CREALOGIX HOLDING AG The Institute of Financial Services Zug (IFZ) at the Lucerne University of Applied Sciences and Arts has analysed the possible uses of conversational banking in the sales and service processes of banks in the DACH region.
Live chat, chatbot or voicebot: The study results show when the target groups would like to chat with a bank and in which situations the classic communication measures such as e-mail or branch visits are preferred. Chat topics and customer group analysis are explored in an illuminating way.
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Crealogix Holding AG published this content on 09 December 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 December 2021 11:31:07 UTC.
