“We are excited to partner with
The Agreement involves
FinTekk and RWR are professional motorsports racing and marketing companies providing services focused specifically on the NASCAR Cup Series, NASCAR Xfinity Series, the IndyCar Racing Series, and the IMSA Sports Car Championship Series. Pursuant to the Agreement, FinTekk and RWR agreed to provide certain services to the Company, and the Company agreed to provide certain services to RWR.
In general, FinTekk will provide the Company with marketing and branding consulting services utilizing the RWR racing platform, and will promote the Company as the primary brand for the
RWR will provide racing car drivers, including F-1/IndyCar superstar
The Company will engage and integrate its social media/influencer member network and production teams with RWR team members to collaborate, promote and market RWR racing efforts and racing and driver story lines through various media platforms operated by or familiar to the Company.
The respective services of the parties under the Agreement will apply with respect to 11 races occurring from
Young added, “Rick Ware Racing is among the most iconic and established brands in the global billion-dollar motorsports industry. This agreement is a strong step as we begin to actively monetize our global social media footprint, which now exceeds 400 million followers, and we hope to demonstrate the power of that reach by helping RWR establish strong and durable engagement with new markets and communities capable of driving the sport of racing for the coming decade.”
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