The following discussion and analysis should be read together with other information, includingCronos Group's condensed consolidated interim financial statements and the related notes to those statements, included in Part I, Item 1 of this Quarterly Report on Form 10-Q for the quarterly period endedJune 30, 2022 (this "Quarterly Report"), consolidated financial statements appearing in the Company's Annual Report on Form 10-K for the year endedDecember 31, 2021 (the "Annual Report"), Part I, Item 1A, Risk Factors, of the Annual Report and Part II, Item 1A, Risk Factors, of this Quarterly Report.
Forward-Looking Statements
This Quarterly Report, the documents incorporated into this Quarterly Report by reference, other reports we file with, or furnish to, theU.S. Securities and Exchange Commission ("SEC") and other regulatory agencies, and statements by our directors, officers, other employees and other persons authorized to speak on our behalf contain information that may constitute forward-looking information and forward-looking statements within the meaning of applicable securities laws (collectively, "Forward-Looking Statements"), which are based upon our current internal expectations, estimates, projections, assumptions and beliefs. All information that is not clearly historical in nature may constitute Forward-Looking Statements. In some cases, Forward-Looking Statements can be identified by the use of forward-looking terminology, such as "expect", "likely", "may", "will", "should", "intend", "anticipate", "potential", "proposed", "estimate" and other similar words, expressions and phrases, including negative and grammatical variations thereof, or statements that certain events or conditions "may" or "will" happen, or by discussion of strategy. Forward-Looking Statements include estimates, plans, expectations, opinions, forecasts, projections, targets, guidance or other statements that are not statements of historical fact.
Forward-Looking Statements include, but are not limited to, statements with respect to:
•the impact of the ongoing military conflict between
•the uncertainties associated with the COVID-19 pandemic, including our ability, and the abilities of our joint ventures and our suppliers and distributors, to effectively deal with the restrictions, limitations and health issues presented by the COVID-19 pandemic, the ability to continue our production, distribution and sale of our products, and demand for and the use of our products by consumers; •laws and regulations and any amendments thereto applicable to our business and the impact thereof, including uncertainty regarding the application ofUnited States ("U.S.") state and federal law toU.S. hemp (including CBD and otherU.S. hemp-derived cannabinoids) products and the scope of any regulations by theU.S. Food and Drug Administration (the "FDA"), theU.S. Drug Enforcement Administration (the "DEA"), theU.S. Federal Trade Commission (the "FTC"), theU.S. Patent and Trademark Office (the "PTO") and any state equivalent regulatory agencies overU.S. hemp (including CBD and otherU.S. hemp-derived cannabinoids) products; •the laws and regulations and any amendments thereto relating to theU.S. hemp industry in theU.S. , including the promulgation of regulations for theU.S. hemp industry by theU.S. Department of Agriculture (the "USDA") and relevant state regulatory authorities; •expectations related to our announced realignment (the "Realignment") and any progress, challenges and effects related thereto as well as changes in strategy, metrics, investments, reporting structure, costs, operating expenses, employee turnover and other changes with respect thereto; •the timing of our exit from our facility inStayner, Ontario (the "Stayner Facility") and the expected costs and benefits from the wind-down of theStayner Facility; •our ability to effectively wind-down the Stayner Facility in an organized fashion and acquire raw materials from other suppliers, includingCronos Growing Company Inc. ("Cronos GrowCo") and the costs and timing associated therewith;
•the grant, renewal and impact of any license or supplemental license to conduct activities with cannabis or any amendments thereof;
•our international activities and joint venture interests, including required regulatory approvals and licensing, anticipated costs and timing, and expected impact;
•our ability to successfully create and launch brands and further create, launch
and scale
•the benefits, viability, safety, efficacy, dosing and social acceptance of cannabis, including CBD and other cannabinoids;
•expectations regarding the implementation and effectiveness of key personnel changes;
•the anticipated benefits and impact of Altria Group Inc.'s investment in the Company (the "Altria Investment "), pursuant to a subscription agreement datedDecember 7, 2018 ; •the potential exercise of one warrant of the Company included as part of theAltria Investment (the "Altria Warrant"), pre-emptive rights and/or top-up rights in connection with theAltria Investment , including proceeds to us that may result therefrom; 27 -------------------------------------------------------------------------------- Table of
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•expectations regarding the use of proceeds of equity financings, including the
proceeds from the
•the legalization of the use of cannabis for medical or adult-use in
jurisdictions outside of
•expectations regarding the potential success of, and the costs and benefits associated with, our joint ventures, strategic alliances and equity investments, including the strategic partnership (the "Ginkgo Strategic Partnership ") with Ginkgo Bioworks Holdings, Inc. ("Ginkgo");
•our ability to execute on our strategy and the anticipated benefits of such strategy;
•expectations of the amount or frequency of impairment losses, including as a result of the write-down of intangible assets, including goodwill;
