FreeWheel announced partnerships with CUMULUS MEDIA and Triton Digital to bring Cumulus Podcast Network?s premium podcast inventory into the Strata media stewardship platform with metrics and measurement. This partnership provides the 1100+ agencies using Strata?s platform with the ability to automate the podcast buying process within their existing platform workflow, including receiving electronic proposals and sending electronic orders. Through this partnership, Strata users will be able to find and buy impression-based premium podcast inventory from CUMULUS Media that is validated by metrics including downloads, as measured by Triton Digital?s Podcast Metrics measurement service. This will mark the first time a podcast publisher has surfaced titles and lineups, which are curated groups of podcasts designed to reach specific desired demographics and psychographics, with metrics measured by industry leader Triton Digital, in a media buying platform. FreeWheel?s Strata Platform helps agencies and marketers automate their campaign planning, activation, optimization, and financial management across all media types, including podcasting. Podcasting is one of the fastest-growing advertising channels in the US. The recent ?Share of Ear? study from Edison Research shows that approximately 80 million Americans (nearly 30% of the U.S. 12+ population) are now listening to podcasts on a weekly basis. Cumulus Podcast Network, the fastest organically growing podcast network in the country, connects listeners with their passions through podcasts that are smart, entertaining and thought-provoking. Strata users will be able to access Cumulus Podcast Network?s premium podcast inventory in the Strata system beginning in the fourth quarter of 2021.