Growing site traffic and solidifying an Amazon strategy are two of the findings that emerged in "Winning at Customer Acquisition in the Digital Shopping Age." RSR offered optimal strategies on how to be a successful commerce brand amidst the growing dominance of a handful of digital giants.
Respondents were asked to identify their priorities for 2022 and provide insight into the strategies they believe will have the biggest impact on the bottom line. Some of the most surprising findings from the report include:
- 83% named their most important priority as acquiring new site traffic, significantly more so than driving more onsite conversions (59%).
- 57% said that the majority of their customers begin their shopping journey on either Google or Amazon and 83% of respondents said that they have increased their interactions with Amazon over the past 12 months.
- 61% said digital experience has become an increasingly important part of their brand, followed by 56% saying their competition is doing a better job acting on customers’ expectations.
- 65% of retailers said more personalized offers and promotions are an important opportunity for an improved online shopping experience, and 61% said automatically suggesting relevant product recommendations would improve the online experience.
- Over half of the time, a mere 5% of shoppers log in to retailers’ sites while shopping, most opting to wait until checkout or simply using guest checkout.
- 77% of respondents said that they are currently using AI and machine learning for search/product discovery and 21% said they are planning to do so within 18 months.
“The findings of this report surprised us in a number of ways,” said
“Opportunity starts once shoppers land on a retailer’s digital property,” said
Ninety-nine retail executives participated in the survey. They represented brands that sell apparel, footwear, consumer goods, general merchandise, and more, and with revenues that range from
Download the report here.
About Coveo
We believe that relevance is critical to winning in the new digital experience economy. Coveo is a market-leading AI-powered relevance platform. We aim to enable our customers to deliver the relevant experiences that we believe people expect in the new digital economy. Our SaaS-native, multi-tenant platform injects search, recommendations, and personalization solutions into digital experiences. We provide solutions for Ecommerce, service, website, and workplace applications. Our solutions are designed to provide tangible value to our customers by helping drive revenue growth, reduce customer support costs, increase customer satisfaction and website engagement, and improve employee proficiency and satisfaction.
Our AI powers relevant interactions for hundreds of the world’s most innovative brands and is supported by a large network of global system integrators and implementation partners.
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PR Lead, Coveo
kharrington@coveo.com
Source:
2022 GlobeNewswire, Inc., source