The following discussion contains various forward-looking statements within the
meaning of Section 21E of the Exchange Act of 1934, as amended. Although we
believe that, in making any such statements, our expectations are based on
reasonable assumptions, any such statements may be influenced by factors that
could cause actual outcomes and results to be materially different from those
projected. When used in the following discussion, the words "anticipates,"
"believes," "expects," "intends," "plans," "estimates," "projects," should,"
"may," "propose," and similar expressions (or the negative versions of such
words or expressions), as they relate to us or our management, are intended to
identify such forward-looking statements. These forward-looking statements are
subject to numerous risks and uncertainties that could cause actual results to
differ materially from those anticipated, and many of which are beyond our
control. Factors that could cause actual results to differ materially from those
anticipated are set forth under the caption "Risk Factors" in the Company's Form
10-K for the year ended December 31, 2020 and Form 10-Q for the quarter ended
March 31, 2021, as filed with the Securities and Exchange Commission on March
10, 2021 and May 17, 2021, respectively.



Our actual results, performance or achievements could differ materially from
those expressed in, or implied by, forward-looking statements. Accordingly, we
cannot be certain that any of the events anticipated by forward-looking
statements will occur or, if any of them do occur, what impact they will have on
us. We caution you to keep in mind the cautions and risks described in this
document and to refrain from attributing undue certainty to any forward-looking
statements, which speak only as of the date of this report. We do not undertake
to update any forward-looking statement.



Overview



Creative Realities, Inc. is a Minnesota corporation that provides innovative
digital marketing technology solutions to a broad range of companies, individual
brands, enterprises, and organizations throughout the United States and in
certain international markets. We have expertise in a broad range of existing
and emerging digital marketing technologies across a variety of strategic
vertical markets, as well as the related media management and distribution
software platforms and networks, device and content management, product
management, customized software service layers, systems, experiences, workflows,
and integrated solutions. Our technology and solutions include: digital
merchandising systems and omni-channel customer engagement systems; content
creation, production and scheduling programs and systems; a comprehensive series
of recurring maintenance, support, and field service offerings; interactive
digital shopping assistants, advisors and kiosks; and, other interactive
marketing technologies such as mobile, social media, point-of-sale transactions,
beaconing and web-based media that enable our customers to transform how they
engage with consumers.



Our main operations are conducted directly through Creative Realities, Inc., and
under our wholly owned subsidiaries Allure Global Solutions, Inc., a Georgia
corporation ("Allure"), and Creative Realities Canada, Inc., a Canadian
corporation. Our other wholly owned subsidiaries, Creative Realities, LLC, a
Delaware limited liability company, and ConeXus World Global, LLC, a Kentucky
limited liability company, are effectively dormant.



We primarily generate revenue in our business by:





       ?   consulting with our customers to determine the technologies and
           solutions required to achieve their specific goals, strategies and
           objectives;




       ?   designing our customers' digital marketing experiences, content and
           interfaces;




       ?   engineering the systems architecture delivering the digital marketing
           experiences we design - both software and hardware - and

integrating


           those systems into a customized, reliable and effective digital
           marketing experience;




                                       22





       ?   managing the efficient, timely and cost-effective deployment of our
           digital marketing technology solutions for our customers;



? delivering and updating the content of our digital marketing technology


           solutions using a suite of advanced media, content and network
           management software products; and



? maintaining our customers' digital marketing technology solutions by:


           providing content production and related services; creating 

additional


           software-based features and functionality; hosting the

solutions;


           monitoring solution service levels; and responding to and/or managing
           remote or onsite field service maintenance, troubleshooting and support
           calls.




These activities generate revenue through: bundled-solution sales; consulting
services, experience design, content development and production, software
development, engineering, implementation, and field services; software license
fees; and maintenance and support services related to our software, managed

systems and solutions.



Recent Developments



COVID-19 Pandemic



In January 2020, an outbreak of a new strain of coronavirus, COVID-19, was
identified in Wuhan, China. Through the first quarter of 2020, the disease
became widespread around the world, and on March 11, 2020, the World Health
Organization declared a pandemic. Thereafter, state and local authorities in the
United States and worldwide have forced many businesses to temporarily reduce or
cease operations to slow the spread of the COVID-19 pandemic.



