Colorado S A : Annual report 2021

ANNUAL

REPORT

2021

OUR COMPANY

Founded in 1962, COLORADO is a Moroccan industrial company specialized in the manufacturing and distribution of different types of paints such as: building paints, car bodywork paints, as well as industrial, ecological and functional paints.

COLORADO was very successful in meeting its objectives, mainly thanks to:

• A marketing strategy relying on innovation that is supported by a high-performance research and development laboratory;
• Highly trained teams;
• Products that have been certified by national and international laboratories;
• A proactive approach to ensuring Quality, Safety and protecting Environment resulted in certification: ISO 9001 (Quality), ISO 14001 (Environment) and ISO 45001(Occupational Health and Safety).

OUR VALUES

Armed with a clear and widely shared strategic vision, COLORADO has set out five core values that cement our relationship with our employees and strengthen our efforts.

The values of COLORADO as defined by our charter are as follows:

Proactivity : by being responsive and sensitive to our environment and through implementing anticipatory behaviors.

Rigor : By respecting all of our commitments internally and with regards to all shareholders (the State, customers, suppliers).

Efficiency : Through permanent determination to achieve results and objectives within the set time limits and under the defined conditions.

Courage : Through the decisions, actions and initiatives we take and accept in a responsible manner.

Coherence : With consistency and equity, we keep a watchful eye on the coherence of our actions, methods of operations and decision - making with respect to our commitments and objectives.

ANNUAL REPORT

2021

SUMMARY
MESSAGE FROM THE CEO ----------------------------------------------------------------------------------------	04
LETTER TO SHAREHOLDERS -----------------------------------------------------------------------------------------	05
BOARD OF DIRECTORS AND AUDIT COMMITEE --------------------------------------------	06
EXECUTIVE COMMITEE --------------------------------------------------------------------------------------------------	07
KEY FIGURES -----------------------------------------------------------------------------------------------------------------------	08

TECHNICAL ASSISTANCE ---------------------------------------------------------------------------------------------	25
DIGITAL CAMPAIGN --------------------------------------------------------------------------------------------------------	26
SPONSORSHIP AND PATRONAGE --------------------------------------------------------------------------	27

HIGHLIGHTS	10
RENEWAL OF THE COFACE CERTIFICATION ----------------------------------------------------------	11
RENEWAL OF ISO CERTIFICATIONS -----------------------------------------------------------------------	11
SUSTAINABLE DEVELOPMENT ------------------------------------------------------------------------------------	12
RENEWAL OF PARTNERSHIP WITH FME-----------------------------------------------------------------	13
"TOP PERFORMERS 2021" TROPHY -----------------------------------------------------------------------	13
SOME ACHIEVEMENTS -------------------------------------------------------------------------------------------------	14
COMMERCIAL AND MARKETING NEWS	18
DEVELOPMENT OF NEW PRODUCTS---------------------------------------------------------------------	19
INAUGURATION OF INTERNATIONAL SHOWROOMS -------------------------------	23
SEMINARS AND TRAININGS FOR PROFESSIONALS -------------------------------------	24

SOCIAL POLICY	29
WOMEN'S DAY ----------------------------------------------------------------------------------------------------------------	30
CEREMONY FOR THE GRADUATES -----------------------------------------------------------------------	30
PROTECTIVE MEASURES AGAINST COVID-19-------------------------------------------------	31
OTHER HR EVENTS --------------------------------------------------------------------------------------------------------	32
COLORADO AROUND THE WORLD	34
COLORADO IN THE PRESS	36
FINANCIAL REPORT	38

ANNUAL

REPORT

2021

MESSAGE FROM THE CEO

In 2021, the health crisis continued and resulted in a deregulation of the global supply chain. This has led to historic increases in input and freight prices.

Also, several product shortages have been noted in almost all productive sectors.

True to its usual proactivity, COLORADO has set up an agile organization to anticipate and adapt to these changes around the functions of sourcing, research and development and production. This has enabled us to achieve an exceptional year in terms of activity and a record production.

Once again, the human resources capital of our company demonstrates its dedication, competence and value.

Abed Chagar

C.E.O

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ANNUAL

REPORT

2021

LETTER TO SHAREHOLDERS

Ladies and Gentlemen, Dear shareholders,

Despite the health crisis, the shortage of inputs and the high cost of raw materials and freight, COLORADO has been able to achieve a significant increase in its turnover of around 24%.

As the economic situation did not allow the increases in inputs to be passed on to the sales prices, the margin was nevertheless able to return to its pre-crisis value.

All of this has enabled the board of directors, who held a meeting in March 2022, to propose to the next general assembly, the distribution of the entire net income for 2021 as dividends.

Abed Chagar

C.E.O

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