•the ongoing impact of the legalization of additional cannabis product types and forms for adult-use inCanada , including federal, provincial, territorial and municipal regulations pertaining thereto, the related timing and impact thereof and our intentions to participate in such markets;
•the future performance of our business and operations;
•our competitive advantages and business strategies;
•the competitive conditions of the industry;
•the expected growth in the number of customers using our products;
•our ability or plans to identify, develop, commercialize or expand our technology and research and development ("R&D") initiatives in cannabinoids, or the success thereof;
•expectations regarding acquisitions and dispositions and the anticipated benefits therefrom;
•uncertainties as to our ability to exercise our option (the "PharmaCann Option") inPharmaCann Inc. ("PharmaCann"), in the near term or the future, in full or in part, including the uncertainties as to the status and future development of federal legalization of cannabis in theU.S. and our ability to realize the anticipated benefits of the transaction withPharmaCann ;
•expectations regarding revenues, expenses and anticipated cash needs;
•expectations regarding cash flow, liquidity and sources of funding;
•expectations regarding capital expenditures;
•expectations regarding our future production and manufacturing strategy and operations, the costs and timing associated therewith and the receipt of applicable production and sale licenses;
•expectations regarding our growing, production and supply chain capacities;
•expectations regarding the resolution of litigation and other legal and regulatory proceedings, reviews and investigations;
•expectations with respect to future production costs;
•expectations with respect to future sales and distribution channels and networks;
•the expected methods to be used to distribute and sell our products;
•the anticipated future gross margins of our operations;
•accounting standards and estimates;
•our ability to timely and effectively remediate any material weaknesses in our internal control over financial reporting; and
•expectations regarding the costs and benefits associated with our contracts and agreements with third parties, including under our third party supply and manufacturing agreements.
Certain of the Forward-Looking Statements contained herein concerning the industries in which we conduct our business are based on estimates prepared by us using data from publicly available governmental sources, market research, industry analysis and on assumptions based on data and knowledge of these industries, which we believe to be reasonable. However, although generally indicative of relative market positions, market shares and performance characteristics, such data is inherently imprecise. The industries in which we conduct our business involve risks and uncertainties that are subject to change based on various factors, which are described further below. 28 -------------------------------------------------------------------------------- Table of
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The Forward-Looking Statements contained herein are based upon certain material assumptions that were applied in drawing a conclusion or making a forecast or projection, including: (i) our ability to efficiently and effectively exit the Stayner Facility, receive the benefits of the Stayner Facility wind down and acquire raw materials on a timely and cost-effective basis from third parties, including Cronos GrowCo; (ii) our ability, and the abilities of our joint ventures and our suppliers and distributors, to effectively deal with the restrictions, limitations and health issues presented by the COVID-19 pandemic and the ability to continue our production, distribution and sale of our products and customer demand for and use of our products; (iii) management's perceptions of historical trends, current conditions and expected future developments; (iv) our ability to generate cash flow from operations; (v) general economic, financial market, regulatory and political conditions in which we operate; (vi) the production and manufacturing capabilities and output from our facilities and our joint ventures, strategic alliances and equity investments; (vii) consumer interest in our products; (viii) competition; (ix) anticipated and unanticipated costs; (x) government regulation of our activities and products including, but not limited to, the areas of taxation and environmental protection; (xi) the timely receipt of any required regulatory authorizations, approvals, consents, permits and/or licenses; (xii) our ability to obtain qualified staff, equipment and services in a timely and cost-efficient manner; (xiii) our ability to conduct operations in a safe, efficient and effective manner; (xiv) our ability to realize anticipated benefits, synergies or generate revenue, profits or value from our recent acquisitions into our existing operations; (xv) our ability to realize the expected cost-savings, efficiencies and other benefits of our Realignment and employee turnover related thereto; (xvi) our ability to complete planned dispositions, and, if completed, obtain our anticipated sales price; (xvii) our ability to exercise the PharmaCann Option and realize the anticipated benefits of the transaction withPharmaCann ; and (xviii) other considerations that management believes to be appropriate in the circumstances. While our management considers these assumptions to be reasonable based on information currently available to management, there is no assurance that such expectations will prove to be correct. By their nature, Forward-Looking Statements are subject to inherent risks and uncertainties that may be general or specific and which give rise to the possibility that expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that assumptions may not be correct and that objectives, strategic goals and priorities will not be achieved. A variety of factors, including known and unknown risks, many of which are beyond our control, could cause actual results to differ materially from the Forward-Looking Statements in this Quarterly Report and other reports we file with, or furnish to, theSEC and other regulatory agencies and made by our directors, officers, other employees and other persons authorized to speak on our behalf. Such factors include, without limitation, that we may not be able to exit the Stayner Facility in an organized fashion or achieve the anticipated benefits of the exit or be able to access raw materials on a timely and cost-effective basis from third parties, including Cronos GrowCo; the risk that the COVID-19 pandemic and the military conflict betweenRussia andUkraine may disrupt our operations and those of our suppliers and distribution channels and negatively impact the demand for and use of our products; the risk that cost savings and any other synergies from theAltria Investment may not be fully realized or may take longer to realize than expected; the risk that we will not complete planned dispositions, or, if completed, obtain our anticipated sales price; the implementation and effectiveness of key personnel changes; the risks that our Realignment, the closure of the Stayner Facility and our further leveraging of our strategic partnerships will not result in the expected cost-savings, efficiencies and other benefits or will result in greater than anticipated turnover in personnel; future levels of revenues; consumer demand for cannabis andU.S. hemp products; our ability to manage disruptions in credit markets or changes to our credit ratings; future levels of capital, environmental or maintenance expenditures, general and administrative and other expenses; the success or timing of completion of ongoing or anticipated capital or maintenance projects; business strategies, growth opportunities and expected investment; the adequacy of our capital resources and liquidity, including but not limited to, availability of sufficient cash flow to execute our business plan (either within the expected timeframe or at all); the potential effects of judicial, regulatory or other proceedings, or threatened litigation or proceedings, on our business, financial condition, results of operations and cash flows; volatility in and/or degradation of general economic, market, industry or business conditions; compliance with applicable environmental, economic, health and safety, energy and other policies and regulations and in particular health concerns with respect to vaping and the use of cannabis andU.S. hemp products in vaping devices; the anticipated effects of actions of third parties such as competitors, activist investors or federal (includingU.S. federal), state, provincial, territorial or local regulatory authorities or self-regulatory organizations; changes in regulatory requirements in relation to our business and products; legal or regulatory obstacles that could prevent us from being able to exercise the PharmaCann Option and thereby realizing the anticipated benefits of the transaction withPharmaCann ; dilution of our fully-diluted ownership ofPharmaCann and the loss of our rights as a result of that dilution; our remediation of material weaknesses in our internal control over financial reporting and the improvement of our control environment and our systems, processes and procedures; and the factors discussed under Part I, Item 1A "Risk Factors" of the Annual Report. Readers are cautioned to consider these and other factors, uncertainties and potential events carefully and not to put undue reliance on Forward-Looking Statements. Forward-Looking Statements are provided for the purposes of assisting the reader in understanding our financial performance, financial position and cash flows as of and for periods ended on certain dates and to present information about management's current expectations and plans relating to the future, and the reader is cautioned not to place undue reliance on these Forward-Looking Statements because of their inherent uncertainty and to appreciate the limited purposes for which they are being used by management. While we believe that the assumptions and expectations reflected in the Forward-Looking Statements are reasonable based on information currently available to management, there is no assurance that such assumptions and expectations will prove to have been correct. Forward-Looking Statements are made as of the date they are made and are based on the beliefs, estimates, expectations and opinions of management on that date. We undertake no obligation to update or revise any Forward-Looking Statements, whether as a result of new information, estimates or opinions, future events or results or otherwise or to explain any material difference between subsequent actual events and such Forward-Looking Statements. The Forward-Looking Statements contained in this Quarterly Report 29 -------------------------------------------------------------------------------- Table of
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and other reports we file with, or furnish to, theSEC and other regulatory agencies and made by our directors, officers, other employees and other persons authorized to speak on our behalf are expressly qualified in their entirety by these cautionary statements.
Foreign currency exchange rates
All currency amounts in this Quarterly Report are stated inU.S. dollars, which is our reporting currency, unless otherwise noted. All references to "dollars" or "$" are toU.S. dollars. The assets and liabilities of our foreign operations are translated into dollars at the exchange rate in effect as ofJune 30, 2022 ,June 30, 2021 andDecember 31, 2021 . Transactions affecting the shareholders' equity (deficit) are translated at historical foreign exchange rates. The condensed consolidated statements of net income (loss) and comprehensive income (loss) and condensed consolidated statements of cash flows of our foreign operations are translated into dollars by applying the average foreign exchange rate in effect for the reporting period as reported on Bloomberg.
