Creso Pharma Limited advise that it has launched a new e-commerce channel which is now operational and will host a range of the Company's new human health products, designed for the sports, health and wellness markets. The products include Creso Pharma's cannaDOL range, which will be classified under new sub brand, `Born to move'. The `Born to move' portfolio includes three products cannaDOL booster for use before sport and recreational activity, cannaDOL revitalize gel which provides an immediate cooling effect, a long-lasting soothing and relaxing heat on skin and can be used before and after physical activity cannaDOL recovery: to aid in recovery from sport and other physical activities. The new cannaDOL® revitalize products are based on the recently developed and innovative hemp CBD tea-based technology. cannaDOL® booster ingredients are included through a unique formula of caffeine, taurine, vitamins and minerals providing consumers with a significant energy boost and cannaDOL® recovery is based on a unique formula containing lemon balm, green tea and curcumine in addition to vitamins and minerals. This development marks the first time Creso Pharma has utilised e-commerce platforms and unlocks a new potential revenue channel for the Company. The development of the platform follows considerable due diligence and consultation with potential customers, suppliers and consumers. Initially, the platform will target Swiss consumers. Switzerland presents a large addressable market for the Company with annual per capita expenditure totaling CHF2,500ii.in the country's CHF21Bn market for sports related activitiesiii. Creso Pharma will also explore the opportunity of extending its revenue channel across Europe more broadly, as part of its direct to consumer approach to sales. The Company will now progress an active marketing campaign, utilising direct mail outs and social media to target consumers. The Company will also enter into discussions with Swiss pharmacies, other retailers and sporting clubs to build awareness and broaden distribution of the new `Born to move' product ranges. The launch of the Company's e-commerce channel marks a strategic milestone and will complement initiatives being undertaken targeting traditional retail sales. The Company is confident that the new initiative will provide access to a range of new consumers and assist the Company to broaden its footprint in Switzerland and eventually Europe.