The following discussion should be read in conjunction with the Company's audited financial statements and notes thereto for the fiscal year endedDecember 31, 2020 . This Annual Report on Form 10-K, including the following sections, contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Throughout this Report, and particularly in this Item 7, the forward-looking statements are based upon the Company's current expectations, estimates and projections and that reflect the Company's beliefs and assumptions based upon information available to the Company at the date of this Report. In some cases, you can identify these statements by words such as "may," "might," "could," "will," "should," "expects," "plans," "anticipates," "likely," "believes," "estimates," "intends," "forecasts," "foresees," "predicts," "potential" or "continue," and other similar terms. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and assumptions that are difficult to predict. The Company's actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements. The forward-looking statements include, but are not limited to, statements relating to the Company's future financial performance, the ability to grow the Company's business, increase the Company's revenue, manage expenses, generate additional cash, achieve and maintain profitability, develop and commercialize existing and new products and applications, improve the performance of the Company's worldwide sales and distribution network, and to the outlook regarding long term prospects. The Company cautions you not to place undue reliance on these forward-looking statements, which reflect management's analysis only as of the date of this Annual Report on Form 10-K. The Company undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this Form 10-K. Some of the important factors that could cause the Company's results to differ materially from those in the Company's forward-looking statements, and a discussion of other risks and uncertainties, are discussed in Item 1A-Risk Factors. The Company encourages you to read that section carefully as well as other risks detailed from time to time in the Company's filings with theSEC . Introduction
The Management's Discussion and Analysis ("MD&A") is organized as follows:
? Executive Summary. This section provides a general description and history of
the Company's business, a brief discussion of the Company's product lines and
the opportunities, trends, challenges and risks the Company focuses on in the
operation of the Company's business.
? Critical Accounting Policies and Estimates. This section describes the key
accounting policies that are affected by critical accounting estimates.
? Recent Accounting Guidance. This section describes the issuance and effect of
new accounting pronouncements that are or may be applicable to us. ? Results of Operations. This section provides the Company's analysis and outlook for the significant line items on the Company's Consolidated Statements of Operations.
? Liquidity and Capital Resources. This section provides an analysis of the
Company's liquidity and cash flows, as well as a discussion of the Company's
commitments that existed as ofDecember 31, 2020 . Executive Summary Company Description The Company is a leading medical device company specializing in the research, development, manufacture, marketing and servicing of light and other energy-based aesthetics systems for practitioners worldwide. In addition to internal development of products, the Company distributes third party sourced products under the Company's own brand names. The Company offers easy-to-use products which enable practitioners to perform safe and effective aesthetic procedures, including treatment for body contouring, skin resurfacing and revitalization, tattoo removal, removal of benign pigmented lesions, vascular conditions, hair removal, toenail fungus and women's intimate health. The Company's platforms are designed to be easily upgraded to add additional applications and hand pieces, which provide flexibility for the Company's customers as they expand their practices. In addition to systems and upgrade revenue, the Company generates revenue from the sale of post warranty service contracts, providing services for products that are out of warranty, hand piece refills and other per procedure related revenue on select systems and distribution of third-party manufactured skincare products. The Company also expands its revenues from sales of third-party skincare products by utilizing its network and relationships with physicians and practitioners. The Company's ongoing research and development activities primarily focus on developing new products, as well as improving and enhancing the Company's portfolio of existing products. The Company also explores ways to expand the Company's product offerings through alternative arrangements with other companies, such as distribution arrangements. The Company introduced Juliet, a product for women's intimate health, inDecember 2017 , Secret RF, a fractional RF microneedling device for skin revitalization, inJanuary 2018 , enlighten SR inApril 2018 , truSculpt iD inJuly 2018 , excel V+ inFebruary 2019 truSculpt flex inJune 2019 , Secret PRO inJuly 2020 and excel V+III during the fourth quarter of 2020. The Company's corporate headquarters andU.S. operations are located inBrisbane, California , where the Company conducts manufacturing, warehousing, research and development, regulatory, sales and marketing, service, and administrative activities. The Company markets sells and services the Company's products through direct sales and service employees inNorth America (includingCanada ),Australia ,Austria ,Belgium ,France ,Germany ,Hong Kong ,Japan ,Spain ,Switzerland and theUnited Kingdom . Sales and Services outside of these direct markets are made through a worldwide distributor network in over 42 countries. 51
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Table of Contents Products and Services The Company derives revenue from the sale of Products and Services. Product revenue includes revenue from the sale of systems, hand pieces and upgrade of systems (collectively "Systems" revenue), replacement hand pieces, truSculpt iD cycle refills, and truSculpt flex cycle refills, as well as single use disposable tips applicable to Juliet and Secret RF ("Consumables" revenue), the sale of third party manufactured skincare products ("Skincare" revenue); and the leasing of equipment through a membership program . A system consists of a console that incorporates a universal graphic user interface, a laser and (or) other energy-based module, control system software and high voltage electronics, as well as one or more hand pieces. However, depending on the application, the laser or other energy-based module is sometimes contained in the hand piece such as with the Company's Pearl and Pearl Fractional applications instead of within the console. The Company offers customers the ability to select the system that best fits their practice at the time of purchase and then to cost-effectively add applications to their system as their practice grows. This provides customers the flexibility to upgrade their systems whenever they choose and provides the Company with a source of additional Systems revenue. The Company's primary system platforms include excel, enlighten, Juliet, Secret RF, truSculpt and xeo. Skincare revenue relates to the distribution of ZO's skincare products inJapan . The skincare products are purchased from a third-party manufacturer and sold to medical offices and licensed physicians. The Company acts as the principal in this arrangement, as the Company determines the price to charge customers for the skincare products and controls the products before they are transferred to the customer.
Service includes prepaid service contracts, enlighten installation, customer marketing support and labor on out-of-warranty products.
Significant Business Trends
The Company believes that the ability to grow revenue will be primarily impacted by the following:
? continuing to expand the Company's product offerings, both through internal
development and sourcing from other vendors;
? ongoing investment in the Company's global sales and marketing infrastructure;
? use of clinical results to support new aesthetic products and applications;
? enhanced luminary development and reference selling efforts (to develop a
location where Company's products can be displayed and used to assist in
selling efforts); ? customer demand for the Company's products; ? consumer demand for the application of the Company's products; ? marketing to physicians in the core dermatology and plastic surgeon specialties, as well as outside those specialties; and
? generating recurring revenue from the Company's growing installed base of
customers through the sale of system upgrades, services, hand piece refills,
truSculpt cycles, skincare products and replacement tips for Juliet and Secret
RF products.
