January 2021

Corporate Presentation

Disclaimer

Statements contained in this release relating to the business outlook of the Company, projections of operating/financial results, growth prospects of the Company and market and macroeconomic estimates are merely forecasts and are based on the beliefs, plans and expectations of Management in relation to the Company's future. These expectations

are highly dependent on changes in the market, Brazil's general economic performance, the industry and international markets, and hence are subject to change.

2

Today's Speakers

  • Years in Retail Experience

Jorge Faiçal

Guillaume Gras

Carlos Mario Giraldo

CEO GPA

CFO GPA

CEO Grupo Éxito

+25

+16

+25

3

Agenda

GPA Consolidated

GPA Brazil

Grupo Éxito

4

Agenda

GPA Consolidated

GPA Brazil

Grupo Éxito

5

We Are the #1 Food Retailer in South America, with a Diversified Portfolio of

Leading Brands in Brazil, Colombia, Uruguay and Argentina

Food retailer

Food retailer and

One of the largest retail

in South America1

food e-commerce in

employer in South America

1,502 stores

Brazil and Colombia

97K+ employees

3Q202 LTM

o Stores: 5132

32%

35%

  1. Net Revenue: R$15.9 bn o EBITDA: R$1.3 bn
    o EBITDA Margin: 8.3%
    o Market share: 28%

R$48.7 bn

R$3.7 bn (7.5% margin)

3Q20LTM Net Revenue

3Q20LTM EBITDA

o

Stores: 8732

o

Net Revenue: R$27.9 bn

58%

55%

o

EBITDA: R$2.0 bn

o

EBITDA Margin: 7.3%

o

Market share: 14%

%

%

o

Stores: 252

Share

Share

o

Net Revenue: R$1.3 bn 3%

1%

o

EBITDA: R$22 mm

of Revenue

of EBITDA

o EBITDA Margin: 1.9%

o Market share: 2%

Source: Nielsen and Colombia market share from Supersociedades, as of 2019

Note:

  1. Leadership based on sales
  2. As of 4Q20

o

Stores: 912

o Net Revenue: R$3.6 bn

o

EBITDA: R$355 mm

7%

9%

o

EBITDA Margin: 9.9%

  1. Market share: 43%

6

Successful Management Execution Driving Strong Results: 9M20 vs. 9M19

SSS

Net Revenue

Digital

Adj. EBITDA

Growth

Growth

Penetration

Margin

+10.1%

+6.7%

4.7%2

7.7%

+3 p.p.

+17 bps

+7.0%1

+7.1%1

12.0%3

7.3%

+8 p.p.

stable

Note:

1.

Constant currency

2.

Gross Sales Digital / Gross Sales Food Category

7

3.

Net Sales Digital / Total GMV; related to Éxito Colombia

Highest Commitment to ESG Principles with Strong Market Recognition

Our Group is Part of Key Sustainability Indexes

Our Recent ESG Initiatives and Achievements

Across the Globe

A

Financial Times Stock Exchange

Morgan Stanley Capital International

(MSCI)

(FTSE4GOOD)

B

B3 Corporate Sustainability Index

Carbon Disclosure Programme

(ISEB3)

(CDP)

The only food retailer

Carbon Efficient Index

(ICO2)

8

Top Management with Unique Experience in Food Retail and a Company with the Highest Governance Standards

