Colgate Optic White announced its partnership with multi-platinum selling artist Sheryl Crow to unveil the latest innovation in teeth whitening-Colgate Optic White Renewal toothpaste. It contains 3% hydrogen peroxide, which is the amount of the professionally-recommended whitening ingredient available in a toothpaste. With unprecedented whitening power, new Colgate Optic White Renewal toothpaste removes 10 years of yellow stains when brushing twice daily for 4 weeks. New Colgate Optic White Renewal toothpaste is available in three variants, High Impact White, Enamel Strength and Lasting Fresh, all of which contain a powerful formula that deeply whitens beyond surface stains while being safe for enamel. Colgate Optic White Renewal toothpaste is also sugar-free, gluten-free and vegan. New Colgate Optic White Renewal toothpaste is now available online and at most major retailers nationwide.