For a detailed discussion of the significant business trends impacting the Company's business, please see the section titled "Results of Operations" below.
Critical accounting policies, significant judgments and use of estimates
The preparation of the Company's audited consolidated financial statements and related notes requires the Company to make judgments, estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. The Company has based its estimates on historical experience and on various other assumptions that the Company believes to be reasonable under the circumstances. The Company periodically reviews its estimates and makes adjustments when facts and circumstances dictate. To the extent that there are material differences between these estimates and actual results, its financial condition or results of operations will be affected. An accounting policy is considered to be critical if it requires an accounting estimate to be made based on assumptions about matters that are highly uncertain at the time the estimate is made, and if different estimates that reasonably could have been used, or changes in the accounting estimates that are reasonably likely to occur periodically, could materially impact the consolidated financial statements. The Company believes that its critical accounting policies reflect the more significant estimates and assumptions used in the preparation of its audited consolidated financial statements. The critical accounting policies, judgments and estimates should be read in conjunction with the Company's audited consolidated financial statements and the notes thereto and other disclosures included in this report.
For an analysis of the Company's Critical Accounting Policies and Estimates please refer to Note 1 "Summary of significant accounting policies" to the Company's audited consolidated financial statements included in Part II, Item 8 of this report.
The Company believes the following critical accounting policies, estimates and assumptions may have a material impact on reported financial condition and operating performance and may involve significant levels of judgment to account for highly uncertain matters or are susceptible to significant change: Revenue Recognition See "Part II, Item 8. Revenue Recognition, Note 1" to the consolidated financial statements for the year endedDecember 31, 2020 , included in this Annual Report on Form 10-K for additional information about the Company's revenue recognition policy, significant judgement and criteria for recognizing revenue. The Company enters into contracts with multiple performance obligations where customers purchase a combination of systems and services. Determining whether systems and services are considered distinct performance obligations that should be accounted for separately requires judgment. The Company determines the transaction price for a contract based on the consideration it expects to receive in exchange for the transferred goods or services. To the extent the transaction price includes variable consideration, such as expected price adjustments for returns, the Company applies judgment when estimating variable consideration and when estimating the extent to which the transaction price is subject to the constraint on variable consideration. The Company evaluates constraints based on its historical and projected experience with similar customer contracts. 52
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The Company allocates revenue to each performance obligation in proportion to the relative standalone selling prices and recognize revenue when control of the related goods or services is transferred for each performance obligation. The Company utilizes the observable standalone selling price when available, which represents the price charged for the performance obligation when sold separately. When standalone selling prices for systems or services are not directly observable, the Company determines the standalone selling prices using relevant information available and applies suitable estimation methods including, but not limited to, the cost plus a margin approach. The Company determines the standalone selling price ("SSP"), for systems based on directly observable sales in similar circumstances to similar customers. The SSPs for extended service contracts are based on observable prices when sold on a standalone basis. Under the Company's loyalty program, customers accumulate points based on their purchasing levels. Once a loyalty program member achieves a certain tier level, the member earns a reward such as the right to attend the Company's advanced training event for truSculpt, or a ticket for the Company's annual forum. A customer's account must be in good standing to receive the benefits of the rewards program. Rewards are earned on a quarterly basis and must be used in the following quarter. All unused rewards are forfeited. The fair value of the reward earned by loyalty program members is included in accrued liabilities and recorded as a reduction of net revenue at the time the reward is earned. Incremental costs of obtaining a contract, including sales commissions, are allocated to the distinct goods and services to which they relate based on the relative stand-alone selling prices. Incremental costs related to obligations delivered at inception are recognized at contract inception. Those related to obligations delivered over time are capitalized and amortized on a straight-line basis over the expected customer relationship period if the Company expects to recover those costs. The Company uses the portfolio method to recognize the amortization expense related to these capitalized costs related to initial contracts and such expense is recognized over a period associated with the revenue of the related portfolio, which is generally two to three years for the Company's product and service arrangements. Valuation ofGoodwill
Goodwill is initially valued based on the excess of the purchase price of a business combination over the fair value of acquired net assets recognized and represents the future economic benefits arising from other assets acquired that could not be individually identified and separately recognized.Goodwill is not amortized, but is tested for impairment annually, at the reporting unit level, in the fourth quarter and whenever events or circumstances indicate impairment may exist. An impairment charge is recorded for the amount, if any, by which the carrying amount of goodwill exceeds its implied fair value. See "Part II, Item 8. Financial Statements, Note 1" in the accompanying Notes to consolidated financial statements for more information.
