Dabur India : Réal ‘Dil Se Dua’ to Spread Health & Happiness among Marginalised Kids this Diwali

Real Greetings 'Cheer a Child' To Spread Health & Happiness Among Kids, This Diwali

Thursday, October 09, 2014

Campaign to support nutrition needs of underprivileged children

New Delhi, October 9th, 2014: India's most preferred packaged fruit juice brand Réal today joined hands with Prayas Juvenile Aid Centre Society to launch a mega social initiative - Cheer a Child- that seeks to spread health and happiness amongst the children from underprivileged sections of the society. Launched on the occasion of Diwali, this initiative is part of Dabur India Ltd's mission to touch the lives of thousands of under-privileged children across india and spread Health & Happiness this festive season.

As part of the campaign, Réal along with Prayas Juvenile Aid Centre Society will launch a signature campaign across major cities in North and West India, covering Delhi-NCR, Uttar Pradesh, Punjab and Maharashtra. 'A dedicated team from Réal will visit big markets across these states to garner support for the neglected, street and working children. We will be educating people about the nutrition needs of underprivileged kids and encourage them to sign on a pledge to support these kids. Against each signature, Dabur has committed to give one pack of Réal fruit beverage to a child in need. This initiative is not linked to any product purchase and all we need from the people is a signature or a wish as a mark of their support,' said Dabur India Ltd Marketing Head-Foods Mr. Sanjay Singal.

'Cheer a Child' campaign will give consumers across major cities in India a chance to bring festive cheer in the lives of these under-privileged kids. 'All one has do is to give a missed call on 07053123123. By placing this missed call, consumers will be confirming their participation for this movement. An automated call back would request the consumer to record their festive wish for these underprivileged Children. For every wish recorded also, Dabur has committed to give one pack of Réal fruit beverage to a child in need. The consumers will also get a chance to bring happiness on the faces of these underprivileged kids by spending a day of fun and frolic with them by logging in to www.realfruitpower.com/cheerachild,' said Mr. Singal.

In addition to the on-ground initiative, this campaign will also be promoted heavily on Social Media such as Facebook and Twitter. The brand will use these media to not just promote the campaign but also as a medium for collecting pledges from people.

Mr. Amod K Kanth, General Secretary of Prayas and former Chairman of Delhi Commission for Protection of Child Rights, said: 'I strongly believe that this initiative of Dabur India Limited is certainly going to touch millions of underprivileged children across India in touching their dreams and aspirations.' Prayas JAC Society and its more than 50,000 children across nine states/UTs of India wish to convey sincere thanks to 'Cheer a Child' Campaign of which Prayas feels elated to be the part of and which signifies to spread smiles of healthy happiness amongst underprivileged children.

On the occasion, Dabur also announced the launch of Réal Greetings, an exclusive range of special Diwali gift packs of Réal fruit beverages. The Real Greetings offerings are available in thirteen attractive pack options priced in the range of Rs 110 to Rs 415. These packs have been eloquently designed to communicate the goodness of fruits and the concept of 'Wishes of Good Health'.

'Traditionally, in the Indian culture, fruits have been considered as auspicious and are an integral part of all festivities and celebrations. This stems from the fact that fruits are considered a form of life and a sign of vitality. Réal Greetings Gift Packs, made of real fruits, encapsulates this and offers a range of packs giving the best combination of taste and nutrition. Réal through its Diwali Gift packs, endeavours to offer the consumers a means to gift Health and Happiness to their loved ones on this special occasion,' Mr. Singal said.

About Réal

Réal is an over 15-year-old brand and has a dominant share of the branded fruit juice market in India. Réal is the preferred choice of consumers when it comes to packaged fruit juices in India. A validation of this success is that Réal has been awarded 'India's Most Trusted Brand' status for 8 years in a row. Today, Réal has the largest range of 14 exciting fruit variants under Réal Fruit Power and another 11 offerings under Réal Activ helping it cater to an entire gamut of consumer segments and need states.

About Prayas Juvenile Aid Centre Society

Prayas was set-up in 1988 as a joint initiative of Delhi Police, Delhi School of Social Work and Shramik Vidyapeeth in response to the crisis-affected children in the slums of Jahangirpuri, Delhi started with 25 children and, today, it caters more than 50,000 children, youth & women. For the past 25 years, Prayas has been and continues to be involved in meaningful, development-driven initiatives that distinctly impact the quality of life of the weaker-sections of the society, in hundreds of slums/villages surrounding in the most backward and gender critical areas through 241 Thematic, Geographical and Situational Centres including 23 Homes/Shelters, coupled Helplines for Women & Children (1098) etc. across the country in 09 States/UTs directly serving about 50,000 marginalized children, youth and women. Prayas addresses multiple issues and runs programs relating to Street, Homeless, Working & Abused Children, Child Protection and Juvenile Justice, Education & Health of the deprived, Trafficking of Children and Women, Vocational and Life Skills, Empowerment of Women through Self-Help Groups and Income Generation Programmes, Promotion of Entrepreneurship, facilitating Credit through Bank Linkages and direct Micro Finance Operations. Prayas is served by 679 professionals and several hundred volunteers from India & abroad in Delhi, Bihar, Gujarat, Assam, Arunachal Pradesh, Haryana, Rajasthan, Jharkhand and the Tsunami devastated Andaman & Nicobar Islands.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- [phone], 3001000 extn 2101/2508 Fax: [phone] Email:[e-mail]