly coveted B2B audiences as they leverage the company's audience planning solution: RADARView®. In a new partnership and data integration with Bombora, the leading provider of B2B intent data, this Out-of-Home (OOH) industry first allows brands to more strategically plan their advertising campaigns by identifying and reaching key business decision-makers via CCOA's displays. Reaching these audiences remains especially relevant as COVID continues to dramatically impact work behaviors, travel patterns and the traditional media channels used by B2B advertisers. By integrating Bombora's data with RADARView's audience insights, demographics and location targeting, advertisers can now understand how each of Clear Channel's OOH displays impacts more than 100 B2B audience segments, making targeting the B2B customer more accessible and measurable during the pandemic and beyond. This new partnership comes on the heels of CCOA's Recovery Resource Center rollout and is designed to help businesses reopen, rally and recover throughout the crisis. This integration means advertisers can plan their OOH campaigns with CCOA to most efficiently reach small business owners, C-level executives, government influencers, key business decision-makers and more. And as air travel continues to rebound, brands can leverage these CCO RADAR solutions to also reach business travelers who have made their way back into airports throughout the country.
Clear Channel Outdoor Holdings, Inc. is an out-of-home advertising company. The Company provides customized advertising solutions through its asset portfolio of roadside billboards, urban street furniture, airport advertising displays and other displays. The Companyâs segments include America, Airports, and Europe-North. The America segment consists of operations in the United States excluding airports. The Airports segment provides advertising opportunities around and within United States and Caribbean airports. The Europe-North segment consists of operations in the United Kingdom, the Nordics, and several other countries throughout northern and central Europe. It also has operations in Latin America and Singapore. Its Latin American businesses include operations in Mexico, Brazil, Chile, and Peru. The Company generally outsources the design and manufacturing of advertising structures to third parties.