Jorge Faiçal

Guillaume Gras Luiz Henrique Costa Laurent Cadillat

Carlos Mario Giraldo

Ruy Souza

Jacky Yanovich

CEO GPA

CFO GPA

COO GPA

CDO GPA

CEO Éxito

CFO Éxito

COO Éxito

# Years in Retail

+25

+16

+7

+20

+25

+5

+20

Experience

Experienced Board

Governance Highlights

Arnaud

Hervé

Rafael

Luiz Augusto

Strasser

Daudin

Russowsky

Castro Neves

Audit Committee

Corporate Governance and

Co-VP

Member

Member

Independent Member

Sustainability Committee

+ 2 0

+ 1 7

+ 8

+ 9

Jean-Charles

People and

Financial Committee

Remuneration Committee

Naouri

President

+ 3 5

Innovation and Digital

Listed on Novo Mercado

Transformation Committee

Ronaldo

Christophe

Renan

Eleazar de

Iabrudi

Hidalgo

Bergmann

Carvalho Filho

# Y e a r s i n R e t a i l

Co-VP

Member

Independent Member Independent Member

+ 8

+ 2 5

+ 2 0

9

Agenda

GPA Consolidated

GPA Brazil

Grupo Éxito

10

Investment Highlights

Focus on Executing Our Food Retail Strategy

Brands

#1 Food Retailer and Food E-commerce,

Nationwide Presence

Digital Platform Strategy

B&M

Digital

Improvement in All KPIs

Website

G7

Customer Data

Platform

Extra

Marketplace

.com

Multiple Levers of Growth and Low Leverage to

Seize Opportunities

Experienced & Engaged Management Team and

High ESG Standards

.com

Cheftime

Social

Media

Search

Push

Casa do

SMS

Cliente

E-mail

Qualitá

11

We Serve All Client Profiles Nationwide Through Our Multiformat / Brand / Channel Strategy

Hypermarkets

Supermarkets

Neighborhood

Complementary Businesses

4Q20

Brand Strength

Target Customer Value Proposition

(Frequency / Month)

Assortment

(# of SKUs)

Short-term Strategy

# of Stores

Regional

B-/C

C/D

One-stop-shop

Shopping Experience

1x+

4x+

+25k

+8k

Conversion of the remaining

Enhance value proposition

Extra Super

New concept rollout

Explore auto service food

segment

103

141

6

28

Total: 175

Premium

Top of Mind

Ebit Nielsen

A/B+

Premium Shopping Experience

6x+

+15k

Conclude refurbishments and rollout

of G7 successful concepts

Expand the digital presence

Organic expansion

182

A/B/C

Every Day, Every Hour

8x+

+4k

Organic expansion

Adapt store layout to meet

specific locations

150 86

Total: 236

-

A-E

Complementary Services

2x+

-

Complement

our portfolio / value

proposition

103

2231 / 22

74

  • of GPA Brazil Gross Revenue

43%

17%

44%

27%

6%

7%

Geographical Footprint

Note:

12

  1. Galleries
  2. Shopping centers

Focusing on Four Key Pillars

Increase Hyper

Growth and

Organic Expansion

Scale-up our

Profitability

Maturation of

of Premium

Digital Platform

Super Regional

Formats

13

What is Our Strategy in Each Format?

Enhancing Value Proposition

Competitiveness in grocery

Value Proposition

Quality in fresh

Streamline non-food & specialties

31 closed or converted to Assaí

Portfolio

(2016-2020)

Repositioning

23 repositioned in 2020

Strategy

80 stores to be repositioned

Format

11%

Performance

Sales Growth

(9M20 vs. 9M19)

Repositioned

Growth above the control group

Stores Performance

on sales and on EBITDA

Regional Positioning

Organic Expansion

Better price positioning

Best shopping experience

Focus on fresh

Increased fresh offer

Store layout similar to regional players

New payment and digital solutions

169 stores conversions (2018-20)

46 G7 stores

6 stores to be converted in 2021

6 stores to be converted in 2021

Format maturation

Accelerated expansion

Regional expansion

Maintenance of high profitability

(organic + M&A)

20%

11%

Sales Growth

Sales Growth

Strong growth in the first year

Relevant growth in its first year

and consistent growth in the

of operation followed by

second year of operation

acceleration in the second year

Organic Expansion

Stores strategically located in areas

with high flow of people

Everyday Neighborhood Format

New stores concepts including coffee shop and wine house

Accelerated expansion

Maintenance of high profitability

7%

Sales Growth

100% success in 2019 openings, with sales level above mature stores and increased profitability

