COMPONENTS OF SALES CHANGE

Pricing

Coupons

Sales

Consumer &

Change

Organic

As Reported

Organic

Trade

Foreign

Region

As Reported

Sales Change

Volume

Volume

Incentives

Exchange

Total Company

1.0 %

7.0 %

(4.5)%

(4.5)%

11.5 %

(6.0)%

North America

3.0 %

3.5 %

(5.5)%

(5.5)%

9.0 %

(0.5)%

Latin America

7.0 %

11.5 %

(8.5)%

(8.5)%

20.0 %

(4.5)%

Europe

(12.0)%

2.5 %

(2.5)%

(2.5)%

5.0 %

(14.5)%

Asia Pacific

(3.0)%

5.0 %

(1.0)%

(1.0)%

6.0 %

(8.0)%

Africa/Eurasia

11.0 %

20.0 %

(6.5)%

(6.5)%

26.5 %

(9.0)%

Total CP Products

0.5 %

7.0 %

(5.0)%

(5.0)%

12.0 %

(6.5)%

Hill's

3.0 %

7.5 %

(3.5)%

(3.5)%

11.0 %

(4.5)%

Emerging Markets(1)

3.0 %

9.5 %

(6.5)%

(6.5)%

16.0 %

(6.5)%

Developed Markets

(0.5)%

5.0 %

(3.0)%

(3.0)%

8.0 %

(5.5)%