Capitalized Cloud Computing Costs
The Company capitalizes costs incurred related to implementation costs incurred in a hosting arrangement that is a service contract to develop or obtain internal-use software in accordance with ASU No. 2018-15, "Intangibles (Topic 350): Customer's Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That Is a Service Contract," which aligns the requirements for capitalizing implementation costs incurred in a hosting arrangement that is a service contract with the requirements for capitalizing implementation costs incurred to develop or obtain internal-use software. The capitalized implementation costs are then amortized over the term of the hosting arrangement inclusive of expected contract renewals, which is generally three to five years. See "Part II, Item 8. Financial Statements, Note 1" in the accompanying Notes to consolidated financial statements for more information. The Company periodically assesses the capitalized implementation costs for impairment. If the Company determines that an impairment is necessary, the Company records an impairment loss. Leases Lessee The Company is a party to certain operating and finance leases for vehicles, office space and storages. The Company's material operating leases consist of office space, as well as storage facilities. The Company's leases generally have remaining terms of 1 to 10 years, some of which include options to renew the leases for up to 5 years. The Company determines if a contract contains a lease at inception. Right of Use Assets and lease liabilities are recognized at the lease commencement date. Operating lease liabilities represent the present value of lease payments not yet paid. Operating lease Right of Use assets represent the right to use an underlying asset and are based upon the operating lease liabilities adjusted for prepayments or accrued lease payments, initial direct costs, lease incentives, and impairment of operating lease assets. To determine the present value of lease payments not yet paid, the Company estimates the incremental secured borrowing rates corresponding to the maturities of the leases. The Company based the rate estimates on prevailing financial market conditions, credit analysis and management judgment. The Company recognizes expense for these leases on a straight-line basis over the lease term. Additionally, tenant incentives used to fund leasehold improvements are recognized when earned and reduce the Company's right-of-use asset related to the lease. These are amortized through the right-of-use asset as reductions of expense over the lease term. 53
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Table of Contents Lessor Beginning in 2020, the Company also enters into leasing transactions, in which the Company is the lessor, offered through the Company's membership program. All of the Company's leases for equipment rentals were initially accounted for as operating leases. The lease agreements are typically for three years; however, the customer has the right to terminate the lease after twelve months with no penalty. As such, the Company has determined that the expected term of the lease is twelve-months. Rental charges are a fixed monthly fee, paid at the beginning of each month, over the term of the lease. Along with the leased equipment, the membership program provides customers with a warranty service and a fixed amount of consumables per month for the term of the lease, which are classified as non-lease components. The Company has made an accounting policy election to account for qualifying lease components and associated non-lease components as a single component; accordingly, a lease component and an associated warranty service non-lease component are combined and accounted for as an operating lease. The consumables do not qualify for the practical expedient and are accounted for as a separate non-lease component. The initial direct costs related to the Company's operating leases for equipment rentals include the related commissions paid to employees upon the origination of a lease agreement. These costs are included in Other current assets and prepaid expenses on the consolidated balance sheets and are amortized over the lease term of twelve-months. During the fourth quarter endedDecember 31, 2020 , some of the membership program agreements were amended to grant the lessees an option to purchase the leased system from the Company, at any time during the period of 12 months from signing the amended agreement. For contracts signed under the amended membership agreement, the Company classified and accounted for the arrangement as sales-type leases, as the Company determined it is reasonably certain that the customer will exercise the purchase option.
At the commencement of the sales-type leases, the Company derecognized the underlying equipment and recognized a lease receivable if collectability criteria was met.
The Company adopted ASC Topic 842 onJanuary 1, 2019 , applying the modified retrospective method to all leases existing at the date of initial application. The comparative information has not been adjusted and continues to be reported under the accounting standards in effect for the prior period.
See "Part II, Item 8. Financial Statements, Notes 1 and 11" in the accompanying Notes to consolidated financial statements for more information.
Valuation of Inventories Inventories are stated at the lower of cost and net realizable value, cost being determined on a standard cost basis which approximates actual cost on a first-in, first-out basis. Net realizable value is the estimated selling prices in the ordinary course of the Company's business, less reasonably predictable costs of completion, disposal, and transportation. Standard costs are monitored and updated quarterly or as necessary, to reflect changes in raw material costs, labor to manufacture the product and overhead rates. The cost basis of the Company's inventory is reduced for any products that are considered excess or obsolete based upon assumptions about future demand and market conditions. The Company provides for excess and obsolete inventories when conditions indicate that the inventory cost is not recoverable due to physical deterioration, forecast usage, obsolescence, reductions in estimated future demand and reductions in selling prices. Inventory provisions are measured as the difference between the cost of inventory and net realizable value to establish a lower cost basis for the inventories. The Company balances the need to maintain strategic inventory levels with the risk of obsolescence due to changing technology, timing of new product introductions and customer demand levels. The Company includes demonstration units within inventories. Demonstration units are carried at cost and amortized over an estimated economic life of two years. Amortization expense related to demonstration units is recorded in Products cost of revenue or in the respective operating expense line based on which function and purpose for which the demonstration units are being used. Proceeds from the sale of demonstration units are recorded as revenue and all costs incurred to refurbish the systems prior to sale are charged to cost of revenue.
See "Part II, Item 8. Financial Statements, Note 1" in the accompanying Notes to consolidated financial statements for more information.
Stock-based Compensation Expense
The Company's equity incentive plans are broad-based, long-term programs intended to attract and retain talented employees and align stockholder and employee interests. The Company's equity incentive plans provide for the grant of incentive stock options, non-statutory stock options, RSAs, restricted stock units ("RSUs"), stock appreciation rights, performance stock units, performance shares, and other stock or cash awards. See "Part II, Item 8. Financial Statements, Note 6" in the accompanying Notes to consolidated financial statements for more information.
The Company accounts for stock-based compensation costs in accordance with the accounting standards for share-based compensation, which require that all share-based payments to employees and non-employees be recognized in the consolidated statements of operations based on their fair values.
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The Company uses the Black-Scholes option-pricing model using the single-option approach to determine the fair value of options granted. Option-pricing models require the input of highly subjective assumptions, particularly for the expected stock price volatility and the expected term of options. The risk-free interest rate is based on theU.S. Treasury yield for a duration similar to the expected term at the date of grant. The Company has never paid any cash dividends on its common stock and it has no intention to pay a dividend at this time; therefore, the Company assumes that no dividends will be paid over the expected terms of option awards. The Company determines the assumptions to be used in the valuation of option grants as of the date of grant. As such, the Company uses different assumptions during the year if it grants options at different dates.
The assumptions used in the Black-Scholes-option pricing model to determine the fair value of an award include the following:
Expected Term: The expected term represents the weighted-average period that the stock options are expected to be outstanding prior to being exercised. The Company determines expected term based on historical exercise patterns and its expectation of the time it will take for employees to exercise options still outstanding. Expected Volatility: For the underlying stock price volatility of the Company's stock, the Company estimates volatility solely based on the Company's historical volatility of its stock price. Forfeitures: The amount of stock-based compensation recognized during a period is based on the value of the portion of the awards that are ultimately expected to vest. Under ASC 718, the Company has made an accounting policy to estimate forfeitures at the time awards are granted and revises, if necessary, in subsequent periods if actual forfeitures differ from those estimates.