14

Strong Complementary Business Units

R$5 bn

Credit Portfolio

Business

diversification

Access to consumer

data in/out of

Broad Client Base

GPA's stores

+1.9 mm

active accounts

261k sqm

GLA

Additional

6th

interactions with the

largest in Brazil

customer

103

Stores

New sources of

74

revenue

Gas Stations

1%

market share

15

Focusing on Four Key Pillars: Scale-upOur Digital Platform

Increase Hyper

Growth and

Organic Expansion

Scale-up Our

Profitability

Maturation of

of Premium

Digital Platform

Super Regional

Formats

16

We Are in a Large and Expanding Market

Total Addressable Market in Brazil

2020E

R$141 bn

R$7 bn

Only 1P: R$1 bn

Market Share: 14%

2025E

R$351 bn

+20% CAGR E-commerce

(2020E - 2025E)

R$48 bn

From 5% to 14% Food Retail Penetration

in E-commerce

7x Digital Food Retail Market Expansion

1P + 3P + New Initiatives

Massive increase in market share

E-commerce Market

Digital Food Retail Market

GPA Digital Revenue

17

Source: Euromonitor; IBGE

Distinguished B&M Portfolio Creating Economics Moats to Enhance the

Largest Digital Food Retail Platform

Frequency +

Top of Mind Brands

Nationwide

We Already Own the Customer

Recurrence

Logistics in Place

(Massive Database)

Food (mainly fresh) as

+800 Stores / Hubs

22 mm

17 mm

Our Core

Last Mile Capabilities

customers

apps

registered

downloads

Profitability Strategy to

Cashflow Dynamics

People: Our Most

Deliver One-Stop-Shop

Valuable Asset

Core /

Technology Capex Already

Agile Methodology

Higher Margin = 1P

Deployed

Talent Attraction & Retention

Reinvest FCF

Fulfillment /

Partnership with Tech

Take Rate = 3P

Marginal Cost at Stores

Companies

Limited CAC (Mainly Retention)

18

CoalitionLoyalty

60+ mm

82%

6.4x

client base

penetration3

avg. ticket4

This is Our

Platform Strategy

Network Effect

240%

growth1

12%

penetration2

R$1.1 bn

E-commerce

+250mm annual visits

GMV

14%

mkt share

Relationship

Customer

Identity

Platform

22+ mm 17+ mm

Loyal Downloads Customers

Digital

Payment

PIX enabled

FIC

Open Banking

Logistics

Data

Fulfillment

Services

Monetization

+80 startups and scale-ups plugged

Services

Note:

Click & Collect

1.

E-commerce 9M20 vs 9M19

2.

Sales through digital channels at Pão de Açúcar as of 3Q20

1 hour

3.

Pão de Açúcar sales to loyal customers

delivery

4.

Loyal customer using APP (with My Rewards and My Discounts) vs loyal customer without APP

Insights

Media

19

Expanding Our Digital Platform to Support Market Share Growth

BUILT

We Are Here

Jan/21

ROADMAP

VALUE OF OUR PLATFORM

Multiple delivery

solutions

  • 295 stores click & collect
  • 29 cities last mile

Insights

Food e-commerce

14% of mkt share

GMV

R$ 1bn

Loyal customers

Launch 3P

22mm

APPs

17mm downloads

Pet Auto

New payment

Fulfillment

Homeware Toys

Personal Care

services

solutions:

Enhance 3P:

digital wallet

Huge potential to be captured

Network

effect

+ penetration in existing

Boost 1P categories:

regions and expansion to

new regions

strengthen existing verticals

to expand mkt share

+ new DCs

Data monetization:

marketing of media - using

+37 transit points

purchase frequency and

+170 same day / click &

Baby Products

Wine

customer base

collect stores

+9 cities with last mile

Beer

Cleaning

coverage

Products

PLATFORM MATURITY

Market share

expansion

Distinguish B&M assets with food as core (high

Develop and complete our

Customer knowledge platform fully

frequency) contributing to a leading 1P platform

value proposition

integrated generating network effects

20

Key Takeaways

Focus on Executing Our Strategy

Strategically Focused on Food Retail

#1 Food Retailer and Food E-commerce,Nationwide Presence

Serving All Client Profiles Through Our Multiformat Strategy

Digital Platform Strategy

Integration of Our Top and Diversified B&M Portfolio with a Massive Loyal Customer Base, Boosting Growth

