The Publisher Desk Turns to Comscore for Digital Audience Measurement
August 23, 2021 at 07:00 am EDT
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Comscore announced it has signed an agreement with The Publisher Desk. Under the agreement, The Publisher Desk will begin utilizing Comscore's Media Metrix® Multi-Platform solution, which combines consumers' desktop and mobile behavior with advanced audience information to drive relevant advertising opportunities. The Publisher Desk's mission is to provide publishers with custom tailored strategies for increased monetization of their digital platforms. Led by a team of technologists, advisors, and traffickers, The Publisher Desk delivers turnkey service and support all aspects of monetization, which allows publishers to focus on creating content, building their brand, and increasing loyalty. Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets. Users are able to measure the consumption habits of their digital audience and competitive set by gaining insights into audience size, demographic composition, engagement, and behavioral trends. Media Metrix Multi-Platform offers comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, and time spent.
comScore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms, television (TV), direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Digital Ad Solutions, which provides measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices, and Cross Platform Solutions, which provides measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the relevant viewing audience whether that viewing is linear, non-linear, online or on-demand.