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Cur Media Inc : SeeThruEquity Initiates Coverage on CÜR Media, Inc. (OTCQB: CURM) with a Price Target of $4.87

06/11/2015 | 09:02am EDT

NEW YORK, NY / ACCESSWIRE / June 11, 2015 / SeeThruEquity, a leading independent equity research and corporate access firm focused on smallcap and microcap public companies, today announced it has initiated coverage of CÜR Media, Inc. (OTCQB: CURM) with a 12-month price target of $4.87 per share.

The report is available here: CURM Initiation Report. SeeThruEquity is an approved equity research contributor on Thomson First Call, Capital IQ, FactSet, and Zack's. The report will be available on these platforms. The company also contributes its estimates to Thomson Estimates, the leading estimates platform on Wall Street.

"The US music market generates revenue of approximately $7 billion per year. In 2012, music downloads and physical distributions contributed almost $3 billion and streaming products contributed $1 billion respectively. The market is atransitioning from the sale of CDs and music downloads to streaming music of music access products. It's predicted that more than 70% of digital music revenues will be streaming and subscription by 2019. We are keen to track the execution and progress of CURM and are initiating coverage with a 12-month price target of $4.87 per share," stated Ajay Tandon, CEO of SeeThruEquity.

Additional highlights from the report are as follows:

Multi-platform Radio Streaming Service

CÜR Media's main business is the development and commercialization of CÜR Music which will provide a paid subscription internet radio service along with an on-demand component, offering listeners streaming music across all platforms. CÜR Music began as a free internet radio product, called Raditaz in 2012. Raditaz had a website platform, and iPhone and Android applications. CÜR Media took the Raditaz product offline in 2013 to focus resources on the development of CÜR Music.

CÜR Music is expected to be launched later in 2015. The company plans to distribute its music product through Apple's iTunes AppStore to iOS devices, Google's Google Play Store to Android devices and other internet distribution channels and platforms. Upon launch, an iPhone application, an Android application and a website will be available. CÜR Media is looking to gain a share of the $6.7 billion music industry by creating a more personal and social music streaming experience. Their business model is built for the CÜRrent trend in the music industry of "ownership to access" in regards to obtaining music.

Embedding Social Network Experience in Music Service

The CÜR Music product will provide a hybrid model that includes most features that current free, ad-supported internet radio products have, without interruptive advertising, and with a limited on-demand offering. In addition, CÜR Music will include a toolset that enables consumers to curate their playlists with photos, short personal videos, and other tools that stimulate users to share CÜR Music with others. Subscribers will be able to personalize their playlists, purchase music online and share songs with photos and videos.

Personalized Advertising Avoiding Music Stream Interruptions

As designed, CÜR Music also includes personalized advertising. It is aimed to eliminate music streaming interruption, as well as to target users' listening tastes. CÜR Music plans to advertise in the form of display advertisements, email and/or text messages.

About CÜR Media, Inc.

CÜR Media is an internet technology information provider focusing on paid subscription internet radio and music service. CÜR Media plans to release its main product CÜR Music later in 2015, offering internet radio and on demand music streaming, music sharing and various social features. The Company is headquartered in South Glastonbury, Connecticut.

For more information on the Company, its products and services, please visit www.curmusic.com.

About SeeThruEquity

SeeThruEquity is an equity research and corporate access firm focused on companies with less than $1 billion in market capitalization. The research is not paid for and is unbiased. SeeThruEquity does not conduct any investment banking or commission based business. SeeThruEquity is approved to contribute its research to Thomson One Analytics (First Call), Capital IQ, FactSet, Zacks, and distribute its research to its database of opt-in investors. We also contribute our estimates to Thomson Estimates, the leading estimates platform on Wall Street.

For more information visit www.seethruequity.com.


Ajay Tandon

SOURCE: SeeThruEquity

© Accesswire 2015
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