Improvement in All KPIs

Operational Excellence, Continuous Innovation and

Strengthening Value Proposition in Selected Formats

Multiple Levers of Growth and Low Leverage to Seize Opportunities

Strong Organic Growth of Premium and Neighborhood Formats

Experienced & Engaged Management Team and High ESG Standards

21

Agenda

GPA Consolidated

GPA Brazil

Grupo Éxito

22

Grupo Exito Investment Highlights

Leading food retail

Comprehensive ecosystem,

Pioneering innovation

including relevant

platform in Colombia

with new models and

complementary businesses

and Uruguay

private label

and monetization strategies

Leadership & Diversification

Brick & Mortar

Exito WOW

Top-of-mind brands

Omnichannel

Carulla Fresh Market

Lean financial structure

Viva Malls, Tuya, Puntos

Surti Mayorista

Strong cash flow generation

Colombia

Taeq, Frescampo

Others

Arkitect, Finlandek

Well-established

platform with

omnichannel and digital capabilities

Solid platform

High digital penetration

Significant value upside from ongoing initiatives

23

Grupo Exito: an absolute food retail market leader in Colombia and Uruguay

Leading market position, with a comprehensive coverage of customers and markets

Top-of-mind with customers

Brands and formats for all segments of the population

Reputable brand, with strong recognition

Highlights (LTM 3Q20)

Revenues (R$bn)

EBITDA margin

15.9

3.6

1.3

8.3%

9.9%

1.9%

45.8

Source: Follow Brand

1

Brand Awareness

Highest score among food retailers in Colombia (~2x the second highest)

Cash flow conversion1

Sales area ('000 sqm)

Market shares

Retail2

Real estate4

78%

81%

70%

839

90

106

1

28%

1

43%

2%3

32%

N/A

12%

7,800

/10,000

Source: Merco

1

Corporate reputation

#1 in corporate reputation among retailers in Colombia. #8 overall

Brand portfolio

Premium

Mainstream

Low Cost

Diversified with a large footprint

Sizeable operations

Dual retail/real estate model

Absolute market leader

Absolute market leader

Diversified real estate portfolio

#1 private employer in Colombia

Strong cash generation

Comprehensive ecosystem

Notes: 1. Calculated as (EBITDA-Capex)/EBITDA; 2. Colombia market share from Supersociedades, including discounters, as of 2019. Uruguay market share from IDretail/GDU, as of 2019. Argentina market share from Nielsen, as of February 2019;

24

3. Refers to market share in the country. The market share for the areas Grupo Exito is present in is 15%; 4. Market share based on real estate AUM; 5. Includes: Tuya Pay, Paseo, Media business venture, Vehicle Rental business venture, Exito Móvil, among others

Comprehensive Ecosystem with Strong Synergies

Complementary businesses and monetization activities contribute ~20-30% of Colombia's EBITDA over time

Absolute market leader, with 28% retail market share

#1 food retailer, high margins and strong cash flow generation

Dual Retail / Real

Estate model

Unmatched digital penetration in the region

Including click &

collect, digital

catalogue

735 vendors with

82% GMV growth in

2020

Brick & Mortar

Omnichannel

#1 loyalty coalition in Colombia with over 105 allied brands

Loyalty Coalition

Complementary

Businesses & Traffic

Monetization

Omniclient

Others

#1 shopping mall

operator in Colombia

#3 real estate

player in

Argentina

#1 card issuer

in Colombia

Launched inMarch 2020 with ~200k digital accounts

#1 seller of

micro insurance

in Colombia

#4 travel agency in Colombia

25

Grupo Exito has pioneered innovation in Colombia

Exito Wow

Carulla Fresh Market

Innovating Hypermarket - "WOW" experience model

Premium - Fresh & sustainable proposal

11 stores

21.0% of total banner

+16.5 p.p. sales growth vs.

