The following discussion and analysis of our financial condition and results of
operations should be read in conjunction with our Condensed Consolidated
Financial Statements and the related Notes to Condensed Consolidated Financial
Statements included in Part I,   Item 1   of this Quarterly Report on Form 10-Q,
or 10-Q. In addition to historical financial information, the following
discussion and analysis contains forward-looking statements that involve risks,
uncertainties and assumptions. Our actual results and timing of selected events
in future periods may differ materially from those anticipated or implied in
these forward-looking statements as a result of many factors, including those
discussed under   Item 1A  , "Risk Factors" in our Annual Report on Form 10-K
for the year ended December 31, 2021 (the "2021 10-K"), under   Item 1A  , "Risk
Factors" in our Quarterly Report on Form 10-Q for the quarter ended March 31,
2022 (the "Q1 2022 10-Q"), under   Item 1A  , "Risk Factors" in this 10-Q and
elsewhere in this 10-Q. See also "  Cautionary Note Regarding Forward-Looking
Statements  " at the beginning of this 10-Q.

Overview



We are a global information and analytics company that measures advertising,
content, and the consumer audiences of each, across media platforms. We create
our products using a global data platform that combines information on digital
platforms (connected (Smart) televisions, mobile devices, tablets and
computers), television ("TV"), over the top devices ("OTT"), direct to consumer
applications, and movie screens with demographics and other descriptive
information. We have developed proprietary data science that enables measurement
of person-level and household-level audiences, removing duplicated viewing
across devices and over time. This combination of data and methods enables a
common standard for buyers and sellers to transact on advertising. This helps
companies across the media ecosystem better understand and monetize their
audiences and develop marketing plans, content and products to more efficiently
and effectively reach those audiences. Our ability to unify behavioral and other
descriptive data enables us to provide audience ratings, advertising
verification, and granular consumer segments that describe hundreds of millions
of consumers. Our customers include digital publishers, television networks,
movie studios, content owners, brand advertisers, agencies and technology
providers.

The information we analyze crosses geographies, types of content and activities, including websites, mobile and OTT applications ("apps"), video games, television and movie programming, electronic commerce ("e-commerce") and advertising.

Management Changes



On July 5, 2022, our Board of Directors appointed Jonathan Carpenter as our
Chief Executive Officer, effective July 6, 2022. In connection with Mr.
Carpenter's appointment, William Livek retired as our Chief Executive Officer.
Also on July 5, 2022, the Board of Directors appointed Mary Margaret Curry as
our Chief Financial Officer and Treasurer, effective July 6, 2022. Ms. Curry
continues to serve as our principal accounting officer.

Results of Operations

The following table sets forth selected Condensed Consolidated Statements of Operations data as a percentage of total revenues for each of the periods indicated. Percentages may not add due to rounding.



                                                               Three Months Ended June 30,                                                              

Six Months Ended June 30,


                                                     2022                                         2021                                            2022                                           2021
(In thousands)                         Dollars              % of Revenue            Dollars             % of Revenue                Dollars                % of Revenue            Dollars             % of Revenue
Revenues                           $     91,434                    100.0  %       $  87,659                    100.0  %       $    185,400                        100.0  %       $ 177,989                    100.0  %
Cost of revenues                         51,467                     56.3  %          51,386                     58.6  %            104,385                         56.3  %         104,088                     58.5  %
Selling and marketing                    17,485                     19.1  %          16,530                     18.9  %             34,651                         18.7  %          34,357                     19.3  %
Research and development                  9,917                     10.8  %          10,132                     11.6  %             19,449                         10.5  %          20,485                     11.5  %
General and administrative               17,103                     18.7  %          14,246                     16.3  %             35,220                         19.0  %          28,714                     16.1  %

Amortization of intangible assets         6,772                      7.4  %           6,255                      7.1  %             13,551                          7.3  %          12,694                      7.1  %

Total expenses from operations          102,744                    112.4  %          98,549                    112.4  %            207,256                        111.8  %         200,338                    112.6  %
Loss from operations                    (11,310)                   (12.4) %         (10,890)                   (12.4) %            (21,856)                       (11.8) %         (22,349)                   (12.6) %
Other income (expense), net               4,557                      5.0  %          (6,508)                    (7.4) %              6,990                          3.8  %         (14,782)                    (8.3) %
Gain (loss) from foreign currency
transactions                              2,527                      2.8  %            (370)                    (0.4) %              2,947                          1.6  %             704                      0.4  %
Interest expense, net                      (176)                    (0.2) %            (355)                    (0.4) %               (376)                        (0.2) %          (7,400)                    (4.2) %
Loss on extinguishment of debt                -                        -  %               -                        -  %                  -                            -  %          (9,629)                    (5.4) %
Loss before income taxes                 (4,402)                    (4.8) %         (18,123)                   (20.7) %            (12,295)                        (6.6) %         (53,456)                   (30.0) %
Income tax provision                       (648)                    (0.7) %            (422)                    (0.5) %             (2,031)                        (1.1) %          (1,444)                    (0.8) %
Net loss                           $     (5,050)                    (5.5) %       $ (18,545)                   (21.2) %       $    (14,326)                        (7.7) %       $ (54,900)                   (30.8) %


