Hivestack, a programmatic DOOH ad tech company, has partnered with Clear Channel Outdoor Americas (CCOA), a large outdoor advertising business, to expand promotional offerings for advertisers, according to a company press release.

Through this partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically through the Hivestack SSP across CCOA's nationwide digital footprint in the U.S. The partnership allows CCOA to operate PMP buys via the Hivestack SSP and open exchange through the Hivestack Ad Exchange.

The partnership comes as marketers continue leaning further into data-led media solutions, including programmatic DOOH, to understand and plan against emerging audience travel patterns and as consumers plan for fall and holiday travel plans.

"This new alliance represents a landmark change for programmatic DOOH delivery, enabling advertisers to target audiences at unprecedented scale through the Hivestack SSP," Andreas Soupliotis, Hivestack founder and CEO, said in the release. "CCOA has an exciting vision for programmatic DOOH and Hivestack is thrilled to be embarking on this journey with them."

The partnership enables programmatic buying of CCOA's media across the U.S., which includes the company's digital billboards and posters, spectaculars, airport media, bus shelters, and commuter rail stations, reaching over 100 million people monthly.

The partnership also allows CCOA to generate a new stream of programmatic revenue from DOOH buyers that use the Hivestack DSP as well as revenue from buyers that use omni-channel DSPs, integrated with the Hivestack SSP.

"We're thrilled to partner with Hivestack and offer even more programmatic solutions to our clients at scale," Wade Rifkin, SVP, Programmatic, CCOA, said in the release. "As programmatic DOOH adoption grows across the U.S. and internationally, we're excited to work with Hivestack, one of the industry leaders in OOH ad tech, and offer clients a way to drive added reach plus impact as a part of their omnichannel plans."

Hivestack is headquartered in Montreal, Canada, and has global operations in Toronto, Tokyo, London, Spain, Germany, France, Italy, New York, Mexico City, Shanghai, Singapore, Sydney and Guadalajara, Mexico.

Clear Channel Outdoor Holdings, Inc. has more than 500,000 print and digital displays in 27 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 17,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,500 digital billboards, in the U.S.

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