The exchange rates used to translate from Canadian dollars ("C$") to dollars is shown below:
(Exchange rates are shown as C$ per $) As of June 30, 2022 June 30, 2021 December 31, 2021 Quarter-to-date average rate 1.2765 1.2293 N/A Spot rate 1.2874 1.2395 1.2746 Year-to-date average rate 1.2715 1.2481 1.2541 Business OverviewCronos Group is an innovative global cannabinoid company committed to building disruptive intellectual property by advancing cannabis research, technology and product development and are seeking to build an iconic brand portfolio.Cronos Group's diverse international brand portfolio includes Spinach®, PEACE NATURALS®, Lord Jones®, Happy Dance® and PEACE+®.
Strategy
•growing a portfolio of iconic brands that responsibly elevate the consumer experience;
•developing a diversified global sales and distribution network;
•establishing an efficient global supply chain; and
•creating and monetizing disruptive intellectual property.
Business segments
We report through two segments: "United States" (the "
TheU.S. segment manufactures, markets and distributesU.S. hemp-derived supplements and cosmetic products through e-commerce, retail and hospitality partner channels inthe United States under the brands Lord Jones®, Happy Dance® and PEACE+®. The ROW segment is involved in the cultivation, manufacture, and marketing of cannabis and cannabis-derived products for the medical and adult-use markets. InCanada ,Cronos Group operates two wholly owned license holders under the Cannabis Act (Canada ) (the "Cannabis Act"),Peace Naturals Project Inc. ("Peace Naturals"), which has production facilities nearStayner, Ontario (the "Stayner Facility"), andThanos Holdings Ltd. , known as Cronos Fermentation ("Cronos Fermentation"), which has a production facility inWinnipeg, Manitoba . InIsrael , the Company operates under the IMC-GAP, IMC-GMP and IMC-GDP certifications required for the cultivation, production and marketing of dried flower, pre-rolls and cannabis oils in the Israeli medical market.Cronos Group has established three strategic joint ventures inCanada ,Israel andColombia . Additionally, as ofJune 30, 2022 ,Cronos Group held approximately 10% of the issued capital of Cronos Australia Limited ("Cronos Australia"), which is listed on theAustralian Securities Exchange under the trading symbol "CAU."Cronos Group currently exports cannabis products to two of the countries that permit the import of such products:Germany andIsrael . 30 --------------------------------------------------------------------------------
Table of Contents Recent Developments COVID-19 update InDecember 2019 , an outbreak of a novel strain of coronavirus, COVID-19, was identified inWuhan, China . Since then, COVID-19 has spread across the globe, including theU.S. ,Canada andIsrael , and other countries in whichCronos Group or its affiliates operate (includingAustralia andColombia ) and was recognized as a pandemic by theWorld Health Organization . The COVID-19 pandemic resulted in a sharp contraction in many areas of the global economy and increased volatility and uncertainty in the capital markets. In response to the pandemic, the governments of many countries, provinces, states, municipalities, and other geographic regions took preventative or protective actions, including closures of certain businesses, mandatory quarantines, limits on individuals' time outside of their homes, travel restrictions and social distancing or other preventative measures. Such measures were eased or lifted in varying degrees by different governments of various countries, states and municipalities since implementation in 2020, but the continued spread of COVID-19 and increased infection rates has caused, and may continue to cause, some jurisdictions to roll back reopening plans that had been underway and re-impose quarantines, border closures, closure of certain businesses and stay-at-home orders. The COVID-19 pandemic continues to impact the global economy and, specifically, theU.S. ,Canada ,Israel , and the other countries in whichCronos Group or its affiliates operate (includingAustralia andColombia ). We continue to closely monitor and respond, where possible, to the ongoing COVID-19 pandemic. As the global situation continues to change rapidly, ensuring the health and safety of our employees remains one of our top priorities. In theU.S. , numerous states have continued to remove their COVID-19 related restrictions. This has resulted in the re-opening of, and increased occupancy capacities in, retail outlets, including those that sell our products. Any reinstatement of restrictions on the operations of retail outlets could negatively impact our short-term results of operations in theU.S. Recently in theU.S. , there have been a number of supply chain challenges, such as container ships facing delays due to congestion in ports, impacting many industries, including the industries in which we operate. Although we have not yet seen a significant impact from supply chain disruptions, we continue to monitor our supply chain closely. InCanada , COVID-19 restrictions began gradually easing at the end ofJune 2021 as the vaccination rate increased. The lockdown measures taken in the first six months of 2021 to slow infection rates negatively