Risk-Free Interest Rate: The risk-free interest rate is based on the
The Company grants RSUs to the Company's directors, officers and management employees and non-employees. The fair value of RSUs is based on the stock price on the grant date using a single-award approach. The RSUs are subject to a service vesting condition and are recognized on a straight-line basis over the requisite service period. Shares are issued on the vesting dates, net of applicable tax withholding requirements to be paid by the Company on behalf of the recipient. As a result, the actual number of shares issued will be fewer than the actual number of RSUs outstanding. Furthermore, the Company records the obligation for withholding amounts to be paid by the Company as a reduction to additional paid-in capital. Performance stock units are granted to the Company's officers and management employees and non-employees. PSU's with operational measurement goals are measured at the market price of the Company's stock on the date of grant. The final number of shares of common stock issuable at the end of the performance measurement period, subject to the recipient's continued service through that date, is determined based on the expected degree of achievement of the performance goals. Stock-based compensation expense for PSUs is recognized based on the expected degree of achievement of the performance goals over the vesting period. On the vesting date of PSU awards, the Company issues fully paid up common stock, net of the minimum statutory tax withholding requirements to be paid by the Company and records the obligation for withholding amounts as a reduction to additional paid-in capital.
During 2020 and 2019, the Company's Board granted to executive officers, senior management and certain employees PSUs that vest subject to the recipients' continued service and to the achievement of certain operational goals for the Company's 2020 and 2019 fiscal year which consist of the achievement of revenue targets for consumable products, revenue targets for international revenue, and certain operational milestones related to product performance and business management. OnApril 1, 2020 , the Company issued RSUs to settle bonuses owed to management under the 2019 Management Bonus Program. In the past, the Company paid these bonuses with cash on hand. However, due to the economic conditions resulting from COVID-19, fully vested shares were issued in lieu of cash. The Company issued 209,981 shares related to this bonus payment to management and recognized$2.6 million in stock-based compensation expense during fiscal year 2020. The Company also recorded an equivalent reduction in bonus expense as a result of the settlement of the bonus in shares. For a significant majority of the Company's awards, share-based compensation expense is recognized on a straight-line basis over the requisite service period, which ranges from one to four years depending on the award. The Company recognizes share-based compensation expense for the portion of the equity award that is expected to vest over the requisite service period and develops an estimate of the number of share-based awards which will ultimately vest, primarily based on historical experience within separate groups of employees and expectations regarding achievement of PSU goals for PSU awards. The forfeiture rates used in 2020 ranged from 0% to 20.8%. The estimated forfeiture rate is reassessed periodically throughout the requisite service period. Such estimates are revised if they differ materially from actual forfeitures. For the award types discussed above, if the employee or non-employee terminates employment prior to being vested in an award, then the award is forfeited.
Modifications of the terms of outstanding awards may result in significant increases or decreases in share-based compensation. During the third quarter of 2020, the Company's Board modified RSUs awards granted to certain senior management that vest subject to the recipients' continued service.
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There were no significant modifications to the terms of outstanding options, and PSUs during 2020.
During the quarter endedMarch 31, 2020 , the Company's Board of Directors granted its executive officers, senior management, and certain employees 98,580 PSUs. The PSUs granted in the quarter endedMarch 31, 2020 vest subject to the recipients continued service and to the achievement of specific optional and regulatory milestones. OnAugust 2, 2020 , the Board awarded its new CFO,Rohan Seth , an option grant for 60,000 shares, which vests over 5 years, and a PSU award covering a target of 22,423 shares, which vests over 2.5 years and is subject to performance-based criteria relating to the achievement of certain goals with 40% based on achievement of Finance department goals and 60% based on the Company's achievement of financial performance. The maximum number of shares that may vest under the award is 150% of the target number of shares of Common Stock subject to the award.
See "Part II, Item 8. Financial Statements, Notes 1 and 6" in the accompanying Notes to consolidated financial statements for more information.
Income Taxes The provision for income taxes is determined using the asset and liability approach of accounting for income taxes. Under this approach, deferred taxes represent the estimated future tax effects of temporary differences between book and tax treatment of assets and liabilities and carryforwards to the extent they are realizable. The Company is subject to taxes on earnings in both theU.S. and various foreign jurisdictions. On a quarterly basis, the Company assesses the realizability of its deferred tax assets. For those jurisdictions where tax carryforwards are likely to expire unused or the projected operating results indicate that realization is not more likely than not, a valuation allowance is recorded to offset the deferred tax asset within that jurisdiction. In assessing the need for a valuation allowance, the Company considers future taxable income and ongoing prudent and feasible tax planning strategies. In the event that the Company determines that it would be able to realize its deferred tax assets in the future in excess of the net recorded amount, a reduction of the valuation allowance would increase income in the period such determination was made. Likewise, should the Company determine that it would not be able to realize all or part of its net deferred tax asset in the future, a reduction to the deferred tax asset would be charged to income in the period such determination was made. The Company's net taxable temporary differences and tax carryforwards are recorded using the enacted tax rates expected to apply to taxable income in the periods in which the deferred tax liability or asset is expected to be settled or realized. Should the expected applicable tax rates change in the future, an adjustment to the Company's deferred taxes would be credited or charged, as appropriate, to income in the period such determination was made. The Company's effective tax rates have differed from the statutory rate primarily due to changes in the valuation allowance, foreign operations, research and development tax credits, state taxes, and certain benefits realized related to stock option activity. The Company's current effective tax rate does not assumeU.S. taxes on undistributed profits of foreign subsidiaries. These earnings could become subject to incremental foreign withholding orU.S. state taxes, should they either be deemed or actually remitted to theU.S. The Company's future effective tax rates could be adversely affected by earnings being lower in countries where the Company has lower statutory rates and being