Colgate-Palmolive announced an exciting new product innovation - New Colgate Renewal toothpaste, designed by gum care experts to reverse early gum damage for a beautiful, revitalized smile. With technology backed by clinical research, Colgate Renewal targets and repairs early gum issues to help keep smiles healthy into the future. With a new premium look and feel, Colgate is bringing attention to gum health with wow-worthy packaging and beautiful translucent gel aesthetics that are reflective of a brilliant and healthy smile. Colgate Renewal comes in three variants -- Whitening Restoration, Enamel Fortifying and Sensitivity Repair to address your unique smile needs while protecting the health of your gums. Available starting now, Colgate Renewal toothpaste can be found at most major retailers.