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Revenues

Our products and services are organized around solution groups that address customer needs. Accordingly, we evaluate revenue around two solution groups:



•Digital Ad Solutions provide measurement of the behavior and characteristics of
audiences across digital platforms, including computers, tablets, mobile and
other connected devices. This solution group also includes custom offerings that
provide end-to-end solutions for planning, optimization and evaluation of
advertising campaigns and brand protection across digital platforms, including
transactional outcome-based measurement driven by our Activation and CCR
products.

•Cross Platform Solutions provide measurement of content and advertising
audiences across local, national and addressable television, including
consumption through connected (Smart) televisions, and are designed to help
customers find the most relevant viewing audience whether that viewing is
linear, non-linear, online or on-demand. This solution group also includes
custom offerings that provide end-to-end solutions for planning, optimization
and evaluation of advertising campaigns across platforms. In addition, this
solution group includes products that measure movie viewership and box office
results by capturing movie ticket sales in real time or near real time and
includes box office analytics, trend analysis and insights for movie studios and
movie theater operators worldwide.

We categorize our revenue along these two solution groups; however, our cost
structure is tracked at the corporate level and not by our solution groups.
These costs include, but are not limited to, employee costs, purchased data,
operational overhead, data storage and technology that supports multiple
solution groups.

Revenues for the three months ended June 30, 2022 and 2021 were as follows:



                                                                    Three Months Ended June 30,
(In thousands)                               2022                % of Revenue              2021              % of Revenue             $ Variance            % Variance
Digital Ad Solutions                   $      51,630                      56.5  %       $ 52,497                      59.9  %       $      (867)                   (1.7) %
Cross Platform Solutions                      39,804                      43.5  %         35,162                      40.1  %             4,642                    13.2  %
Total revenues                         $      91,434                     100.0  %       $ 87,659                     100.0  %       $     3,775                     4.3  %

Digital Ad Solutions revenue decreased primarily due to lower usage of our Activation product, partially offset by higher deliveries of our custom digital solutions.



Cross Platform Solutions revenue increased primarily due to higher TV revenues
from new partnerships, higher contract values from renewals and increased agency
adoption. Our movies revenue increased due to the continued return of consumers
to theaters in markets worldwide.

Revenues for the six months ended June 30, 2022 and 2021 were as follows:



                                                                       Six Months Ended June 30,
(In thousands)                                2022                  % of Revenue               2021              % of Revenue             $ Variance            % Variance
Digital Ad Solutions                   $    104,767                          56.5  %       $ 105,542                      59.3  %       $      (775)                   (0.7) %
Cross Platform Solutions                     80,633                          43.5  %          72,447                      40.7  %             8,186                    11.3  %
Total revenues                         $    185,400                         100.0  %       $ 177,989                     100.0  %       $     7,411                     4.2  %


Digital Ad Solutions revenue decreased primarily due to lower revenue from
delivery of our digital measurement products in Europe due to $2.4 million in
license revenue recognized under a multi-year contract in the first quarter of
2021. This decrease was partially offset by higher revenue from deliveries of
our custom digital solutions.

Cross Platform Solutions revenue increased primarily due to higher TV revenues
from new partnerships, higher contract values from renewals and increased agency
adoption. In addition, we recognized $3.0 million of revenue related to cost
reimbursements of cloud computing and processing costs attributable to certain
custom TV data set deliveries. Our movies revenue increased by $2.2 million due
to the continued return of consumers to theaters in markets worldwide.

Cost of Revenues



Cost of revenues consists primarily of expenses related to producing our
products, operating our network infrastructure, the recruitment, maintenance and
support of our consumer panels and amortization of capitalized fulfillment
costs. These expenses include employee costs for salaries, benefits, stock-based
compensation and other related personnel costs of network operations, survey
operations, custom analytics and technical support, all of which are expensed as
they are incurred. Cost of revenues also includes costs to obtain multichannel
video programming distributor ("MVPD") data sets and panel, census based and
other data sets used in our products as well as operational costs associated
with our data centers, including depreciation expense associated with computer
equipment and internally developed software that supports our panels and
systems. Additionally, cost of revenues includes allocated overhead, which is
comprised of lease expense and other facilities-related costs, and depreciation
expense generated by general purpose equipment and software.
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Cost of revenues for the three months ended June 30, 2022 and 2021 were as
follows:

                                                                 Three Months Ended June 30,
(In thousands)                            2022                % of Revenue              2021              % of Revenue            $ Change            % Change
Data costs                          $      18,933                      20.7  %       $ 18,937                      21.6  %       $     (4)                    -  %
Employee costs                             10,745                      11.8  %         10,340                      11.8  %            405                   3.9  %
Systems and bandwidth costs                 7,210                       7.9  %          7,340                       8.4  %           (130)                 (1.8) %
Lease expense and depreciation              5,297                       5.8  %          4,855                       5.5  %            442                   9.1  %
Panel costs                                 3,696                       4.0  %          3,766                       4.3  %            (70)                 (1.9) %
Sample and survey costs                     1,879                       2.1  %          1,548                       1.8  %            331                  21.4  %
Professional fees                           1,418                       1.6  %          1,476                       1.7  %            (58)                 (3.9) %
Technology                                  1,301                       1.4  %          1,466                       1.7  %           (165)                (11.3) %
Royalties and resellers                       705                       0.8  %          1,268                       1.4  %           (563)                (44.4) %
Other                                         283                       0.3  %            390                       0.4  %           (107)                (27.4) %
Total cost of revenues              $      51,467                      56.3  %       $ 51,386                      58.6  %       $     81                   0.2  %


Cost of revenues for the six months ended June 30, 2022 and 2021 were as
follows:

                                                                    Six Months Ended June 30,
(In thousands)                             2022                  % of Revenue               2021              % of Revenue             $ Change            % Change
Data costs                          $     36,980                          19.9  %       $  37,240                      20.9  %       $    (260)                 (0.7) %
Employee costs                            21,221                          11.4  %          20,983                      11.8  %             238                   1.1  %
Systems and bandwidth costs               16,877                           9.1  %          14,175                       8.0  %           2,702                  19.1  %
Lease expense and depreciation            10,630                           5.7  %           9,772                       5.5  %             858                   8.8  %
Panel costs                                7,433                           4.0  %           7,679                       4.3  %            (246)                 (3.2) %
Sample and survey costs                    3,624                           2.0  %           3,371                       1.9  %             253                   7.5  %
Professional fees                          2,907                           1.6  %           2,759                       1.6  %             148                   5.4  %
Technology                                 2,563                           1.4  %           2,977                       1.7  %            (414)                (13.9) %
Royalties and resellers                    1,626                           0.9  %           1,693                       1.0  %             (67)                 (4.0) %
Other                                        524                           0.3  %           3,439                       1.9  %          (2,915)                (84.8) %
Total cost of revenues              $    104,385                          56.3  %       $ 104,088                      58.5  %       $     297                   0.3  %


Systems and bandwidth costs increased primarily due to cloud computing and
processing costs attributable to certain custom TV data set deliveries in the
first half of 2022, including $3.0 million that was recognized as revenue as
described above. Other expenses decreased primarily due to the recognition of
$2.4 million in license costs associated with the delivery of our digital
measurement products in Europe in the first quarter of 2021 in connection with
the multi-year contract described above.

Selling and Marketing



Selling and marketing expenses consist primarily of employee costs for salaries,
benefits, commissions, stock-based compensation and other related costs for
personnel associated with sales and marketing activities. It also includes costs
related to online and offline advertising, industry conferences, promotional
materials, public relations, other sales and marketing programs and allocated
overhead, which is comprised of lease expense and other facilities-related
costs, and depreciation expense generated by general purpose equipment and
software.

Selling and marketing expenses for the three months ended June 30, 2022 and 2021
were as follows:

                                                                 Three Months Ended June 30,
(In thousands)                            2022                % of Revenue              2021              % of Revenue             $ Change            % Change
Employee costs                      $      14,085                      15.4  %       $ 13,893                      15.8  %       $     192                   1.4  %
Lease expense and depreciation                955                       1.0  %          1,008                       1.1  %             (53)                 (5.3) %
Technology                                    850                       0.9  %            610                       0.7  %             240                  39.3  %
Professional fees                             577                       0.6  %            609                       0.7  %             (32)                 (5.3) %

Other                                       1,018                       1.1  %            410                       0.5  %             608                 148.3  %
Total selling and marketing                                                                                                                                  5.8  %
expenses                            $      17,485                      19.1  %       $ 16,530                      18.9  %       $     955



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Selling and marketing expenses for the six months ended June 30, 2022 and 2021
were as follows:

                                                                  Six Months Ended June 30,
(In thousands)                           2022                % of Revenue              2021              % of Revenue             $ Change            % Change
Employee costs                      $     28,295                      15.3  %       $ 29,177                      16.4  %       $    (882)                 (3.0) %
Lease expense and depreciation             1,901                       1.0  %          2,049                       1.2  %            (148)                 (7.2) %
Technology                                 1,697                       0.9  %          1,272                       0.7  %             425                  33.4  %
Professional fees                          1,085                       0.6  %          1,082                       0.6  %               3                   0.3  %