higher in countries where the Company has higher statutory rates, or by changes in tax laws, accounting principles, interpretations thereof, net operating loss carryback, research, and development tax credits, and due to changes in the valuation allowance applied to itsU.S. deferred tax assets. In addition, the Company is subject to the examination of the Company's income tax returns by the Internal Revenue Service and other tax authorities. The Company regularly assesses the likelihood of adverse outcomes resulting from these examinations to determine the adequacy of the Company's provision for income taxes. Undistributed earnings of the Company's foreign subsidiaries as ofDecember 31, 2020 are considered to be indefinitely reinvested and, accordingly, no provision for income taxes has been provided thereon. Due to the Transition Tax and Global Intangible Low-Tax Income ("GILTI") regimes as enacted by the 2017 Tax Act, those foreign earnings will not be subject to federal income taxes when actually distributed in the form of a dividend or otherwise. The Company, however, could still be subject to state income taxes and withholding taxes payable to various foreign countries. The amounts of taxes which the Company could be subject to are not material to the accompanying financial statements. OnMarch 27, 2020 , theU.S. federal government enacted the Coronavirus Aid, Relief, and Economic Security Act ("CARES Act"). The CARES Act changed several of the existingU.S. corporate income tax laws by, among other things, increasing the amount of deductible interest, allowing companies to carry back certain Net Operating Losses ("NOLs") and increasing the amount of NOLs that corporations can use to offset income. Further, inDecember 2020 , the Consolidated Appropriations Act, 2021 was signed into law. It clarified that gross income does not include any amount that would otherwise arise from the forgiveness of a PPP loan. The CARES Act did not have a material impact on the Company's income tax provision, deferred tax assets and liabilities, and related taxes payable. 56
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The Company periodically assesses its exposures related to its global provision for income taxes and believe that it has appropriately accrued taxes for contingencies. Any reduction of these contingent liabilities or additional assessment would increase or decrease income, respectively, in the period such determination was made. The Company records a liability for uncertain tax positions that do not meet the more likely than not standard as prescribed by the authoritative guidance for income tax accounting. The Company records tax benefits for only those positions that it believes will more likely than not be sustained. For positions that the Company believes that it is more likely than not that it will prevail, the Company records a benefit considering the amounts and probabilities that could be realized upon ultimate settlement. If the Company judgment as to the likely resolution of the uncertainty changes, if the uncertainty is ultimately settled or if the statute of limitation related to the uncertainty expires, the effects of the change would be recognized in the period in which the change, resolution or expiration occurs. The Company has included in the Company's Consolidated Balance Sheet a long-term income tax liability for unrecognized tax benefits and accrued interest and penalties of$1,864 and$1,461 as ofDecember 31, 2020 andDecember 31, 2019 , respectively. See "Part II, Item 8. Financial Statements, Note 7. Income Taxes" in the accompanying Notes to consolidated financial statements for more information. Litigation The Company has been, and may in the future become, subject to a number of legal proceedings involving securities litigation, product liability, intellectual property, contractual disputes, trademark and copyright, and other matters. The Company records a liability and related charge to earnings in its consolidated financial statements for legal contingencies when the loss is considered probable and the amount can be reasonably estimated. The Company's assessment is reevaluated each accounting period and is based on all available information, including discussion with any outside legal counsel that represents us. If a reasonable estimate of a known or probable loss cannot be made, but a range of probable losses can be estimated, the low-end of the range of losses is recognized if no amount within the range is a better estimate than any other. If a loss is reasonably possible, but not probable and can be reasonably estimated, the estimated loss or range of loss is disclosed in the notes to the consolidated financial statements.
Off-Balance Sheet Arrangements
The Company does not participate in transactions that generate relationships with unconsolidated entities or financial partnerships, such as entities often referred to as structured finance, variable interest or special purpose entities, which would have been established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes. As ofDecember 31, 2020 , the Company was not involved in any unconsolidated transactions.
Recent Accounting Pronouncement
In addition to the impacts from new accounting pronouncements included above see Note 1 - "Summary of Significant Accounting Pronouncements" in the Notes to Consolidated Financial Statements in Part II, Item 8 of this Annual Report on Form 10-K. for a complete discussion of recent accounting pronouncements adopted and not adopted. Results of Operations The following table sets forth selected consolidated financial data expressed as a percentage of net revenue. Year Ended December 31, 2020 2019 2018 Net revenue 100 % 100 % 100 % Cost of revenue 49 % 46 % 51 % Gross profit 51 % 54 % 49 % Operating expenses: Sales and marketing 36 % 39 % 36 % Research and development 10 % 8 % 9 % General and administrative 20 % 13 % 13 % Total operating expenses 66 % 61 % 58 % Loss from operations (15 )% (7 )% (8 )% Interest and other expense, net (1 )% - % - % Loss before income taxes (16 )% (7 )% (8 )% Income tax provision - % - % 11 % Net loss (16 )% (7 )% (19 )% 57
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Table of Contents Net Revenue
The following table sets forth selected consolidated revenue by major geographic area and product category with changes thereof.
Year Ended December 31, (Dollars in thousands) 2020 % Change 2019 % Change 2018 Revenue mix by geography: United States$ 61,202 -42 %$ 106,243 4 %$ 101,862 International 86,481 15 % 75,469 24 % 60,858 Consolidated total revenue$ 147,683 -19 %$ 181,712 12 %$ 162,720 United States as a percentage of total revenue 41 % 58 % 63 % International as a percentage of total revenue 59 % 42 % 37 % Revenue mix by product category: Systems - North America$ 50,721 -48 %$ 96,718 3 %$ 93,977 - Rest of World 40,045 -8 % 43,760 13 % 38,618 Total Systems 90,765 -35 % 140,478 6 % 132,595 Consumables 9,287 -4 % 9,648 132 % 4,162 Skincare 25,061 194 % 8,512 47 % 5,778 Total Products 125,113 -21 % 158,638 11 % 142,535 Service 22,570 -2 % 23,074 14 % 20,185 Total Net revenue$ 147,683 -19 %$ 181,712 12 %$ 162,720 Total Net Revenue The Company's revenue decreased by$34.0 million , or 19%, for the year endedDecember 31, 2020 , compared to 2019, due to significant decline in sales in theNorth America market as a direct result of the COVID-19 pandemic. The decrease was partially offset by increase in sales of Skincare products. Revenue by Geography The Company'sU.S. revenue decreased by$45.0 million , or 42%, for the year endedDecember 31, 2020 , compared to the same period in 2019. The decrease was due primarily to the COVID-19 pandemic. In response to the pandemic, government authorities imposed mandatory