Walmart reaches streaming deal with Paramount+ - WSJ

(Reuters) - Walmart Inc has agreed to a deal with Paramount Global to offer Paramount+ streaming service to subscribers of the retailer's membership program, the Wall Street Journal reported, citing people familiar with the discussions.

Walmart and Paramount did not immediately respond to Reuters requests for comment. https://on.wsj.com/3pl4rHR

Walmart+ membership costs $12.95 per month and includes free shipping on orders and discounts on fuel as well as a free six-month subscription to Spotify's premium music service.

Executives from Paramount, Walt Disney Co and Comcast Corp, which operate several major streaming services, have in recent weeks spoken with Walmart about including streaming entertainment in the retail giant's membership service, the New York Times had reported last week.

(Reporting by Praveen Paramasivam in Bengaluru; Editing by Arun Koyyur)