Other                                      1,673                       0.9  %            777                       0.4  %             896                 115.3  %
Total selling and marketing                                                                                                                                 0.9  %
expenses                            $     34,651                      18.7  %       $ 34,357                      19.3  %       $     294


Research and Development

Research and development expenses include product development costs, consisting
primarily of employee costs for salaries, benefits, stock-based compensation and
other related costs for personnel associated with research and development
activities, third-party expenses to develop new products and third-party data
costs and allocated overhead, which is comprised of lease expense and other
facilities-related costs, and depreciation expense related to general purpose
equipment and software.

Research and development expenses for the three months ended June 30, 2022 and
2021 were as follows:

                                                                 Three Months Ended June 30,
(In thousands)                           2022                % of Revenue              2021              % of Revenue             $ Change            % Change
Employee costs                      $      7,676                       8.4  %       $  7,477                       8.5  %       $     199                   2.7  %
Technology                                 1,020                       1.1  %          1,100                       1.3  %             (80)                 (7.3) %
Lease expense and depreciation               721                       0.8  %            838                       1.0  %            (117)                (14.0) %
Professional fees                            339                       0.4  %            597                       0.7  %            (258)                (43.2) %
Other                                        161                       0.2  %            120                       0.1  %              41                  34.2  %
Total research and development                                                                                                                             (2.1) %
expenses                            $      9,917                      10.8  %       $ 10,132                      11.6  %       $    (215)


Research and development expenses for the six months ended June 30, 2022 and
2021 were as follows:

                                                                  Six Months Ended June 30,
(In thousands)                           2022                % of Revenue              2021              % of Revenue            $ Change            % Change
Employee costs                      $     15,131                       8.2  %       $ 15,272                       8.6  %       $   (141)                 (0.9) %
Technology                                 2,011                       1.1  %          2,233                       1.3  %           (222)                 (9.9) %
Lease expense and depreciation             1,435                       0.8  %          1,697                       1.0  %           (262)                (15.4) %
Professional fees                            587                       0.3  %            998                       0.6  %           (411)                (41.2) %
Other                                        285                       0.2  %            285                       0.2  %              -                     -  %
Total research and development                                                                                                                            (5.1) %
expenses                            $     19,449                      10.5  %       $ 20,485                      11.5  %       $ (1,036)


General and Administrative

General and administrative expenses consist primarily of employee costs for
salaries, benefits, stock-based compensation and other related costs, and
related expenses for executive management, finance, human capital, legal and
other administrative functions, as well as professional fees, overhead,
including allocated overhead, which is comprised of lease expense and other
facilities-related costs, depreciation expense related to general purpose
equipment and software, amortization of cloud-computing implementation costs,
changes in the fair value of our contingent consideration liability, Board of
Directors compensation and expenses incurred for other general corporate
purposes.

General and administrative expenses for the three months ended June 30, 2022 and
2021 were as follows:

                                                                  Three Months Ended June 30,
(In thousands)                             2022                % of Revenue              2021              % of Revenue            $ Change            % Change
Employee costs                       $       9,523                      10.4  %       $  7,603                       8.7  %       $  1,920                  25.3  %
Professional fees                            4,386                       4.8  %          3,577                       4.1  %            809                  22.6  %
Technology                                     839                       0.9  %            622                       0.7  %            217                  34.9  %
Lease expense and depreciation                 406                       0.4  %            417                       0.5  %            (11)                 (2.6) %

Other                                        1,949                       2.1  %          2,027                       2.3  %            (78)                 (3.8) %
Total general and administrative                                                                                                                            20.1  %
expenses                             $      17,103                      18.7  %       $ 14,246                      16.3  %       $  2,857

Employee costs increased primarily due to severance expense related to the retirement of our former Chief Executive Officer ("CEO").


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General and administrative expenses for the six months ended June 30, 2022 and
2021 were as follows:

                                                                   Six Months Ended June 30,
(In thousands)                            2022                % of Revenue              2021              % of Revenue            $ Change            % Change
Employee costs                       $     18,000                       9.7  %       $ 15,901                       8.9  %       $  2,099                  13.2  %
Professional fees                           8,622                       4.7  %          6,566                       3.7  %          2,056                  31.3  %
Technology                                  1,679                       0.9  %          1,211                       0.7  %            468                  38.6  %
Lease expense and depreciation                841                       0.5  %            891                       0.5  %            (50)                 (5.6) %

Other                                       6,078                       3.3  %          4,145                       2.3  %          1,933                  46.6  %
Total general and administrative                                                                                                                           22.7  %
expenses                             $     35,220                      19.0  %       $ 28,714                      16.1  %       $  6,506


Employee costs increased primarily due to severance expense related to the
retirement of our former CEO. Professional fees increased primarily due to a
reclassification of insurance costs from other expenses to better reflect the
nature of services provided. Other expense increased primarily due to a $2.4
million loss resulting from the change in fair value of the contingent
consideration recognized as part of the business combination described in

Footnote 2 , Summary of Significant Accounting Policies. This increase was partially offset by the reclassification of insurance costs to professional fees.

