By Alex Hicks

Coaching services providers in education and business are growing fast and attracting unusually rich valuations for tech-enabled services.

What do you remember from the last time you had a training day or had to complete an online learning module for work? If you're like most people, the honest answer is varied, from "I remember some" to "I don't remember much."

Research shows that people on average forget 50% of the information they learn within an hour, rising to 70% within a day and 90% after just a week. Despite this sobering reality, educational institutions continue to spend handsomely on training hoping to improve the quality of teaching and to retain staff. Now-with a big push from the pandemic-both schools in K-12 and higher education are realizing there's a way to get a lot more bang for their professional development buck. The answer is tech-enabled coaching, and it has the potential to be a very big, disruptive business. In the U.S. alone, it could be a $50 billion-$60 billion market.

Read more in Middle Market Growth.

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Cowen Inc. published this content on 13 December 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 13 December 2021 19:05:09 UTC.