As a result of the COVID-19 pandemic, we have experienced rapid and immediate
deterioration in our business in each of our key vertical markets. The elective
and forced closures of, and implementation of social distancing policies on,
businesses across the United States has resulted in materially reduced demand
for our services by our customers, as our customers purchase our products and
services to engage with their end customers in a physical space through digital
technology, particularly in our theater, sports arena and large entertainment
markets. The reduced demand has resulted in customer orders being delayed. These
conditions have resulted in downward revisions of our internal forecasts on
current and future projected earnings and cash flows, resulting in a non-cash
impairment loss of $10,646 recorded during the first quarter of 2020 and reduced
liquidity as described below.



While we have experienced an intense curtail in current customer demand, our
long-term outlook for the digital signage industry remains strong. We are seeing
the digital signage industry experiencing continued consolidation, and believe
that those companies able to scale and enhance profitability will emerge as the
enterprise-level providers within our industry after the COVID-19 pandemic

and
consolidations.



Semiconductor Chip Shortage



The Company's suppliers of digital displays, the primary hardware component in
the Company's digital systems, have informed the Company that, due to
semiconductor chip shortages in the industry, such suppliers expect delays and
potentially increased costs for the Company to obtain digital displays necessary
to fulfill and install the Company's digital solutions. Historically, such
digital displays have been readily available for purchase and delivery, to be
purchased by the Company from distributors from such distributor's existing
inventory. Such delays will likely result in a longer sales cycles and prolonged
periods in which the Company will be able to recognize revenues compared to
historical time periods. The increased costs for such displays may also reduce
the margins in which the Company has received on account of the purchase and
installation of such displays as part the Company's digital signage product
offerings. Although we believe that such shortage will be alleviated by the end
of the calendar year, the Company is unable to confirm how long such delays may
exist, the effect such delays and increased demand may have on the cost to
procure such digital screens, or the adverse impacts on our financial results.



                                       23





Safe Space Solutions



On April 28, 2020, we announced the joint launch of an AI-integrated non-contact
temperature inspection kiosk known as the Thermal Mirror with our partner,
InReality, LLC ("InReality"), for use by businesses as COVID-19 related
workplace restrictions are reduced or eliminated. Although we have experience in
providing customers digital integration solutions, our launch of the Thermal
Mirror involves the development, marketing and sale of a new product to new
customers involving a joint effort with InReality. The product also uses
hardware and technologies that have not been used with our other customers.
Throughout the course of the remainder of 2020 and thus far through 2021, the
Company and InReality have continued to develop incremental use cases and have
launched a suite of Safe Space Solutions products addressing this market, each
of which operate consistently with our primary business model in that they
represent a sale of hardware and a SaaS-based subscription license services
contract. During the three and six months ended June 30, 2021, the Company
generated revenue of $419 and $1,438, respectively, from our Safe Space
Solutions products and services (inclusive of the portion of revenue recognized
during the three and six months ended June 30, 2021 related to annual contracts
sold in prior periods). During the three and six months ended June 30, 2020, the
Company generated revenue of $529 and $529, respectively, from of our Safe Space
Solutions products and services (inclusive of the portion of revenue recognized
during the three and six months ended June 30, 2020 related to annual contracts
sold in prior periods).



Although these products and our launch have been successful, the Company retains
some level of risk related to the ultimate recovery of our initial investment
into the inventory acquired to launch and support these products.



Settlement of Seller Note



On May 13, 2021, the Company and Seller entered into a settlement agreement
wherein neither party admitted liability, and the Company agreed to pay, and
Seller agreed to accept, $100 as settlement in full for the outstanding balance
of principal and accrued interest under the Amended and Restated Seller Note and
a mutual release of all claims related to the Amended and Restated Seller Note
and sale transaction under the Allure Purchase Agreement and all related
agreements. See Note 8 Loans Payable to the Condensed Consolidated Financial
Statements for additional details with respect to the transaction and related
accounting.



Our Sources of Revenue


We primarily generate revenue through digital marketing solution sales, which include system hardware, professional and implementation services, software design and development, software licensing, deployment, and maintenance and support services.





                                       24





We currently market and sell our technology and solutions primarily through our
sales and business development personnel, but we also utilize agents, strategic
partners, and lead generators who provide us with access to additional sales,
business development and licensing opportunities.



Our Expenses



Our expenses are primarily comprised of three categories: sales and marketing,
research and development, and general and administrative. Sales and marketing
expenses include salaries and benefits for our sales, business development,
solution management and marketing personnel, and commissions paid on sales. This
category also includes amounts spent on marketing networking events, promotional
materials, hardware and software to prospective new customers, including those
expenses incurred in trade shows and product demonstrations, and other related
expenses. Our research and development expenses represent the salaries and
benefits of those individuals who develop and maintain our proprietary software
platforms and other software applications we design and sell to our customers.
Our general and administrative expenses consist of corporate overhead, including
administrative salaries, real property lease payments, salaries and benefits for
our corporate officers and other expenses such as legal and accounting fees.



Critical Accounting Policies and Estimates





The Company's significant accounting policies are described in Note 2 Summary of
Significant Accounting Policies of the Company's Condensed Consolidated
Financial Statements included elsewhere in this filing. The Company's Condensed
Consolidated Financial Statements are prepared in conformity with accounting
principles generally accepted in the United States. Certain accounting policies
involve significant judgments, assumptions, and estimates by management that
could have a material impact on the carrying value of certain assets and
liabilities and disclosure of contingent assets and liabilities at the date of
the condensed consolidated financial statements and the reported amounts of
revenue and expenses during the reporting period. Our actual results could

differ from those estimates.



Results of Operations


Note: All dollar amounts reported in Results of Operations are in thousands, except per-share information.

Three Months Ended June 30, 2021 Compared to Three Months Ended June 30, 2020

The tables presented below compare our results of operations and present the results for each period and the change in those results from one period to another in both dollars and percentage change.





                                              For the three months
                                                 ended June 30,                   Change
                                              2021            2020                          %
Sales                                      $    3,277       $   3,656     $    (379 )         -10 %
Cost of sales                                   1,402           1,839          (437 )         -24 %
Gross profit                                    1,875           1,817            58             3 %
Sales and marketing expenses                      169             371          (202 )         -54 %

Research and development expenses                  58             245          (187 )         -76 %
General and administrative expenses             1,666           1,960          (294 )         -15 %
Bad debt expense                                   49             505          (456 )         -90 %
Depreciation and amortization expense             344             380      

    (36 )          -9 %
Total operating expenses                        2,286           3,461        (1,175 )         -34 %
Operating (loss)                                 (411 )        (1,644 )       1,233           -75 %
Other income/(expenses):
Interest expense                                 (182 )          (260 )          78           -30 %

Change in fair value of Convertible Loan            -            (551 )    

    551          -100 %
Gain on settlement of debt                      1,628               1         1,627       162,700 %
Other income/(expense)                             (3 )            (1 )          (2 )         200 %
Total other income/(expense)                    1,443            (811 )       2,254           278 %

Net income/(loss) before income taxes           1,032          (2,455 )    

  3,487          -142 %
Provision from income taxes                        (7 )            (4 )          (3 )          75 %
Net income/(loss)                          $    1,025       $  (2,459 )       3,484          -142 %




                                       25





Sales



Sales decreased by $379, or 10%, during the three months ended June 30, 2021 as
compared to the same period in 2020 primarily driven by a reduction of $305 in
hardware sales resulting from limited supply chain availability of semiconductor
chips delaying the delivery of digital displays and media players to the
Company. The supply disruption for digital displays prevented the Company from
delivery of hardware and execution of installation activities during the
quarter. As of June 30, 2021, the Company had customer purchase orders for
equipment and installation activities in excess of $1,800 which were delayed as
a result of product availability. The Company expects to experience continued
disruptions and delays related to fulfillment of inventory purchases from
vendors throughout the remainder of 2021, which may impact our results for the
remainder of 2021. We expect a full recovery in the timely availability of
equipment during the first half of 2022. During the three months ended June 30,
2021 and 2020, of our Safe Space Solutions products and services (inclusive of
the portion of revenue recognized during the three months ended June 30, 2021
related to annual contracts sold in prior periods), were $419 and $529,
respectively.



Gross Profit



Gross profit increased $58, or 3% during the three months ended June 30, 2021 as
compared to the same period in 2020 driven by the decrease in sales but offset
by an increase in gross profit margin. Gross profit margin increased to 57.2% in
2021 from 49.7% during the same period in 2020. The increase in gross profit
margin is the result of a decrease in hardware revenue as a percentage of total
revenue, which generates lower gross profit than services revenue. High gross
profit margin from services revenues were driven by headcount reductions in
personnel servicing customers as a result of cost reductions executed throughout
2020.


