Strata Users Will Now Have Access to Premium CUMULUS MEDIA Podcast Inventory with Validated Metrics from Triton Digital
October 20, 2021 at 08:00 am EDT
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FreeWheel announced partnerships with CUMULUS MEDIA and Triton Digital to bring Cumulus Podcast Network?s premium podcast inventory into the Strata media stewardship platform with metrics and measurement. This partnership provides the 1100+ agencies using Strata?s platform with the ability to automate the podcast buying process within their existing platform workflow, including receiving electronic proposals and sending electronic orders. Through this partnership, Strata users will be able to find and buy impression-based premium podcast inventory from CUMULUS Media that is validated by metrics including downloads, as measured by Triton Digital?s Podcast Metrics measurement service. This will mark the first time a podcast publisher has surfaced titles and lineups, which are curated groups of podcasts designed to reach specific desired demographics and psychographics, with metrics measured by industry leader Triton Digital, in a media buying platform. FreeWheel?s Strata Platform helps agencies and marketers automate their campaign planning, activation, optimization, and financial management across all media types, including podcasting. Podcasting is one of the fastest-growing advertising channels in the US. The recent ?Share of Ear? study from Edison Research shows that approximately 80 million Americans (nearly 30% of the U.S. 12+ population) are now listening to podcasts on a weekly basis. Cumulus Podcast Network, the fastest organically growing podcast network in the country, connects listeners with their passions through podcasts that are smart, entertaining and thought-provoking. Strata users will be able to access Cumulus Podcast Network?s premium podcast inventory in the Strata system beginning in the fourth quarter of 2021.
Cumulus Media Inc. is an audio-first media company. The Company provides listeners with local programming through 404 owned-and-operated stations across 85 markets; delivers nationally syndicated sports, news, talk, and entertainment programming from iconic brands. Its iconic brands, including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other partners across more than 9,400 affiliated stations through Westwood One, the audio network in America. The Company provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, influencers, full-service audio solutions, industry-leading research and insights, and live event experiences.