business closures, shelter-in place and work-from-home orders and social distancing protocols during 2020 that significantly impacted the Company's business operation. The Company'sU.S. revenue increased$4.4 million , or 4%, for the year endedDecember 31, 2019 compared to 2018. The increase was due primarily to continued demand of the truSculpt portfolio, including the recently launched truSculpt flex, as well as the Company's excel V+ system. The Company's international revenue increased$11.0 million , or 15%, for the year endedDecember 31, 2020 , compared to the same period in 2019, driven primarily by an increase in skincare product sales inJapan as a result of increased marketing and promotional efforts, as well as changes in customers behavior due to the COVID-19 as some consumers opted to purchase skincare products rather than go to a doctor's office for treatment due to the COVID 19 pandemic, partially offset by decrease in the Company's distributor business due to the COVID-19 pandemic. The Company's international revenue increased$14.6 million , or 24%, for the year endedDecember 31, 2019 compared to 2018, driven primarily by increases in service revenue, systems, skincare products and consumables. Revenue by Product Type Systems Revenue Systems revenue inNorth America decreased by$46.0 million , or 48%, for the year endedDecember 31, 2020 , compared to the same period in 2019, due primarily to the COVID-19 pandemic that impacted system sales. The Rest of the World systems revenue decreased by$3.7 million , or 8%, compared to the same period in 2019. The decrease in Rest of the World revenue was primarily due to a decrease in the Company's distributor business in theMiddle East due to the COVID-19 pandemic. Systems revenue inNorth America increased$2.7 million , or 3%, for the year endedDecember 31, 2019 , compared to the same period in 2018, due primarily to the recently launched excel V+ and truSculpt flex systems. The Rest of the World systems revenue increased by$5.1 million , or 13%, compared to the same period in 2018. The increase in Rest of the World revenue was primarily a result of an increase in the Company's direct business inAsia Pacific andEurope , as well as an increase in the Company's distributor business in theMiddle East due to the Company's expansion to these markets and new products launches. 58
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Table of Contents Consumables Revenue Consumables revenue decreased$0.4 million , or 4%, for the year endedDecember 31, 2020 , compared to the same period in 2019. The decrease in consumables revenue was primarily due to decreased sales in installed base of truSculpt iD, Secret RF, and truSculpt flex, each of which have a consumable element, as well as the decline in usage of the consumables due to the COVID-19 pandemic. Consumables revenue increased$5.5 million , or 132%, for the year endedDecember 31, 2019 , compared to the same period in 2018. The increase in consumables revenue was due to the introduction of Secret RF and Juliet duringJanuary 2019 , and truSculpt iD inJuly 2019 , each of which have consumable elements. Skincare Revenue The Company's revenue from Skincare products inJapan increased$16.5 million , or 194%, for the year endedDecember 31, 2020 , compared to the same period in 2019. This increase was due primarily to increased marketing and promotional efforts, as well as changes in customers behavior due to the COVID-19 pandemic as some consumers opted to purchase skincare products rather than go to a doctor's office for treatment. The Company's revenue from Skincare products inJapan increased$2.7 million , or 47%, for the year endedDecember 31, 2019 , compared to the same period in 2018. This increase was due primarily to increased marketing and promotional activities, and a temporary increase in consumer demand due to changes in the Japanese consumption tax rate from 8% to 10% effectiveOctober 1, 2019 . Service Revenue The Company's Service revenue decreased$0.5 million , or 2%, for the year endedDecember 31, 2020 , compared to the same period in 2019. This decrease was due primarily to decreased sales of service contracts and support and maintenance services provided on a time and materials basis to the Company's network of international distributors due to the COVID-19 pandemic. The Company's Service revenue increased$2.9 million , or 14%, for the year endedDecember 31, 2019 , compared to the same period in 2018. This increase was due primarily to increased sales of service contracts, and support and maintenance services provided on a time and materials basis to the Company's network of international distributors. Gross Profit Year Ended December 31, (Dollars in thousands) 2020 % Change 2019 % Change 2018 Gross Profit$ 75,772 (23 )%$ 98,163 22 %$ 80,382 As a percentage of total revenue 51 % 54 % 49 %
The Company's cost of revenue consists primarily of material, personnel expenses, product warranty costs, and manufacturing overhead expenses.
Gross profit as a percentage of revenue for the year endedDecember 31, 2020 decreased from 54% to 51%, compared to same period in 2019. The decrease in gross profit as a percentage of revenue was primarily driven by a lower overhead absorption on lower revenue, the decline in the average sales price of systems due to the COVID-19 pandemic and reduction-in-force and furloughed costs implemented by the Company during the first nine months of 2020, partially offset by costs savings from the reduction-in-force and furlough and continuous investments in its international direct service support and operational improvement activities. Gross profit as a percentage of revenue for the year endedDecember 31, 2019 increased from 49% to 54%, compared to same period in 2018. The increase in gross profit as a percentage of revenue was largely driven by demand for the Company's new products with higher margins, as well as strong growth in consumables and skincare products. The year endedDecember 31, 2018 also included a$5 million product remediation charge when the Company recognized a liability for a product remediation plan related to of one of its legacy systems. The accrued expense consisted of the estimated cost of materials and labor to replace the component in all units that were under the Company's standard warranty or were covered under existing service contracts. Sales and Marketing Year Ended December 31, (Dollars in thousands) 2020 % Change 2019 % Change 2018 Sales and marketing$ 52,766 (26 )%$ 71,109 22 %$ 58,420 As a percentage of total revenue 36 % 39 % 36 % Sales and marketing expenses consist primarily of personnel expenses, expenses associated with customer-attended workshops and trade shows, post- marketing studies, advertising and training. The$18.3 million , or 26%, decrease in sales and marketing expenses for the year endedDecember 31, 2020 compared to the same period in 2019 was due primarily to:
?
result of lower sales, salary reduction, furloughs and reductions-in-force in
early 2020;
?
cancellation of trade shows and promotional events as a result of the COVID-19
pandemic;
?
restrictions due to the COVID-19 pandemic;
?
and ?$1.1 million decrease in consulting and outside professional fees. 59
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The$12.7 million , or 22%, increase in sales and marketing expenses for the year endedDecember 31, 2019 compared to the same period in 2018 was due primarily to: ?$6.4 million increase in labor costs due to increased headcount;
?
?$1.9 million increase in consulting and outside professional fees; ?$1.2 million increase in software user license fees and other expenses;
?
increased headcount; and ?$0.3 million of higher promotional and product demonstration expenses.
