Colgate announced a new partnership with top YouTube star, Ryan of Ryan's World™ and pocket.watch, to release a new kids oral care regimen. The new product line is designed by Ryan in conjunction with Colgate®. The new Colgate® Ryan's World™ Kids Oral Care Regimen features a Powered Toothbrush, Toothpaste and Mouthwash with additional products launching later this year. Details for each are as follows: COLGATE® RYAN'S WORLD™ POWERED TOOTHBRUSH: Make great cleaning fun with extra soft bristles that gently sweep away plague. For children three years of age and older; COLGATE® RYAN'S WORLD™ TOOTHPASTE: Clinically proven cavity and enamel protection. Available in Ryan's Bubble Fruit flavor. For children two years and older; and COLGATE® RYAN'S WORLD™ MOUTHWASH: Cleans whole mouth by sweeping away particles that brushing may have missed. Available in Ryan's Bubble Fruit flavor. For children six years of age and older. Colgate® Kids Oral Care products, featuring Ryan's World™ are available July 2019 nationwide online and in retail stores.