Tremor International Ltd. announced an agreement with Comscore. Under the agreement, Comscore's next generation cookie-free Predictive Audiences are now available for activation across Tremor International's end-to-end platform, which encompasses the Tremor Video DSP and the Unruly SSP. The partnership enables Tremor Video and Unruly's advertising clients to leverage cookie-free pre-bid audience targeting across desktop, mobile and CTV.

Advertisers within the platform will be able to reach granular behavioral audiences based on video-level contextual signals, particularly within CTV environments. As the leading solution in-market for creating a crosswalk between deterministic audience behaviors and privacy-forward contextual signals, Comscore's Predictive Audiences drive next-level campaign performance for advertisers on Tremor International's platform. Other key benefits for Tremor Video and Unruly advertising clients: Segment Selection: Access to 1,000+ audience segments from providers such as TransUnion, PlaceIQ, Commerce Signals and others.

Future-proof Targeting: Comscore's cookie-free behavioral targeting solution brings scalable CTV targeting to markets where privacy regulations can inhibit scale, such as the US and Europe.