Crocs, Inc. Introducing A New Bio-Based Croslite™ Material into Its Iconic Product Lines
September 14, 2021 at 08:26 am EDT
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Crocs, Inc. has begun introducing a new bio-based Croslite™ material into its iconic product lines. At 3.94 kg CO2 eq. per pair of Classic Clogs, Crocs™ shoes already have a low carbon footprint today. As part of its broader sustainability efforts, the company is targeting a 50% reduction in its carbon footprint per pair of Crocs™ shoes by 2030* as part of its overall commitment to becoming a net zero brand. What sets Crocs apart is that with the introduction of this new bio-based Croslite™, the brand is uniquely positioned to create lower carbon footprint footwear by modifying its existing iconic product as opposed to creating a new and separate sustainable line. The result is a shoe that looks, feels and functions exactly like the Crocs consumers know and love, but with less emissions.
Crocs, Inc. is engaged in the design, development, worldwide marketing, distribution, and sale of casual lifestyle footwear and accessories for women, men, and children. The Companyâs segments include Crocs Brand and the HEYDUDE Brand. The Companyâs Crocs Brand collection contains Croslite material, a molded footwear technology, delivering extraordinary comfort with each step. Its Croslite materials are formulated to create soft, comfortable, lightweight, non-marking, and odor-resistant footwear. The HEYDUDE Brand offers shoes with a versatile silhouette. It sells its products in more than 80 countries, through two distribution channels: wholesale and direct-to-consumer. Its wholesale channel includes domestic and international multi-brand retailers, mono-branded partner stores, e-tailers, and distributors; its direct-to-consumer channel includes Company-operated retail stores, Company-operated e-commerce sites, and third-party marketplaces.
CROCS, INC. 