Sales and Marketing Expenses





Sales and marketing expenses generally include the salaries, taxes, and benefits
of our sales and marketing personnel, as well as trade show activities, travel,
and other related sales and marketing costs. Sales and marketing expenses
decreased by $202, or 54%, in 2021 compared to 2020. The decrease was driven by
$182 of Employee Retention Credits related to the retention and payment of
salaries to sales personnel throughout 2020 and the six months ended June 30,
2021. The remaining reduction was the result of reduced personnel costs,
combined with reduced spend on trade show activity and related travel costs
following the cancellation of several key industry events as a result of the
COVID-19 pandemic. We anticipate our sales personnel will maintain a reduced
level of travel costs as compared to 2019 during the extended COVID-19 pandemic
period and utilize virtual meeting technology more commonly moving forward, but
that these costs will increase as compared to 2020 during the second half of
2021.


Research and Development Expenses





Research and development expenses generally include personnel and development
tools costs associated with the continued development of the Company's content
management systems and other related application development. Research and
development decreased by $187, or 76%, in 2021 compared to 2020. The decrease
was driven by $147 of Employee Retention Credits related to the retention and
payment of salaries to sales personnel throughout 2020 and the three months
ended June 30, 2021. The remaining reduction was the result of reduced personnel
costs.


General and Administrative Expenses





Total general and administrative expenses decreased by $294, or 15%, in 2021
compared to 2020. The decrease was driven by $508 of Employee Retention Credits
related to the retention and payment of salaries to sales personnel throughout
2020 and the six months ended June 30, 2021. Excluding the consideration of
those tax credits recorded in the period, total general and administrative
expenses increased $214, or 11%, during the six months ended June 30, 2021 as
compared to the same period in 2020 driven primarily by an increase of $237 in
non-cash stock compensation expenses from employee stock option awards with time
and performance-based vesting.



                                       26





Bad Debt



Expenses related to the Company's allowance for bad debts decreased by $456, or
90%, in 2021 compared to 2020. The 2020 increase was the result of recording a
reserve of $502 related to a customer bankruptcy filing during the three months
ended June 30, 2020. The Company ultimately recovered $555 from this customer
during 2021.


Depreciation and Amortization Expenses

Depreciation and amortization expenses decreased by $36, or 9%, in 2021 compared to 2020. This decrease was the result of a trade name asset becoming fully amortized during 2020, while no amortization was recorded during the three months ended June 30, 2021.

Interest Expense; Change in fair value of Convertible Loan

See Note 8 Loans Payable to the Condensed Consolidated Financial Statements for a discussion of the Company's debt and related interest expense obligations.

As of June 30, 2021 and 2020, we updated our fair value analysis of the Convertible Loan, resulting in recognition of a $0 and $551 loss during the three months ended June 30, 2021 and 2020, respectively.





Gain on Settlement of Debt



On May 13, 2021, the Company and Seller entered into a settlement agreement
wherein neither party admitted liability, and the Company agreed to pay, and
Seller agreed to accept, $100 as settlement in full for the outstanding balance
of principal and accrued interest under the Amended and Restated Seller Note and
a mutual release of all claims related to the Amended and Restated Seller Note
and sale transaction under the Allure Purchase Agreement and all related
agreements.



As a result of this settlement, the full principal amount of the Amended and
Restated Seller Note and the accrued interest have been eliminated, resulting in
a gain in the Condensed Consolidated Financial statements of $1,624,
representing $1,538 related to the Amended and Restated Seller Note and $86 of
related interest thereon, during the three months ended June 30, 2021

Six Months Ended June 30, 2021 Compared to Six Months Ended June 30, 2020

The tables presented below compare our results of operations and present the results for each period and the change in those results from one period to another in both dollars and percentage change.





