DB Corp. Limited announced the appointment of Mr. Pathik Shah as the Chief Executive Officer for DB Digital, its digital products business. Backed by an extensive experience of close to a decade in building, operating and growing digital consumer products, Pathik will be responsible for driving the Digital Business at Dainik Bhaskar Group. Prior to joining Dainik Bhaskar Group, Pathik was associated with Hike Messenger for almost seven years. He was designated as the Vice President, Products and also led M&A functions. During his tenure at Hike, he led many of the key product & growth initiatives which helped Hike grow to over 100 million registered users in less than 4 years.