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COCA-COLA AMATIL LIMITED

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07 December 2020 Rum Co. of Fiji: Rum Distillery of the Year Rum Co. of Fiji has won Rum Distillery of the Year at this year's Melbourne International Spirits Competition! Discover

12/07/2020 | 04:05am EDT
Rum Co. of Fiji has won Rum Distillery of the Year at this year's Melbourne International Spirits Competition, with their premium rum ranges, Bati and Ratu winning Gold, Silver and Bronze medals. This international award-winning rum has already been recognised at the 2020 New York International Spirits Competition, and this latest win is further testament to the quality and taste of these premium Fijian rums on the world stage. Bati Dark Rum won Gold, while its new Coconut Rum Liqueur won the Silver medal for its brilliantly smooth tropical taste. Bati White Rum together with its new Banana Rum and Coffee Rum Liqueurs also won the Bronze medals. Ratu 5-Year-Old Spiced Rum also won Silver, and its 8-Year-Old Signature Rum Liqueur won Bronze. This highly sought-after competition is judged by trade-only panelists together with a mix of restauranteurs, sommeliers, retail spirits buyers, distributors and importers; the crème of the crop of the world's leadings experts in their fields! Mike Spencer, General Manager, Paradise Beverages, said 'This is wonderful recognition for all our people in Fiji who are passionate and work incredibly hard every day to make these incredible rums!'

Rum Co. of Fiji's range of Bati Rum Liqueurs are new to the Australian market, and three of the flavours were recognised in the competition. The range includes a Coconut, Banana, Coffee and White Chocolate flavour; offering locals an exotic and refreshing twist to the emerging rum category.
Lucy Dodgson, Brand Manager, International Alcohol, Coca-Cola Amatil, said this is the first time the new Bati Rum Liqueurs have been entered into a global spirits competition, and Australia is the first ever export market to experience the unique range.
'It has been fantastic to see the Australian market responding so positively to our diverse Rum Co. of Fiji portfolio. Consumers today are always on the hunt for something new and different, and our flavoured range of Bati Rum Liqueurs offer an exciting and refreshing alternative within the ever-evolving rum category,' Lucy said.
Head of International Alcohol, Coca-Cola Amatil, Heath Baker, said while 2020 has thrown many challenges for the global alcohol industry, it hasn't stopped consumers from enjoying our high quality, exceptional Fijian rum that can be enjoyed at the bar, or at home, with friends.
'Next year is shaping up to be an exciting year for Rum Co. of Fiji and we are looking forward to more Australians, and indeed the world, enjoying one of our fine rums. The shift in drinking trends and entertaining at home really sits well with our range because we are offering the consumer such a diverse range of flavour and bringing in the Liqueurs has solidified this for us,' Heath said.
To get your hands-on Rum Co. of Fiji's new award-winning Bati Rum Liqueurs, check out the following retailers online → Bayfield's, Kemenys and Jim Murphy's, or visit our website for a list of Rum Co. of Fiji stockists near you → rumcooffiji.com/
About Rum Co. of Fiji
Rum Co. of Fiji is built on an ethos of authenticity, craftmanship and passion and draws its inspiration - and its identity - from Fijian heritage and culture. The rums are crafted in Lautoka, Fiji, by award-winning Master Distiller & Blender, Liam F. Costello together with Rum Co. of Fiji's passionate and dedicated distillery team.
Since launching in 1980, Rum Co. of Fiji has won over 120 international awards across several prestigious competitions, including the 2020 New York International Spirits Competition, 2019 & 2017 San Francisco World Spirits Competition, and the 2018 London Spirits Competition.
Rum Co. of Fiji is owned by Fiji's leading beverages manufacturer Paradise Beverages, which is part of the Amatil Group.
For more information on Rum Co. of Fiji, go to www.rumcooffiji.com or follow @Rumcooffiji on Facebook, or @bati.rum & @ratu.rum on Instagram.

Disclaimer

CCA - Coca-Cola Amatil Ltd. published this content on 07 December 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 07 December 2020 09:04:06 UTC


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