Clear Channel Outdoor Holdings, Inc., Resorts World Las Vegas Proclaim Vegas Is Back with Massive Message on New Ground-Breaking Digital Displays on the Strip
April 27, 2021 at 07:13 am EDT
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Clear Channel Outdoor Holdings, Inc. announced it has teamed up with Resorts World Las Vegas to provide brands with a first-of-its-kind advertising opportunity to reach highly coveted leisure and business travelers with over 135,000 square feet of digital signage. Through the new CCOA and Resorts World Las Vegas partnership, the Las Vegas Convention and Visitors Authority and their locally based agency, R&R Partners, used the new displays to boldly proclaim in what is arguably the biggest way possible: Vegas Means Business. In conjunction with Resorts World Las Vegas's highly anticipated opening this summer, three jaw-dropping, full-motion digital out of home (DOOH) displays will offer advertisers premium visibility and the latest in cutting-edge digital signage, including on one of the large exterior LED building displays in the U.S., enabling brands to engage with targeted consumer audiences up and down the famous Las Vegas Strip.
Clear Channel Outdoor Holdings, Inc. is an out-of-home advertising company. The Company provides customized advertising solutions through its asset portfolio of roadside billboards, urban street furniture, airport advertising displays and other displays. The Companyâs segments include America, Airports, and Europe-North. The America segment consists of operations in the United States excluding airports. The Airports segment provides advertising opportunities around and within United States and Caribbean airports. The Europe-North segment consists of operations in the United Kingdom, the Nordics, and several other countries throughout northern and central Europe. It also has operations in Latin America and Singapore. Its Latin American businesses include operations in Mexico, Brazil, Chile, and Peru. The Company generally outsources the design and manufacturing of advertising structures to third parties.
Clear Channel Outdoor Holdings, Inc., Resorts World Las Vegas Proclaim Vegas Is Back with Massive Message on New Ground-Breaking Digital Displays on the Strip