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- Coke's Christmas campaign is out - let the holiday season begin!
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By Yannis Athanassiadis, Head of Portfolio Coca-Cola HBC
The 2021 Coca-Cola Christmas campaign has now made its debut on screens of all sizes across the world! You can take a look here: "Real Magic at Christmas" Campaign. This year's campaign, in the words of its creators, "spotlights and celebrates the real magic of community and togetherness and carries at its heart a simple message of festive joy and inclusion, reminding us that Real Magic is in the moments of connection we share with others".
I must admit that the launch of the Coca-Cola advert always marks the start of the holiday season for me. From the initial reaction we have seen this year, I don't think I am the only one!
The last two Christmas seasons have been very different to normal. But while we have all faced challenges in our personal and professional lives, it is still an opportunity to experience joyful and happy moments with our family and friends away from our everyday routines. For us it's the time of the year when our fantastic and passionate teams work their magic, bottle by bottle and along with our customers, to create impressive Christmas displays.
I hope that our holiday activations play a small part in creating that sense of community and togetherness that is synonymous with the season. And that is what really warms my heart and keeps me motivated.
Happy holidays everyone!
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Coca-Cola HBC AG published this content on 10 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 November 2021 11:36:05 UTC.