13 stores

28.3% of total banner

+12.5 p.p. sales growth vs.

sales (3Q20)

non-converted stores

sales (3Q20)

non-converted stores

Recognized by the British Institute of Grocery Distribution

as the "Store of the Month" for October 2020 (Exito Wow Laureles)

Recognized by the British Institute of Grocery Distribution

among "16 best supermarkets to visit in 2019"

Year 1 post-conversion metrics1

+30%

+20%

+15%

Sales Growth

EBITDA Growth

ROI

Potential to reach 43 stores converted into Exito Wow

and +101 Exito WOW Econo format

Year 1 post-conversion metrics1

+20%

+15%

+15%

Sales Growth

EBITDA Growth

ROI

Potential to reach 34 stores converted into Carulla Fresh Market

and +46 Carulla Fresh Market Midi format

Sustainable Growth: Stores continue to grow double digit in the second year post conversion

26

Note: 1. Considers standard format stores only

Strong and growing private label portfolio, with cross-synergies among our businesses in different countries

Food categories

Taeq

Positioned as the 3rd most important healthy brand in Colombia

Frescampo

Relevant low-cost brand in the Colombian market

Non-Food categories

Apparel

Arkitect, Bronzini and People are among the top 10 apparel brands in Colombia

Homegoods

Relevant homegoods brand, with international presence

Over 5 thousand SKUs

Over 46 thousand SKUs

as of 3Q20

as of 3Q20

~34% Private Apparel & Homegoods Penetration

~17% Private Label Penetration in Food Products

in 9M20

in 9M20

27

There is no other Latin American player with such omnichannel penetration as Grupo Exito in Colombia

R$2.0bn1

2.7x

2020 sales via

Omnichannel

omnichannel

sales growth2

Unmatched omnichannel penetration

Omnichannel share of sales (%)

12%

4%

2019

2020

Exito to continue strengthening the

omnichannel business in 2021

1

Increase platform monetization

2

Maintain double digit growth and high

penetration into 2021

3

Increase apparel category penetration

Positive contribution to the margin of the B&M business

Omnichannel highlights (2020)

2.8x food / 2.6x non-food

growth in 2020

E-commerce

Marketplace

Digital Catalogue

9% food / 20% non-food

+240% in traffic

735 vendors

+3.6% in sales

penetration as of 2020

More than 8.5mm orders

in 2020

Last Mile & Delivery

Click & Collect

164mm website visits

in 2020, vs. 86mm in 2019

85% of total orders in

800k+ orders in

2020

2020

Continue investing CAPEX in innovation

4

and omnichannel (c. 30% of our total

CAPEX in 2020)

28

Notes: Data refers to Colombia. 1. Converted at a BRLCOP average FX rate for 2020 of 716.86; 2. 2020 vs. 2019

Undisputed digital presence, with significant upside from initiatives and digital transformation in Colombia

Excelling digital presence

Carulla SmartMarket: the first smart retail lab in Colombia

Exito.com and Carulla.com website visits (mm)

164

86

2019

2020

Strong positioning in the e-commerce

space, with ~70% of omnichannel sales made with own logistics and picking

Mi Descuento initiative with ~568k registered customers1

Continuous investment in data analytics

to improve customer experience

Succesful initiatives developed in the lab roll out to other stores

Co-work with

Located in

12 startups

Bogotá

Paga

Smile ID

Electronic

3D Sales

Conmigo

Labels

Circuit

Check & Go

E-sommelier

Enhanced

Ready to Go

Reality

Most popular retailer on the internet (Google)

Search interest relative to Exito (LTM average as of January 7, 2021)

100

43

32 30

16 11 8

Retailer 1 Retailer 2 Retailer 3 Retailer 4 Retailer 5 Retailer 6

Source: Google Trends (Colombia)