impacted our short-term revenue growth inCanada in 2021. The increase in cases related to the Omicron variant of COVID-19 beginning inDecember 2021 caused the reinstatement of some restrictions on non-essential retail stores in some provinces, includingQuebec , in early 2022; however, those restrictions have eased in most other provinces. Each province is responsible for implementing re-opening plans and certain provinces, includingOntario , are progressing through phases of re-opening which may permit continued increases to the allowance of in-person shopping, typically in the form of percentage of store capacity. All provinces have some form of cannabis retail open to consumers, whether it be restricted in-person shopping, curb-side pickup or delivery. Most provinces have lifted the requirement that retail shoppers show proof of vaccination before entering retail stores. The potential for recurring retail restrictions is ongoing, which could negatively impact our results of operations. InIsrael , most COVID-19 restrictions have been removed as vaccination rates have increased. Occupancy limitations in retail outlets have been removed, including those that sell our products. We do not expect the remaining COVID-19 restrictions to have a material impact on our short-term revenue growth inIsrael . Collectively, the effects of the COVID-19 pandemic have adversely affected our results of operations and, if the effects continue unabated, could continue to do so as long as measures to combat the COVID-19 pandemic remain in effect or supply chains continue to be challenged. At this time, neither the duration nor scope of the disruption can be predicted; therefore, the ultimate impact to our business cannot be reasonably estimated, but such impact could materially adversely affect our business, financial condition and results of operations. Despite the impacts of the COVID-19 pandemic, we believe that our significant cash on hand and short-term investments will be adequate to meet liquidity and capital requirements for at least the next twelve months. 31 -------------------------------------------------------------------------------- Table of
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Strategic and Organizational Update
In the second quarter of 2022, following an evaluation of theU.S. business as part of the Company's Realignment, the Company began a phased exit of the wholesale beauty category to focus the portfolio on adult-use product formats within the direct-to-consumer channel. As a result, the Company reduced sales and marketing headcount in theU.S. to better align the business structure with the new strategy. Due to the restructuring of theU.S. business and other newly identified cost savings opportunities, the Company now expects to incur approximately$6.4 million in expenses in connection with the Realignment, an increase from the previously stated$5.8 million . In addition, the Company anticipates capital expenditures as a result of the Realignment of approximately$2.2 million to modernize information technology systems and build distribution capabilities. As ofJune 30, 2022 , related capital expenditures were$0.3 million . As the Company continues its transition through the second half of 2022, it anticipates that it will begin to incur the majority of the expected capital expenditures as part of the Realignment.
Brand and Product Portfolio
Subsequent to the second quarter, in July andAugust 2022 , the Company launched two rare cannabinoid products featuring cannabinol ("CBN") across select markets inCanada with intentions to expand acrossCanada over time. The first was a gummy featuring CBN under the Spinach FEELZ™ brand, Deep Dreamz Blueberry Pomegranate (2:1 THC|CBN), featuring 2 gummies per pack with 10mg tetrahydrocannabinol ("THC") and 5mg CBN per pack. The addition of a CBN-focused gummy further builds on our rare cannabinoid portfolio. Additionally, the Company complemented the CBN gummy launch with an offering in the vape category, the Spinach FEELZ™ Deep Dreamz Blackberry Kush (7:1 THC|CBN) 1-gram vape.
Intellectual property initiatives
InJune 2022 , Cronos announced the achievement of the final productivity target for tetrahydrocannabivarin ("THCV") under its strategic partnership (the "Ginkgo Strategic Partnership ") with Ginkgo Bioworks Holdings, Inc. (NYSE:DNA) ("Ginkgo"). THCV is hypothesized to reduce the appetite-enhancing property of THC. Appointments InAugust 2022 , the Company appointedArye Weigensberg as Senior Vice President, Head of Research & Development, after serving in an interim capacity sinceNovember 2021 . Prior to serving as interim Head of Research and Development,Mr. Weigensberg was the General Manager and Vice President of Research and Technology atCronos Research Labs . Before joining the Company,Mr. Weigensberg was the CEO ofAltria Israel Ltd (an Altria research and development hub). Since joining Cronos,Mr. Weigensberg has played a foundational role developing the scope of our rare cannabinoid work, while advancing our research capabilities to forge new strategies for differentiated cannabis products. 32 -------------------------------------------------------------------------------- Table of
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