By Michael Susin


Peloton Interactive and Costco said they have entered into a partnership to sell Peloton's stationary bikes at Costco's stores during the holiday season.

The companies announced Tuesday that Costco members will have access to Peloton's Bike+ bundle in 300 U.S. stores and online from Nov. 1, 2024, to Feb. 15, 2025, or while supplies last.

The partnership represents Peloton's first seasonal retail collaboration in the U.S. as the exercise equipment and media company seeks to expand its third-party retail relationships.

The Peloton's Bike+ is expected to be sold at price of $1,999 in-store and $2,199 online, and requires a $44-per-month membership to have access the company's content library.

Shares of Peloton Interactive were up 3.4% and over 50% higher over the last three months.


Write to Michael Susin at michael.susin@wsj.com


(END) Dow Jones Newswires

10-22-24 1010ET