Big Purple Dot has tapped CoreLogic to launch a mortgage recruiting platform that provides detailed production data on loan originators (LOs) and a customer relationship management (CRM) service to help lenders in their recruiting efforts. The platform will be powered by CoreLogic data. Using the most current and accurate data, and analytics per loan officer available in the industry, supplied by CoreLogic, and the framework of Big Purple Dot's lead management and CRM system, the new recruiting platform enables the mortgage industry to analyze a loan officer's, lender's and broker's loan production volume, loan type, number of loans generated and smartly reach out to them with technology tools such as video messaging, SMS and automated marketing, at scale, to engage top talent through all stages of the hiring process.

The new platform also includes built-in contact information, including the originator's email address, cell phone number, and physical address. According to Big Purple Dot, an independent mortgage banker has already used the platform to recruit originators and has since generated an additional $450 million in volume from those originators. The mortgage banker used a single text message CRM campaign.

Even after new loan originators are hired, the recruiting platform's CRM capabilities continue to help build on those relationships within the organization.