Research and Development ("R&D")
Year Ended December 31, (Dollars in thousands) 2020 % Change 2019 % Change 2018 Research and development$ 14,322 (5 )%$ 15,085 5 %$ 14,359 As a percentage of total revenue 10 % 8 % 9 % R&D expenses consist primarily of personnel expenses, clinical research, regulatory and material costs. R&D expenses decreased by$0.8 million , or 5%, for the year endedDecember 31, 2020 , compared to the same period in 2019. The decrease in expense for the year endedDecember 31, 2020 was due primarily to$0.6 million decrease in salaries and benefits due to cost cutting measures implemented in response to the COVID 19 pandemic,$0.5 million decrease in consulting services and$0.3 million decrease in travel and other costs, offset by a net increase in material and equipment costs used for research and development activities of$0.6 million . R&D expenses increased by 5% for the year endedDecember 31, 2019 , compared to the same period in 2018. The increase in expense of$0.7 million for the year endedDecember 31, 2019 was due primarily to an increase in stock-based compensation.
General and Administrative ("G&A")
Year Ended December 31, (Dollars in thousands) 2020 % Change 2019 % Change 2018 General and administrative$ 31,512 31 %$ 24,033 14 %$ 20,995 As a percentage of total revenue 21 % 13 % 13 % G&A expenses consist primarily of personnel expenses, legal, accounting, audit and tax consulting fees, as well as other general and administrative expenses. G&A expenses increased by$7.5 million , or 31%, for the year endedDecember 31, 2020 , compared to the same period in 2019. The increase in expenses was due primarily to$5.2 million increase in professional fees, consulting services and legal fees,$1.6 million increase in credit loss expense,$0.5 million increase in software user license expense and$0.8 million increase due to a write off of capitalized Enterprise Resource Planning cloud computing costs, partially offset by$0.4 million decrease in personnel related expenses, including stock-based compensation expense, and$0.2 million decrease in travel and other expense. G&A expenses increased 14% for the year endedDecember 31, 2019 , compared to the same period in 2018. The increase in expenses of$3.0 million was due primarily to$1.1 million of personnel related expenses, inclusive of a$1.3 million decrease in stock-based compensation,$0.9 million increase in professional fees, consulting services and legal fees related to the ongoing implementation efforts of a new Enterprise Resource Planning system and$ 0.6 million related to executive severance costs.
Interest and Other Expense, Net
Interest and other income, net, consists of the following:
Year Ended December 31, (Dollars in thousands) 2020 % Change 2019 % Change 2018 Total interest and other expense, net$ (579 ) 191 %$ (199 ) 62 %$ (123 ) As a percentage of total net revenue 0.0 % (0.1 )% (0.1 )% Interest and other expense, net increased$0.4 million , or 191%, for the year endedDecember 31, 2020 , compared to 2019. The increase was primarily due to an amortization of loan costs related to the revolving loan obtained fromSilicon Valley Bank during the year endedDecember 31, 2020 and a decrease in interest income from marketable investments.
Net interest and other income expense was marginally higher for the year ended
Income Tax Provision Year Ended December 31, (Dollars in thousands) 2020 $ Change 2019 $ Change 2018 Income loss before income taxes$ (23,407 ) $ (11,144 ) $ (12,263 ) $ 1,252 $ (13,515 ) Income tax provision 470 385 85 (17,170 ) 17,255 During the year endedDecember 31, 2020 , the Company incurred income tax expense in foreign jurisdictions as the Company applied a full valuation allowance against allU.S. federal and state deferred tax assets. During the year endedDecember 31, 2019 , the Company incurred income tax expense in foreign jurisdictions which was partially offset by an income tax benefit of$0.3 million related to the release of reserves for uncertain tax positions inGermany . 60
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Liquidity and Capital Resources
Sources and Uses of Cash The Company's principal source of liquidity is cash from maturity and sales of marketable investments and cash generated from the issuance of common stock through exercise of stock options and the Company's employee stock purchasing program. The Company actively manages its cash usage and investment of liquid cash to ensure the maintenance of sufficient funds to meet its daily needs. The majority of the Company's cash and investments are held inU.S. banks and its foreign subsidiaries maintain a limited amount of cash in their local banks to cover their short-term operating expenses. As ofDecember 31, 2020 andDecember 31, 2019 , the Company had$51.9 million and$36.4 million of working capital, respectively. Cash and cash equivalents plus marketable investments increased by$13.1 million to$47.0 million as ofDecember 31, 2020 , from$33.9 million as ofDecember 31, 2019 , primarily as a result of cash obtained from financing activities, including net proceeds from the Company's secondary offering of$26.5 million and proceeds from the PPP loan of$7.1 million , partially offset by a decrease in sales caused by the business disruptions due to the COVID-19 pandemic. The Company's$6.4 million cash inflow from investing activities is due primarily to the liquidation of marketable investments. As ofDecember 31, 2019 , andDecember 31, 2018 , the Company had$36.4 million and$39.6 million of working capital, respectively. Cash and cash equivalents plus marketable investments decreased by$1.7 million to$33.9 million as ofDecember 31, 2019 , from$35.6 million as ofDecember 31, 2018 , primarily as a result of increased inventory purchases related to the increasing demand of the Company's products, and an increase in investments in sales, service, and other management headcount to facilitate continued revenue expansion.
Cash, Cash Equivalents and Marketable Investments
The following table summarizes the Company's cash and cash equivalents and marketable investments (in thousands):
Year ended December 31, (Dollars in thousands) 2020 2019 Change Cash, cash equivalents and marketable securities: Cash and cash equivalents$ 47,047 $ 26,316 $ 20,731 Marketable investments - 7,605 (7,605 ) Total$ 47,047 $ 33,921 $ 13,126 Consolidated Cash Flow Data
In summary, the Company's cash flows were as follows:
Year ended December 31, (Dollars in thousands) 2020 2019 2018 Cash flows provided by (used in): Operating activities$ (16,934 ) $ (2,217 ) $ 308 Investing activities 6,389 1,067 10,773 Financing activities 31,276 1,414 787
Net increase in cash and cash equivalents
Cash Flows from Operating Activities
Net cash used in operating activities was
?
primarily of stock-based compensation expense of
amortization of capitalized contract costs,
credit losses and$1.4 million depreciation and amortization. ?$6.0 million cash used as a result of a decrease in accounts payable;
?
expenses; ?$3.0 million cash used as a result of a decrease in deferred revenue; ?$2.6 million cash used as a result of an increased accounts receivable; ?$2.1 million cash used due to increase other long-term assets; ?$0.8 million cash used as a result of a decrease in extended warranty liabilities; partially offset by
?
?