Note: 1. As of Sep 2020

2020 App downloads in Colombia

1,900,000

Rappi is Exito's

exclusive

last-mile partner

806,662

592,767

422,729

228,697

Rappi

Éxito

App 1

App 2

App 3

Check & Go

Virtual Assistant

29

Viva Malls: Largest shopping mall operator in Colombia

Business overview

Selected assets

Highlights

Innovation initiatives

Occupancy rate over

763k sqm GLA

92% in 2020

as of 2020

Online marketplace

and omnichannel

More than 23% EBITDA CAGR from 2017 to 2020

Viva Envigado

Viva Tunja

Almost 94% occupancy rate

Almost 99% occupancy rate

+31.8mm visitors since opening

+4.9mm visitors since opening

in 2018

in 2019

Largest mall in Colombia

Gold Award in the Design and

Development

Viva Barranquilla

Viva Laureles

More than 93% occupancy rate

More than 99% occupancy rate

Opening in 2016

Opening in 2012

Market leadership allows Viva Malls to be the way into

the Colombian market for international brands

30

Tuya and Puntos Colombia: Traffic monetization and loyalty program

Consumer finance subsidiary of Exito, offering credit card and mobile wallet solutions; 50%/50% joint venture with Bancolombia

Program to monetize customer loyalty. A winning partnership between the largest retailer and the largest bank in Colombia

2.7mm credit card

stock with more than 320k new cards issued in 2020

~R$6.2bn in Billing in 20201

Penetration close

to 18% of Exito sales FY20

Strong credit

portfolio with nearly 18% of cards rated B or higher in 2020

Powerful initiative

Potential to become the second "currency" of Colombia

Massive data

Points redeemed (COP$bn)

Habeas data2 from 4.7mm

customers

84

100

105

Growing with Exito

Exito represents c. 75% of

2018

2019

2020

total redemption

Digital wallet service offered by Grupo Exito in alliance with

Bancolombia, and integrated with Exito's POS systems

~200k users as of December 2020

quickly expanding since its launch in March 2020

Note: 1. Converted at a BRLCOP average FX rate for 2020 of 716.86; 2. Habeas Data refers to data that customers have agreed to share

Over 100 allies

strengthen the ecosystem and help boost the company's growth

Relevant and growing marketplace

improves user experience and increases loyalty monetization

31

Uruguay and Argentina: enhancing diversification

Grupo Exito in Uruguay

Highly profitable business driven by differentiation

Consistent

Consistently

High cash

Absolute market

growth in sales

high margins

generation

leader

with a ~5.5% CAGR

of ~9-10% since

of U$60mm per

with 43% of market

('16-'19)

2018

year

share

Exito has the #1 presence in the most high-end market of Latin America

Differentiation

Pioneered the Fresh Market concept in the

region, with a differentiated purchasing experience

Omnichannel

Focus on premium brands

devoto.com and

Investments towards Fresh Market

will be the main focus to support

geant.com

sales evolution

Self check-out: 66 stores

Store renovations

High-end

Shop & Go: 56 stores

Frictionless

Fresh

Click & Collect: 41 stores

payments

products

Top meat

Ready-to-eat

Platform stores: 3

~3% omnichannel sales

penetration in 2020

Grupo Exito in Argentina

Diversified real estate portfolio and resilient retail platform

Retail

Market share - Libertad Zone of Influence

23.2%

14.7% 14.5% 14.3%

6.9%

Dual

Player 1

Player 3

Player 4

Player 5

model

Positive EBITDA and compelling asset hedge

Real estate

3rd real estate

15 shopping

player in the

centers in 9

country

provinces

169k sqm of GLA

~90% occupancy

(2020)

32

Key takeaways

Solid food retail leadership in Colombia and Uruguay, with robust operations and profitability

Unmatched omnichannel penetration and digital transformation

Pioneer in innovation, including hypermarket, fresh market, and real estate

Robust ecosystem, with clear customer monetization opportunities

Strong and growing private label portfolio

33

Q&A

34

Attachments

  • Original document
  • Permalink

Disclaimer

CBD - Companhia Brasileira de Distribuição published this content on 29 January 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 29 January 2021 15:25:06 UTC.