Other Income (Expense), Net



Other income (expense), net represents income and expenses incurred that are
generally not recurring in nature or are not part of our regular operations. The
following is a summary of other income (expense), net for the three and six
months ended June 30, 2022 and 2021:

                                                   Three Months Ended June 30,               Six Months Ended June 30,
(In thousands)                                       2022                 2021                2022                 2021

Change in fair value of warrants liability $ 4,560 $ (6,519) $ 6,995 $ (16,520) Change in fair value of financing derivatives

              -                  -                     -              1,800
Other                                                     (3)                11                    (5)               (62)
Total other income (expense), net              $       4,557          $  

(6,508) $ 6,990 $ (14,782)




The change in other income (expense), net for the three and six months ended
June 30, 2022 as compared to 2021 was largely driven by changes in the fair
value of our warrants liability. The gain on the warrants liability for the
three and six months ended June 30, 2022 was primarily due to a decrease in the
trading price of our Common Stock during the relevant periods. The loss on the
warrants liability for the three and six months ended June 30, 2021 was due
primarily to the exercise price adjustment described in   Footnote 4  ,
Convertible Redeemable Preferred Stock and Stockholders' Equity, and an increase
in the trading price of our Common Stock during the relevant periods.

Interest Expense, Net



Interest expense, net consists of interest income and interest expense. Interest
income primarily consists of interest earned from our cash and cash equivalent
balances. Interest expense relates to interest on our senior secured convertible
notes (the "Notes"), foreign secured promissory note (the "Secured Term Note"),
our senior secured revolving credit agreement (the "Revolving Credit
Agreement"), our sale-leaseback agreement, and our finance leases.

We incurred interest expense, net of $0.2 million and $0.4 million during the
three months ended June 30, 2022 and 2021, respectively, and $0.4 million and
$7.4 million during the six months ended June 30, 2022 and 2021, respectively.
The decrease in interest expense for the six months ended June 30, 2022 as
compared to 2021 was primarily due to the extinguishment of the Notes and the
Secured Term Note in March 2021, as described in   Footnote 5  , Debt.

Gain (Loss) From Foreign Currency Transactions



Our foreign currency transactions are recorded as a result of fluctuations in
the exchange rate between the transactional currency and the functional currency
of foreign subsidiary transactions. Our international currency exposures that
relate to the translation to U.S. Dollars are in a net liability position and
our international currency exposures that relate to the translation from U.S.
Dollars are in a net asset position.

For the three months ended June 30, 2022 and 2021, the gain (loss) from foreign
currency transactions was $2.5 million and $(0.4) million, respectively. For the
six months ended June 30, 2022 and 2021, the gain from foreign currency
transactions was $2.9 million and $0.7 million, respectively. The gain during
the three and six months ended June 30, 2022 was primarily driven by
fluctuations between the Chilean Peso, Euro and U.S. Dollar exchange rates.

Loss on Extinguishment of Debt



Loss on extinguishment of debt represents the difference between the carrying
value of our debt instruments and any consideration paid to our creditors in the
form of cash or shares of our Common Stock on the extinguishment date.

In March 2021, we recorded a $9.6 million loss on debt extinguishment related to
the payoff of the Notes and the Secured Term Note. The primary drivers of the
extinguishment loss were the write-off of unamortized deferred financing costs
and issuance discounts, the issuance of
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additional shares of Common Stock in connection with the extinguishment, and the derecognition of the interest rate reset derivative liability on the Notes. These components are described in Footnote 5 , Debt.

Income Tax Provision



A valuation allowance has been established against our net U.S. federal and
state deferred tax assets and certain foreign deferred tax assets, including net
operating loss carryforwards. As a result, our income tax position is primarily
related to foreign tax activity and U.S. deferred taxes for tax deductible
goodwill and other indefinite-lived liabilities.

For the three months ended June 30, 2022 and 2021, we recorded income tax
provisions of $0.6 million and $0.4 million, respectively, resulting in
effective tax rates of 14.7% and 2.3%, respectively. For the six months ended
June 30, 2022 and 2021, we recorded income tax provisions of $2.0 million and
$1.4 million, respectively, resulting in effective tax rates of 16.5% and 2.7%,
respectively. These effective tax rates differ from the U.S. federal statutory
rate primarily due to the effects of certain permanent items, foreign tax rate
differences, and increases in the valuation allowance against our domestic
deferred tax assets. The increase in the income tax provision during 2022 as
compared to 2021 was primarily due to an increase in estimated foreign tax
expense in 2022.

