Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic's effect on consumer behavior.
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Comscore's 'State of OTT' presentation examines today's consumption and device usage trends to understand evolving audience habits in a dynamic space
Key topics covered in this presentation will include:
Changes in OTT viewing behavior from recent trends and the impact from COVID-19
Drivers of growth in streaming services, and whether audiences engage differently with subscription vs. ad-supported services
How changes in OTT consumption relate to consumption in other platforms, such as live TV, DVR, VOD, desktop and mobile
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comScore Inc. published this content on 23 September 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 24 September 2020 18:39:03 UTC
comScore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms, television (TV), direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Digital Ad Solutions, which provides measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices, and Cross Platform Solutions, which provides measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the relevant viewing audience whether that viewing is linear, non-linear, online or on-demand.
COMSCORE, INC. 
