“New World”: Saint-Gobain leading the way in light and sustainable construction

Press release

June 16, 2022

"New World":

Saint-Gobain leading the way in light and sustainable construction

Saint-Gobain is launching its new global brand campaign, "New World", which aims to establish the Group's vision as the worldwide leader in light and sustainable construction.

This campaign, produced with Publicis Conseil and mediated by Publicis Média Connect, is based on the concept of "Everything can be transformed" to demonstrate how Saint-Gobain's materials and solutions are transforming the construction sector to make it more sustainable, resource-efficient, circular, less carbon-intensive, more efficient and more competitive.

"Saint-Gobain's offers for building renovation and new and light construction provides a complete set of solutions to meet the three major challenges facing our world: drastically reducing the 40% of CO2 emissions linked to the construction sector, preserving natural resources and addressing the challenges of rapid urbanization in emerging countries, which require fast and efficient construction. This new brand campaign is designed to enhance the value of this offer, to consolidate the Group's position as the worldwide leader in light and sustainable construction and to demonstrate its ability to transform the entire sector," says Laurence Pernot, Vice-President,Communications, Saint-Gobain.

"We wanted to embody the brand with this pioneering spirit in a disruptive, intuitive and creative way to make it audible, inspiring and accessible to all of the group's audiences: the general public, opinion leaders and all stakeholders," adds Marco Venturelli, Chief Creative Officer, Publicis Conseil.

Directed by Réalité, this new film features young people to embody the optimistic and forward-looking message of Saint-Gobain.

We follow the adventures of two children who challenge each other to a game of soccer in the streets of an imaginary city, a symbol of all the Group's construction markets, and transform it as they go along until a brand new city appears. A city, more beautiful, more comfortable, more affordable, transformed by Saint-Gobain.

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The campaign will be rolled out in print and digital medias around the world in the coming weeks. It will be brought to life through an influencer campaign as well as a rich and educational content ecosystem to explain sustainable construction.

The film can be found:https://www.youtube.com/watch?v=Yc9XK_Uv4Hc

Read more about it:https://www.saint-gobain.com/en/construction-to-last

About Saint-Gobain

Worldwide leader in light and sustainable construction, Saint-Gobain designs, manufactures and distributes materials and solutions for the construction, mobility and industrial markets. Developed through a continuous innovation process, its integrated solutions provide sustainability and performance in daily life, addressing the renovation of public and private buildings, light construction and the decarbonization of construction and industry. The Group's commitment is guided by its purpose

"MAKING THE WORLD A BETTER HOME".

€44.2 billion in revenues in 2021

166,000 employees, locations in 75 countries Committed to achieving Carbon Neutrality by 2050

For more information on Saint-Gobain,

Visit www.saint-gobain.comand follow us on Twitter @saintgobain

Media contacts:

Saint-Gobain : Susanne Trabitzsch ; [e-mail]

Publicis Conseil : Héloise Mathon ; [e-mail]

Crédits:

Advertiser - Saint-Gobain

Agency - Publicis Conseil

CEO of Publicis France: Agathe Bousquet

President of Publicis Conseil : Marco Venturelli

Creative Director: Nicolas Thiboutot

Copywriter: Julien Colas

Art Director: Kamel Makhloufi

Creative Assistants: Natalia Medina

Account Managers : Anne Dauve, Anne Cantrel, Priscilla Vaudevire, Joelle Lebreton, Manon Rafflin

Agency Producer: Sarah Bouadjera

Strategic Planning: Eva Chapiteau

Process Manager : Nathalie Bousquet

Business Affairs : Paul Hazera, Amandine Yvon

Art buyer: Flore Silberfeld

Média Agency - Publicis Media

Managing Director : Nicolas Carigliano

Executive Managing Director : Sanja vlaisavljevic

Business Consultants : Anna Maksymova, Manon Techine

Production Company film - Big

Directors : Réalité

Producer: Katarzyna Staniaszek, Raphael Carassic

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Line Producer: Christine Fauconnot

Director of Photography: Matias Boucard

1er assistant : Tony Texera

Stylist: Alex Price

Deco: Niels Windfeldt

Post-production Compagny Film - Firm Studio

Post Producers Big : Clémence cuvilier and Natacha Dolard

Line producer Prodigious : Sophie Garrel

Vfx Producer Firm / Faubourg: Olivier Dechartres

Lead Flame Artist: Mathieu Caulet

Flame Artist: François Theron, Jean-Matthieu Senecca

3D Lead : Benoit Revillod

3D tracking : Pierre Pillard

3D artist : Manu Mouillet, Mathieu Bernardat, Bob Urbanczyk, Bruno Leguern, Arnaud Joli, Nayel Bounouar

2D After : Patrick Bennar, Olivier Stephant

2D Nuke : Lenaïc FAVARD

Rotoscopie ROTOMAKER Matte Painter : Fréderic Gaudin Editing: Eric Jacquemin Color Grading: Arthur Paux

Sound production Compagny Film - Prodigious

Sound Producer : Esmeralda Leo

Sound designer : Emmanuel Rebaudengo - Thomas Baudin

Ingénieur du son : Alexandre Firlat

Voix OFF : VA : Bibi Jacob, VF : Fanny Valette

Music :

Track/Work/Recording: ''Keep your head up (featuring Pell)''

Author(s)/Composer(s)/ Other(s): Jared Thomas Pellerin, Benjamin Jaffe

Performer(s): Preservation Hall Jazz Band

Photography print

Photograher : Cédric Delsaux

Agent : Laurence Boué

Stylist: Isabelle Baudry

Production Company print - Asile

Chairman : Christophe Huet

Project manager : Lucie Julliard

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