                                             For the six months
                                               ended June 30,                 Change
                                             2021          2020                         %
Sales                                      $   8,281     $   7,360     $     921          13 %
Cost of sales                                  4,172         3,936           236           6 %
Gross profit                                   4,109         3,424           685          20 %
Sales and marketing expenses                     504           798          (294 )       -37 %

Research and development expenses                229           558          (329 )       -59 %
General and administrative expenses            3,775         4,473          (698 )       -16 %
Bad debt expense/(recovery)                     (463 )         848        (1,311 )      -155 %
Depreciation and amortization expense            688           746         

 (58 )        -8 %
Goodwill impairment                                -        10,646       (10,646 )      -100 %
Total operating expenses                       4,733        18,069       (13,336 )       -74 %
Operating (loss)                                (624 )     (14,645 )      14,021         -96 %
Other income/(expenses):
Interest expense                                (431 )        (487 )          56         -11 %

Change in fair value of Convertible Loan         166          (702 )       

 868        -124 %
Gain on settlement of debt                     3,193            41         3,152       7,688 %
Other income/(expense)                             1             -             1         100 %
Total other income/(expense)                   2,929        (1,148 )       4,077        -355 %
Net income/(loss) before income taxes          2,305       (15,793 )      18,098        -115 %
Provision from income taxes                       (8 )         151          (159 )      -105 %
Net income/(loss)                          $   2,297     $ (15,642 )      17,939        -115 %




                                       27





Sales



Sales increased by $921, or 13%, in the six months ended June 30, 2021 as
compared to the same period in 2020 driven by sales of $1,438 during the six
months ended June 30, 2021 of our Safe Space Solutions products and services
(inclusive of the portion of revenue recognized during the six months ended June
30, 2021 related to annual contracts sold in prior periods), which launched in
April 2020. Safe Space Solutions products had no sales in the three months ended
March 31, 2020 and $529 during the three months ended June 30, 2020. The
increase in sales during the period were constrained from further growth due to
limited supply chain availability of semiconductor chips delaying the delivery
of digital displays and media players to the Company. The supply disruption for
digital displays prevented the Company from delivery of hardware and execution
of installation activities during the quarter. As of June 30, 2021, the Company
had customer purchase orders for equipment and installation activities in excess
of $1,800 which were delayed as a result of product availability. The Company
expects to experience continued disruptions and delays related to fulfillment of
inventory purchases from vendors throughout the remainder of 2021, which may
impact our results for the remainder of 2021. We expect a full recovery in the
timely availability of equipment during the first half of 2022.



Gross Profit



Gross profit increased $685, or 20%, during the six months ended June 30, 2021
as compared to the same period in 2020, driven by both an increase in sales,
which contributed $428 of incremental gross profit on a constant gross profit
margin basis, and an increase in gross profit margin, which contributed $257 of
incremental gross profit. Gross profit margin increased to 49.6% from 46.5%
driven primarily by increased hardware margins of 32.3% in the six months ended
June 30, 2021 as compared to 23.2% for the comparable period in 2020. The
increases in hardware margin in the current year were driven by increased
purchasing power with distributors as our purchases of digital displays have
increased, driving a total increase in hardware revenue of $1,144, or 39%.




Sales and Marketing Expenses



Sales and marketing expenses generally include the salaries, taxes, and benefits
of our sales and marketing personnel, as well as trade show activities, travel,
and other related sales and marketing costs. Sales and marketing expenses
decreased by $294, or 37%, in 2021 compared to 2020. The decrease was driven by
$182 of Employee Retention Credits related to the retention and payment of
salaries to sales personnel throughout 2020 and the six months ended June 30,
2021. The remaining reduction was the result of reduced personnel costs,
combined with reduced spend on trade show activity and related travel costs
following the cancellation of several key industry events as a result of the
COVID-19 pandemic. We anticipate our sales personnel will maintain a reduced
level of travel costs as compared to 2019 during the extended COVID-19 pandemic
period and utilize virtual meeting technology more commonly moving forward, but
that these costs will increase as compared to 2020 during the second half of
2021.


Research and Development Expenses





Research and development expenses generally include personnel and development
tools costs associated with the continued development of the Company's content
management systems and other related application development. Research and
development decreased by $329, or 59%, in 2021 compared to 2020. The decrease
was driven by $147 of Employee Retention Credits related to the retention and
payment of salaries to sales personnel throughout 2020 and the six months ended
June 30, 2021. The remaining reduction was the result of reduced personnel costs
following the reduction of personnel and salary reductions implemented
throughout 2020.