Net cash used in operating activities was
?
primarily of stock-based compensation expense of
amortization of capitalized contract costs and
amortization expenses; ?$5.9 million cash used due to an increase in inventories; ?$3.4 million cash used to increase long term assets; ?$2.5 million cash used as a result of increased accounts receivables;
?
?$1.4 million cash used for increased inventory purchases leading to an increase in accounts payable; ?$1.2 million cash used as a result of a decrease in extended warranty liabilities; partially offset by ?$7.2 million cash generated by an increase in accrued liabilities; and ?$1.7 million cash generated as a result of increased deferred revenue. 61
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Net cash provided by operating activities was
?
primarily of valuation allowance against certain
?
stock-based compensation expense of
accounts receivable credit losses and$3.0 million depreciation and amortization expenses;
?
to increased inventory related purchases; ?$3.2 million cash generated due to an increase in extended warranty liabilities; ?$1.3 million cash generated as a result of increased deferred revenue; ?$0.8 million cash generated as a result of a decrease in inventories;
?
partially offset by ?$3.8 million cash used to settle accrued liabilities; ?$2.8 million cash used to increase other long-term assets;
?
and ?$0.1 million cash used as a result of increased accounts receivables.
Cash Flows from Investing Activities
Net cash provided by investing activities was
?
partially offset by ?$26.1 million of cash used to purchase marketable investments; and ?$1.3 million of cash used to purchase property, equipment and software.
Net cash provided by investing activities was
?
investments; partially offset by ?$12.7 million of cash used to purchase marketable investments; and ?$1.0 million of cash used to purchase property, equipment and software.
Net cash provided by investing activities was
?
investments; partially offset by ?$10.9 million of cash used to purchase marketable investments; and ?$1.5 million of cash used to purchase property, equipment and software.
Cash Flows from Financing Activities
Net cash provided by financing activities was
?
public offering, net of issuance costs; ?$7.2 million proceeds from the PPP loan;
?
exercising their stock options and purchasing stock through the Employee Stock
Purchase Plan ("ESPP") program; partially offset by
?
equity awards; and ?$0.5 million of cash used to pay capital lease obligations.
Net cash provided by financing activities was
?
exercising their stock options and purchasing stock through the ESPP program;
partially offset by
?
equity awards; and ?$0.6 million of cash used to pay capital lease obligations.
Net cash provided by financing activities was
?
exercising their stock options and purchasing stock through the ESPP program;
offset by
?
equity awards; and ?$0.5 million of cash used to pay capital lease obligations.
Adequacy of Cash Resources to Meet Future Needs
The Company had cash and cash equivalents of$47.0 million as ofDecember 31, 2020 . For fiscal year 2020, the Company's principal source of liquidity is cash generated from proceeds received from itsApril 2020 offering, the PPP loan, maturity and sales of marketable investments and cash generated from the issuance of common stock through exercise of stock options and the Company's employee stock purchasing program. In addition, onMarch 9, 2021 , the Company issued and sold$125 million aggregate principal amount of 2.25% Convertible Senior Notes. The Company believes that the existing cash resources are sufficient to meet the Company's anticipated cash needs for working capital and capital expenditures for at least the next several years, but there can be no assurances. 62
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Table of Contents Loan and Security Agreement OnJuly 9, 2020 , the Company terminated its undrawn revolving line of credit with Wells Fargo and subsequently entered into a Loan and Security Agreement withSilicon Valley Bank for a four-year secured revolving loan facility ("SVB Revolving Line of Credit") in an aggregate principal amount of up to$30.0 million . The SVB Revolving Line of Credit matures onJuly 9, 2024 . As ofDecember 31, 2020 , there were no borrowings under the SVB Revolving Line of Credit. Covenants OnJuly 9, 2020 , the Company terminated its undrawn revolving line of credit with Wells Fargo and subsequently entered into a Loan and Security Agreement withSilicon Valley Bank . The agreement provides for a four-year secured revolving loan facility ("SVB Revolving Line of Credit") in an aggregate principal amount of up to$30.0 million . See "Part II, Item 8. Financial Statements, Note 12. Debt" in the accompanying Notes to consolidated financial statements for more information. The Loan and Security Agreement withSilicon Valley Bank contains customary affirmative covenants, such as financial statement reporting requirements and delivery of borrowing base certificates, as well as customary covenants that restrict the Company's ability to, among other things, incur additional indebtedness, sell certain assets, guarantee obligations of third parties, declare dividends, or make certain distributions, and undergo a merger or consolidation or certain other transactions. The Loan and Security Agreement also contains certain financial condition covenants, including maintaining a quarterly minimum revenue of$90.0 million , determined in accordance with GAAP on a trailing twelve-month basis. This quarterly minimum revenue requirement is subject to renegotiation at the beginning of each fiscal year. As ofDecember 31, 2020 , the Company had not drawn on the SVB Revolving Line of Credit and the Company is in compliance with all financial covenants of the SVB Revolving Line of Credit. Contractual Obligations The following are the Company's contractual obligations, consisting of future minimum lease commitments related to facility and vehicle leases as ofDecember 31, 2020 : Payments Due by Period ($'000's) Less Than More Than
Contractual Obligations Total 1 Year 1-3 Years
3-5 Years 5 Years Operating leases$ 21,448 $ 3,062 $ 6,319 $ 5,759 $ 6,308 Finance leases 635 374 261 - - Total leases$ 22,083 $ 3,436 $ 6,580 $ 5,759 $ 6,308 Purchase Commitments The Company maintains certain open inventory purchase commitments with its suppliers to ensure a smooth and continuous supply for key components. The Company's liability in these purchase commitments is generally restricted to an agreed-upon period. Such time periods can vary among different suppliers. The Company's open inventory purchase commitments were not material for the year endedDecember 31, 2020 . The Company believes it has adequate funds to fulfill any such commitments in the future using the sources discussed in this Item 7 - Management's Discussion & Analysis of Financial Condition and Results of Operations. Other In the normal course of business, the Company enters into agreements that contain a variety of representations, warranties, and indemnification obligations. For example, the Company has entered into indemnification agreements with each of the Company's directors and executive officers. The Company's exposure under the various indemnification obligations is unknown and not reasonably estimable as they involve future claims that may be made against us. As such, the Company has not accrued any amounts for such obligations. 63
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