Liquidity and Capital Resources

The following table summarizes our cash flows for each of the periods identified:



                                                                               Six Months Ended June 30,
(In thousands)                                                                  2022                 2021

Net cash provided by operating activities                                 $      24,233          $  10,860
Net cash used in investing activities                                            (8,256)            (7,723)
Net cash used in financing activities                                           (16,989)           (35,876)

Effect of exchange rate changes on cash, cash equivalents and restricted cash

                                                                  (1,208)              (322)
Net decrease in cash, cash equivalents and restricted cash                       (2,220)           (33,061)


Overview

Our principal uses of cash consist of cash paid for data, payroll and other
operating expenses, including expenses incurred in prior periods; payments
related to investments in equipment, primarily to support our consumer panels
and technical infrastructure required to deliver our products and services and
support our customers; service of our debt and lease facilities; and dividend
payment obligations with respect to our Series B Convertible Preferred Stock
("Preferred Stock").

As of June 30, 2022, our principal sources of liquidity consisted of cash, cash
equivalents and restricted cash totaling $20.1 million (including $0.4 million
in restricted cash), cash flows from our operations, and $20.7 million available
to us under our Revolving Credit Agreement, as described below.

On March 10, 2021, we entered into separate Securities Purchase Agreements with
each of Charter Communications Holding Company, LLC ("Charter"), Qurate Retail,
Inc. ("Qurate") and Pine Investor, LLC ("Pine") (the "Transactions"). At the
closing of the Transactions, we issued 82,527,609 shares of Preferred Stock in
exchange for gross cash proceeds of $204.0 million.

The proceeds from the Transactions were used to repay the Notes issued to
Starboard. For additional information on the Transactions and the extinguishment
of the Notes, refer to   Footnote 4  , Convertible Redeemable Preferred Stock
and Stockholders' Equity and   Footnote 5  , Debt.

On May 5, 2021, we entered into the Revolving Credit Agreement, which was
subsequently amended in February 2022. The Revolving Credit Agreement provides a
borrowing capacity equal to $40.0 million. During 2021, we borrowed $16.0
million under the Revolving Credit Agreement. In addition to these borrowings,
we have issued and outstanding letters of credit totaling $3.3 million under the
Revolving Credit Agreement, leaving a remaining borrowing capacity of $20.7
million as of June 30, 2022.

On June 30, 2022, we made cash dividend payments totaling $15.5 million to the
holders of the Preferred Stock, representing dividends accrued for the period
from June 30, 2021 through June 29, 2022. The next scheduled dividend payment
date for the Preferred Stock is June 30, 2023.

Pandemic Impact



The COVID-19 pandemic and related government mandates and restrictions have had
a significant impact on the media, advertising and entertainment industries in
which we operate. To date, the COVID-19 pandemic has had some impact on our
business, including with respect to the execution of new and renewal contracts,
the impact of closed movie theaters on our customers, customer payment delays
and requests to modify contractual payment terms. These conditions have
negatively impacted our revenue and cash flows, particularly in our movies
business, and could continue to have an impact in future periods.

It is possible that long-term changes in consumer behavior will impact our
customers' operations, and thus their demand for our services and ability to
pay, even after the spread of COVID-19 has been contained and businesses are
permitted to resume normal operations. While we have taken actions to mitigate
the impact of the COVID-19 pandemic, control costs and improve our working
capital balance, these steps may not be successful or adequate if customer
demand or cash collection efforts are further impacted by the COVID-19 pandemic
or other factors.
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Preferred Stock



On March 10, 2021, in connection with the Securities Purchase Agreements
described above, we issued 82,527,609 shares of Preferred Stock in exchange for
gross cash proceeds of $204.0 million. Net proceeds from the Transactions
totaled $187.9 million after deducting issuance costs. Shares of Preferred Stock
are convertible into Common Stock as described in   Footnote 4  , Convertible
Redeemable Preferred Stock and Stockholders' Equity. As of June 30, 2022, each
share of Preferred Stock would have been convertible into 1.000208 shares of
Common Stock, with such assumed conversion rate scheduled to return to 1.00 upon
payment of accrued dividends on June 30, 2023.