                                       28




General and Administrative Expenses





Total general and administrative expenses decreased by $698, or 16%, in 2021
compared to 2020. The decrease was driven by $508 of Employee Retention Credits
related to the retention and payment of salaries to sales personnel throughout
2020 and the six months ended June 30, 2021. Excluding the consideration of
those Employee Retention Credits recorded in the period, total general and
administrative expenses decreased $190, or 4%, during the six months ended June
30, 2021 as compared to the same period in 2020 because of reductions of (a)
$335 in personnel costs, including salaries, benefits, and travel-related
expenses, (b) $209 in rent expense following closure, downsizing, or
restructuring of four leases during 2020, and (c) reductions in legal expenses
of $152 following settlement of the Amended and Restated Seller Note, partially
offset by an increase in stock compensation amortization expense of $726 related
to incremental employee and directors' awards granted during 2020 which are
being amortized over a nineteen (19) month remaining vesting period based on the
grant date fair value calculated using the Black Scholes method. Personnel costs
were reduced following completion of a reduction-in-force and salary reductions
for remaining personnel in March 2020.



Bad Debt



Expenses related to the Company's allowance for bad debts decreased by $1,311,
or 155%, for the six months ended June 30, 2021 compared to 2020. This decrease
was primarily driven by a cash recovery of $555 related to a customer bankruptcy
for which the Company previously recorded a reserve during the three months

ended June 30, 2020.



Goodwill impairment



See Note 7 Intangible Assets, Including Goodwill to the Condensed Consolidated
Financial Statements for a discussion of the Company's interim impairment test
and the non-cash impairment charge recorded.



Depreciation and Amortization Expenses





Depreciation and amortization expenses decreased by $58, or 8%, in 2021 compared
to 2020. This decrease was the result of a trade name asset becoming fully
amortized during 2020, while no amortization was recorded during the six months
ended June 30, 2021.


Interest Expense; Change in fair value of Convertible Loan

See Note 8 Loans Payable to the Condensed Consolidated Financial Statements for a discussion of the Company's debt and related interest expense obligations.

As of June 30, 2021 and 2020, we updated our fair value analysis of the Convertible Loan, resulting in recognition of a $0 and $702 loss during the six months ended June 30, 2021 and 2020, respectively.





Gain on Settlement of Debt



On January 11, 2021, the Company received a notice from Old National Bank
regarding forgiveness of the loan in the principal amount of $1,552 (the "PPP
Loan") that was made pursuant to the Small Business Administration Paycheck
Protection Program under the Coronavirus Aid, Relief and Economic Security Act
of 2020. According to such notice, the full principal amount of the PPP Loan and
the accrued interest have been forgiven, resulting in a gain of $1,552 during
the three months ended March 31, 2021.



On May 13, 2021, the Company and Seller entered into a settlement agreement
wherein neither party admitted liability, and the Company agreed to pay, and
Seller agreed to accept, $100 as settlement in full for the outstanding balance
of principal and accrued interest under the Amended and Restated Seller Note and
a mutual release of all claims related to the Amended and Restated Seller Note
and sale transaction under the Allure Purchase Agreement and all related
agreements.



As a result of this settlement, the full principal amount of the Amended and
Restated Seller Note and the accrued interest have been eliminated, resulting in
a gain in the Condensed Consolidated Financial statements of $1,624,
representing $1,538 related to the Amended and Restated Seller Note and $86 of
related interest thereon, during the three months ended June 30, 2021.



                                       29




Summary Unaudited Quarterly Financial Information

The following represents unaudited financial information derived from the Company's quarterly financial statements:





                                                                    Quarters Ended
                                    June 30,       March 31,       December 31,       September 30,       June 30,
Quarters ended                        2021           2021              2020               2020              2020
Net sales                          $    3,277     $     5,004     $        4,990     $         5,107     $    3,656
Cost of sales                           1,402           2,770              2,737               2,663          1,839
Gross profit                            1,875           2,234              2,253               2,444          1,817
Operating expenses, excluding
depreciation and amortization           1,942           2,103              2,886               2,489          3,081
Depreciation/amortization                 344             344                351                 377            380
Operating income (loss)                  (411 )          (213 )           (1,002 )              (422 )       (1,644 )
Other expenses/(income)                 1,443          (1,486 )             (379 )               164            811
Income tax expense/(benefit)                7               1              

  (6 )                (1 )            4
Net income (loss)                       1,025     $     1,272     $         (617 )   $          (585 )       (2,459 )



