CVS Health announced that Michelle Peluso will join the company as Chief Customer Officer effective January 25. In this newly created executive leadership role, Peluso will be responsible for transforming the consumer experience and accelerating CVS Health's digital strategy. Peluso will have direct oversight for CVS Health's marketing and brand strategy, digital transformation and the end-to-end consumer experience. Peluso brings 25 years of experience to CVS Health. In her most recent role, as Senior Vice President, Digital Sales and Chief Marketing Officer for IBM, she oversaw marketing and brand strategy and execution, digital sales, and the commercial business, with responsibility for over $5 billion in revenue globally. Peluso will become a member of the company's executive leadership team and report to Lynch.