The holders of Preferred Stock are entitled to participate in all dividends
declared on the Common Stock on an as-converted basis and are also entitled to a
cumulative dividend at the rate of 7.5% per annum, payable annually in arrears
and subject to increase under certain specified circumstances. In addition, such
holders are entitled to request, and we must take all actions reasonably
necessary to pay, a one-time special dividend on the Preferred Stock equal to
the highest dividend that our Board determines can be paid at the applicable
time (or a lesser amount agreed by the holders), subject to additional
conditions and limitations described in   Footnote 4  , Convertible Redeemable
Preferred Stock and Stockholders' Equity. We may be obligated to obtain debt
financing in order to effectuate the special dividend, which could significantly
impact our financial position and liquidity depending on the timing and scope of
the dividend payment and related financing. Moreover, this obligation could lead
us to refinance or terminate the Revolving Credit Agreement prior to its
maturity, due to its restrictions on our ability to incur additional debt.

Revolving Credit Agreement



On May 5, 2021, we entered into the Revolving Credit Agreement. The Revolving
Credit Agreement had an original borrowing capacity equal to $25.0 million and
bore interest on borrowings at a Eurodollar Rate (as defined in the Revolving
Credit Agreement) that was based on LIBOR. We may also request the issuance of
letters of credit under the Revolving Credit Agreement in an aggregate amount up
to $5.0 million, which reduces the amount of available borrowings by the amount
of such issued and outstanding letters of credit. The facility has a maturity of
three years from the closing date of the agreement.

On February 25, 2022, we entered into an amendment (the "Amendment") to the
Revolving Credit Agreement to expand our aggregate borrowing capacity from $25.0
million to $40.0 million. The Amendment also replaced the Eurodollar Rate with a
SOFR-based interest rate and modified the Applicable Rate definition in the
Revolving Credit Agreement to increase the Applicable Rate payable on SOFR-based
loans to 2.50% until the date a compliance certificate is received for the
quarter ending March 31, 2023, with such Applicable Rate thereafter reducing to
2.25%.

The amount we are able to borrow under the Revolving Credit Agreement is subject
to compliance with financial covenants, satisfaction of various conditions
precedent to borrowing and other provisions of the Revolving Credit Agreement.
Notably, the Revolving Credit Agreement contains financial covenants that
require us to maintain minimum Consolidated EBITDA for periods through December
31, 2022, a minimum Consolidated Asset Coverage Ratio for periods ending March
31, 2022 through December 31, 2022, and a minimum Consolidated Fixed Charge
Coverage Ratio for periods after December 31, 2022 (each term as defined in the
Revolving Credit Agreement). As of June 30, 2022, we were in compliance with our
covenants under the Revolving Credit Agreement, and based on our current plans,
we do not anticipate a breach of these covenants that would result in an event
of default under the Revolving Credit Agreement.

As of June 30, 2022, we had outstanding borrowings of $16.0 million and
outstanding letters of credit totaling $3.3 million under the Revolving Credit
Agreement, leaving a remaining borrowing capacity of $20.7 million. The borrowed
funds were used to reduce our accounts payable balances, primarily related to
expenses incurred in prior periods, and support our working capital position.
While we continue to take steps to reduce our outstanding trade payables and
improve our working capital position, our liquidity and operations could be
negatively affected if we are unable to generate sufficient cash from operations
to satisfy outstanding payables and meet our other financial obligations as they
come due.

For additional information on the Revolving Credit Agreement, refer to

Footnote 5 , Debt.

Sale of Common Stock and Warrants



On June 23, 2019, we entered into a Securities Purchase Agreement with CVI
pursuant to which we sold to CVI for aggregate gross proceeds of $20.0 million
(i) 2,728,513 shares of Common Stock and (ii) Series A Warrants, Series B-1
Warrants, Series B-2 Warrants and Series C Warrants to initially purchase up to
11,654,033 shares of Common Stock (the "Private Placement"). On October 14,
2019, we issued 2,728,513 shares of Common Stock to CVI upon exercise by CVI of
the Series C Warrants. As a result of this exercise, the number of shares
issuable under our Series A Warrants was increased by 2,728,513. On January 29,
2020, the Series B-1 Warrants expired unexercised. On August 3, 2020, the Series
B-2 Warrants expired unexercised.

For additional information on the Private Placement and the adjustment to the
exercise price of our Series A Warrants in connection with the Transactions
(which adjustment could reduce the cash proceeds we receive upon exercise of the
Series A Warrants), refer to   Footnote 4  , Convertible Redeemable Preferred
Stock and Stockholders' Equity.

Operating Activities

Our primary source of cash provided by operating activities is revenues generated from sales of our products and services. Our primary uses of cash from operating activities include personnel costs and costs related to data and infrastructure used to develop and maintain our products and services.


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Cash provided by operating activities is calculated by adjusting our net loss
for changes in working capital, as well as by excluding non-cash items such as:
depreciation, non-cash operating lease expense, amortization expense of finance
leases and intangible assets, stock-based compensation, deferred tax provision,
change in the fair value of contingent consideration, financing derivatives and
warrants liability, loss on extinguishment of debt, non-cash interest expense on
the Notes, accretion of debt discount, and amortization of deferred financing
costs.