Supplemental Operating Results on a Non-GAAP Basis





The following non-GAAP data, which adjusts for the categories of expenses
described below, is a non-GAAP financial measure. Our management believes that
this non-GAAP financial measure is useful information for investors,
shareholders and other stakeholders of the Company in evaluating our results of
operations on an ongoing basis. We believe that earnings before interest, taxes,
depreciation, and amortization ("EBITDA") is a performance measure and not a
liquidity measure, and therefore a reconciliation between net loss/income and
EBITDA and Adjusted EBITDA, which is calculated by removing the impact of
non-recurring and primarily non-cash transactions from EBITDA, has been
provided. Neither EBITDA nor Adjusted EBITDA should be considered as an
alternative to net loss/income as an indicator of performance, or as an
alternative to cash flows from operating activities as an indicator of cash
flows, in each case as determined in accordance with GAAP, or as a measure of
liquidity. In addition, neither EBITDA nor Adjusted EBITDA takes into account
changes in certain assets and liabilities as well as interest and income taxes
that can affect cash flows. We do not intend the presentation of these non-GAAP
measures to be considered in isolation or as a substitute for results prepared
in accordance with GAAP. These non-GAAP measures should be read only in
conjunction with our consolidated financial statements prepared in accordance
with GAAP.



                                                                   Quarters Ended
                                   June 30,       March 31,       December 31,       September 30,       June 30,
Quarters ended                       2021           2021              2020               2020              2020
GAAP net income (loss)            $    1,025     $     1,272     $         (617 )   $          (585 )   $   (2,459 )
Interest expense:

Amortization of debt discount             29              72               

 85                  85             84
Other interest, net                      153             177                186                 179            176
Depreciation/amortization:
Amortization of intangible
assets                                   139             140                139                 161            158
Amortization of finance lease
assets                                     -               4                  3                   5              5
Amortization of share-based
awards                                   329             512                250                 248            100
Depreciation of property,
equipment & software                     205             200                209                 212            216

Income tax expense/(benefit)               7               1                 (6 )                (1 )            4
EBITDA                            $    1,887           2,378                249     $           304     $   (1,716 )

Adjustments


Change in fair value of Special
Loan                                       -            (166 )             (609 )                 -            551
Gain on settlement of
obligations                           (1,628 )        (1,565 )              (54 )              (114 )           (1 )
Loss on disposal of assets                 -               -                  -                  13              -
Loss on lease termination                  -               -                 18                   -              -
Stock-based compensation -
Director grants                           27              27                 27                  25             19
Adjusted EBITDA                   $      286             674               (369 )   $           228     $   (1,147 )

Liquidity and Capital Resources





See Note 1 Nature of Organization and Operations to the accompanying Condensed
Consolidated Financial Statements for a detailed discussion of liquidity and
financial resources.



Operating Activities



The cash flows used in operating activities were $363 and $2,915 for the six
months ended June 30, 2021 2020, respectively. We produced net income during the
six months ended June 30, 2021 of $2,297, which was primarily reduced via
addback of the gain on forgiveness of the Company's PPP Loan in the amount of
$1,552 and gain on the settlement of obligations in the amount of $1,624,
representing $1,538 related to the Seller Note and $86 of related interest
thereon, during the three months ended June 30, 2021.



                                       30





Investing Activities



Net cash used in investing activities during the six months ended June 30, 2021
was $204 compared to $408 during the same period in 2020. The use of cash in
both periods represents payments made for capital assets, primarily related to
the capitalization of both internal and external software development. We
currently do not have any material commitments for capital expenditures as of
June 30, 2021; however, we anticipate an increase in our capital expenditures of
approximately $900 in excess of our historical trends throughout the balance of
2021 to maintain and enhance the software platform for our customers and to
enhance revenue generating activities through the platform.



Financing Activities



Net cash provided by financing activities during the six months ended June, 2021
and 2020 were $1,745 and $1,659, respectively. On February 18, 2021, the Company
entered into a securities purchase agreement with an institutional investor for
the issuance and sale of the Company's common stock. The net proceeds from the
Offering after paying estimated offering expenses were approximately $1,849.
These proceeds were partially offset by the settlement payment of $100 on the
Seller Note. The 2020 proceeds were driven by the Company's receipt of a $1,552
Paycheck Protection Program loan and the exercise of 27,600 warrants during the
three months ended June 30, 2020.



