Criteo S A : Investor Presentation Q2 2022

This presentation contains "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on our management's beliefs and assumptions and on information currently available to management. All statements other than present and historical facts and conditions contained in this presentation, including statements regarding our possible or assumed future results of operations and financial position, plans and objectives for future operations, business strategies, financing plans, projections, competitive position, industry environment, potential growth opportunities, potential market opportunities and the effects of competition and other actions by our counterparties, are forward-looking statements. Importantly, at this time, there is still uncertainty regarding the integration of our acquisition of IPONWEB, the invasion of Ukraine by Russia and the effect of resulting sanctions on our business, and the timing and scope of proposed changes to and enhancements of the Chrome browser announced by Google. In addition, the COVID-19 pandemic continues to have, and inflation and rising interest rates in the U.S. could have, an impact on Criteo's business, financial condition, cash flow and results of operations. There are uncertainties about the duration and extent of the impact of the COVID-19 pandemic. The dynamic nature of the aforementioned circumstances, among other matters, means that what is said in this presentation could materially change at any time.

Forward-looking statements include all statements that are not historical facts and can be identified by terms such as "anticipates," "believes," "can," "could," "seeks," "estimates," "expects" "intends," "is designed to" "may," "might" "plans," "potential," "predicts," "projects," "should," "objectives," "will," "would" or similar expressions and the negatives of those terms. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Forward-looking statements represent our management's beliefs and assumptions only as of the date of this presentation, and nothing in this presentation should be regarded as a representation by any person that these beliefs or assumptions will take place or occur. You should read the Company's most recent Annual Report on Form 10-K filed on February 25, 2022, and in subsequent Quarterly Reports on Form 10-Q, including the Risk Factors set forth therein and the exhibits thereto, as well as future filings and reports by the Company, completely and with the understanding that our actual future results may be materially different from what we expect. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future.

This presentation includes certain non-GAAP financial measures as defined by SEC rules, including forward-looking measures. As required by Regulation G, we have provided a reconciliation of those measures to the most directly comparable GAAP measures, which is available in the Appendix slides. Reconciliations also are available in our earnings release for the second quarter 2022, which is available on our website at www.criteo.com. Reconciliations of our forward-lookingnon-GAAP measures to the closest corresponding GAAP measure are not available without reasonable efforts due to the high variability, complexity and low visibility with respect to the charges excluded from these non-GAAP measures, which could have a potentially significant impact on our future U.S. GAAP results.

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Strategy & Progress on 2022 Priorities

Megan Clarken, Chief Executive Officer

Criteo Is Back	$180 billion
	TAM by 2024*

$2.8 billion

annual activated media

spend**

~$40 billion

commerce outcomes

for customers

$1+ trillion

ecommerce sales across

customer base

~22,000

marketer clients

~725 million

Daily Active Users (DAUs)

~60%

of web DAUs addressable through directly-integrated publishers

4 * Source: McKinsey; includes +$80 billion from fast growing online trade marketing

• Activated media spend is defined as the sum of our Marketing Solutions revenue and the media spend activated on behalf of our Retail Media clients

Commerce

Media

Platform

1P Media Network	Large scale	Unified	Best-in-Class	Retail Media	Global Footprint
Commerce data	Tech Platform	AI Engine	Powerhouse
~725M DAUs globally	~100 markets
~4B product SKUs	Demand &	~750 R&D & Product	~50% of top-25
~22K marketers
	Supply sides	engineers	U.S. & EU retailers
Thousands of publishers
		16 years of AI	~1,500 brands
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