Net cash provided by operating activities for the six months ended June 30, 2022
was $24.2 million, compared to $10.9 million for the six months ended June 30,
2021. The increase in cash provided by operating activities was primarily
attributable to a net increase in cash generated from operating assets and
liabilities of $9.2 million for the six months ended June 30, 2022 as compared
to $1.3 million for the six months ended June 30, 2021. The higher amount of
cash generated from operating assets and liabilities in 2022 is primarily
reflective of higher revenues, shorter billing cycles, and improved cash
collections during 2022 as compared to 2021. These increases were partially
offset by higher amounts paid to reduce our outstanding accounts payable and
accrued expense balances during 2022 as compared to 2021.

Investing Activities



Cash used in investing activities primarily consists of payments related to
capitalized internal-use software costs, purchases of computer and network
equipment to support our technical infrastructure, and furniture and equipment.
The extent of these investments will be affected by our ability to expand
relationships with existing customers, grow our customer base and introduce new
digital formats, as well as constraints on cash expenditures due to our
financial position and the current economic environment.

Net cash used in investing activities for the six months ended June 30, 2022 was $8.3 million compared to $7.7 million for the six months ended June 30, 2021.

Financing Activities



Net cash used in financing activities during the six months ended June 30, 2022
was $17.0 million compared to $35.9 million during the six months ended June 30,
2021. The significant decrease in cash used for financing activities was due to
repayment of our Notes and the Secured Term Note, which outflows were partially
offset by cash proceeds received from the issuance of the Preferred Stock (net
of related transaction costs), during 2021. These decreases were partially
offset by a net increase of $10.8 million in cash dividends paid to holders of
the Preferred Stock in 2022, reflecting a full annual dividend period, as
compared to 2021, which included only a partial dividend period.

Contractual Payment Obligations



We have certain long-term contractual arrangements that have fixed and
determinable payment obligations including purchase obligations with MVPDs and
connected (Smart) television providers, operating and financing leases, and data
storage and bandwidth arrangements.

We have data licensing agreements with a number of MVPDs and other providers for
set-top box and connected (Smart) television data. These agreements have
remaining terms from one to nine years. As of June 30, 2022, the total fixed
payment obligations related to set-top box and connected (Smart) television data
agreements are $310.2 million and $11.2 million, respectively. In addition, we
expect to make variable payments related to a set-top box data agreement
totaling an estimated $15.3 million over the next two years.

We have both operating and financing leases related to corporate office space
and equipment. Our leases have remaining terms from one to six years. As of
June 30, 2022, the total fixed payment obligation related to these agreements is
$55.8 million.

We have an agreement for cloud-based data storage and bandwidth to help process
and store our data. The remaining term for this agreement is two years. As of
June 30, 2022, the total fixed payment obligation related to this agreement is
$14.7 million.

Future Capital Requirements



Our ability to generate cash is subject to our performance, general economic
conditions, industry trends and other factors, including the timing of cash
collections from our customers, data costs and other trade payables, service of
our debt and lease facilities and dividend payment obligations, and expenses
from ongoing compliance efforts and legal matters. To the extent that our
existing cash, cash equivalents and operating cash flow, together with savings
from repayment of the Notes and Secured Term Note, cost-reduction initiatives
undertaken by our management and borrowing capacity under our Revolving Credit
Agreement, are insufficient to fund our future activities and requirements, we
may need to raise additional funds through public or private equity or debt
financing. We may also be required to raise additional funds in order to pay a
special dividend to holders of our Preferred Stock, as described above. Our
history of net losses, as well as disruption and volatility in global capital
and credit markets, could impact our ability to access capital resources on
terms acceptable to us or allowable under applicable financing arrangements, or
at all. If we issue additional equity securities in order to raise additional
funds, pay dividends or for other purposes, further dilution to existing
stockholders may occur.

Critical Accounting Estimates



Our discussion and analysis of our financial condition and results of operations
are based on our Condensed Consolidated Financial Statements, which have been
prepared in accordance with GAAP. The preparation of these financial statements
requires us to make estimates, assumptions and judgments that affect the amounts
reported in our Condensed Consolidated Financial Statements and the accompanying
Notes to Condensed Consolidated Financial Statements. We base our estimates on
historical experience and on various other assumptions that we believe to be
reasonable under the circumstances.
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Refer to the critical accounting estimates disclosed in   Item 7  ,
"Management's Discussion and Analysis of Financial Condition and Results of
Operations," in our 2021 10-K for detailed information about the estimates and
assumptions that we consider to be the most critical to an understanding of our
financial condition and results of operations. These estimates and assumptions
involve significant judgments and uncertainties, and actual results in these
areas could differ from our estimates.
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