On March 7, 2021, the Company refinanced its current debt facilities with
Slipstream Communications, LLC ("Slipstream"), pursuant to an Amended and
Restated Credit and Security Agreement (the "Credit Agreement"). The debt
facilities continue to be fully secured by all assets of the Company. The
maturity date ("Maturity Date") on the outstanding debt and new debt was
extended to March 31, 2023. The Credit Agreement (i) provides $1,000 of
availability under a line of credit (the "Line of Credit"), (ii) consolidates
our existing term and revolving line of credit facilities into a new term loan
(the "New Term Loan") having an aggregate principal balance of approximately
$4,550 (including a 3.0% issuance fee capitalized into the principal balance),
(iii) increases the outstanding special convertible term loan (the "Convertible
Loan") to approximately $2,280 (including a 3.0% issuance fee capitalized into
the principal balance), and (iv) extinguishes the outstanding obligations owed
with respect to a $264 existing disbursed escrow loan in exchange for shares of
the Company's common stock (the "Disbursed Escrow Conversion Shares"), valued at
$2.718 per share (the trailing 10-day VWAP as reported on the Nasdaq Capital
Market as of the date of execution of the Credit Agreement). The Line of Credit
and Convertible Loan accrue interest at 10% per year, and the New Term Loan
accrues interest at 8% per year.



The New Term Loan requires no principal payments until the Maturity Date, and
interest payments are payable on the first day of each month until the Maturity
Date. All interest payments owed prior to October 1, 2021 are payable as PIK
payments, or increases to the principal balance of the New Term Loan only.



The Line of Credit and Convertible Loan require payments of accrued interest
payable on the first day of each month through April 1, 2022. All such interest
payments made prior to October 1, 2021 are payable as PIK payments, or increases
to the principal balances under the Line of Credit and Convertible Loan only. No
principal payments are owed under the Line of Credit or Convertible Loan until
April 1, 2022, at which time all principal and interest on each of the Line of
Credit and Convertible Loan will be paid in monthly installments until the
Maturity Date to fully amortize outstanding principal by the Maturity Date.



All payments of interest (other than PIK payments) and principal on the Line of
Credit and Convertible Loan may be paid, in the Company's sole discretion, in
shares of the Company's Common Stock (the "Payment Shares," and together with
the Disbursed Escrow Conversion Shares, the "Shares"). The Payment Shares will
be valued on a per-Share basis at 70% of the VWAP of the Company's shares of
common stock as reported on the Nasdaq Capital Market for the 10 trading days
immediately prior to the date such payment is due; provided that the Payment
Shares shall not be valued below $0.50 per Share (the "Share Price").



                                       31





The Credit Agreement limits the Company's ability to issue Shares as follows
(the "Exchange Limitations"): (1) The total number of Shares that may be issued
under the Credit Agreement will be limited to 19.99% of the Company's
outstanding shares of common stock on the date the Credit Agreement is signed
(the "Exchange Cap"), unless stockholder approval is obtained to issue shares in
excess of the Exchange Cap; (2) if Slipstream and its affiliates (the
"Slipstream Group") beneficially own the largest ownership position of shares of
Company common stock immediately prior to the proposed issuance of Payment
Shares and such shares are less than 19.99% of the then-issued and outstanding
shares of Company common stock, the issuance of such Payment Shares will not
cause the Slipstream Group to beneficially own in excess of 19.99% of the issued
and outstanding shares of Company common stock after such issuance unless
stockholder approval is obtained for ownership in excess of 19.99%; and (3) if
the Slipstream Group does not beneficially own the largest ownership position of
shares of Company common stock immediately prior to the proposed issuance of
Payment Shares, the Company may not issue Payment Shares to the extent that such
issuance would result in Slipstream Group beneficially owning more than 19.99%
of the then issued and outstanding shares of Company common stock unless (A)
such ownership would not be the largest ownership position in the Company, or
(B) stockholder approval is obtained for ownership in excess of 19.99%. On May
17, 2021, the Company's stockholders approved the issuance of Shares in excess
of the Exchange Limitations.


Off-Balance Sheet Arrangements

During the three and six months ended June 30, 2021, we did not engage in any off-balance sheet arrangements set forth in Item 303(a)(4) of Regulation S-K.

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