The domestic box office is getting back to normal, with moderate wins and sizable second weekend drops. After its triumphant first weekend, “A Quiet Place Part II” fell 59% at the North American box office leaving room for the third movie in the “Conjuring” franchise to take first place. Warner Bros.’ “The Conjuring: The Devil Made Me Do It” earned an estimated
“You normally don’t see two horror movies at the top of the chart. But it was a solid weekend for both movies,” said
“The Conjuring 3” has
“It’s a terrific result,” said
In a pre-pandemic world, “The Conjuring 3” might have been considered a bit disappointing—the previous installments both opened around
It has become more normal than not for films to embrace a hybrid day-and-date release strategy, with the major studios using their biggest titles to drive potential subscribers to their streaming services. “A Quiet Place Part II” had the rare distinction of being exclusively in theaters, but even so it will be a shorter stint than usual before it hits Paramount+.
The Walt Disney Co.’s “Cruella,” which opened in theaters last weekend, was also made available to rent on Disney+ for
The animated family film “Spirit Untamed” also opened wide theatrically this weekend in 3,211 theaters to an estimated
Most family films have gone straight to streaming over the past year and many big studios are opting to continue with the strategy for the near future.
The North American theatrical landscape is still a bit hobbled by the pandemic. Most Canadian theaters remain closed and around 27% of
And although release strategies continue to differ company by company in unprecedented ways, Dergarabedian said the numbers are promising for the theatrical business even with the at-home viewing options.
“Over the past two weeks, the industry has been able to test out theatrical only ("A Quiet Place Part II"), a day and date with a (pay) subscription model ("Cruella") and a day and date that’s part of a subscription ("The Conjuring 3"). The numbers have been solid," Dergarabedian said. "As long as we keep getting solid movies released, we’re going to see the box office ramp up week after week."
Estimated ticket sales for Friday through Sunday at
1. “The Conjuring: The Devil Made Me Do It,”
2. “A Quiet Place Part II,”
3. “Cruella,"
4. “Spirit Untamed,”
5. “Raya and the Last Dragon,”
6. “Wrath of Man,”
7. “Spiral,”
8. “Godzilla vs. Kong,”
9. “Demon Slayer the Movie: Mugen Train,”
10. “Dream Horse,”
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