JamLoop Selects Comscore's Demographic Audiences to Deliver Accurate, Scalable Targeting for OTT and Connected TV Campaigns
October 06, 2021 at 07:00 am EDT
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Comscore announced it is partnering with JamLoop, the Connected TV (CTV) demand-side advertising platform that helps brands reach streaming TV audiences watching shows, movies, and live sports content with actionable, real-time transparency. The agreement solidifies Comscore as the leading provider for age and gender audiences across CTV campaigns on the JamLoop platform. Under the agreement, Comscore's age and gender audiences will help countless advertisers better reach their desired target audience on CTV through the JamLoop platform. CTV consumption continues to rise, and as a result, marketers have increasingly shifted media plans and campaign budgets to CTV. This partnership elevates the tools available to marketers to maximize CTV campaign performance. As a trusted partner, Comscore offers privacy-focused connected TV audience segments to help programmatic media buyers better reach key audiences and demographics.
comScore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms, television (TV), direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Digital Ad Solutions, which provides measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices, and Cross Platform Solutions, which provides measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the relevant viewing audience whether that viewing is linear, non-linear, online or on-demand.
COMSCORE, INC. 
