Dabur India : Red Paste Kick-Starts Campaign on Dental Care with Ayurvedic Remedies

To build Oral Hygiene awareness among school kids in Maharashtra

Aurangabad, January 12th, 2017: Dabur Red Paste, the leading natural toothpaste brand from the House of Dabur, today rolled out a mega social campaign 'Dental Brigade' in Aurangabad. The campaign is aimed at improving oral health in the country with a special focus to school children. Not only this, the campaign will also educate the school children on Ayurvedic remedies to ensure overall health and wellbeing.

Under this initiative, a team of doctors would be reaching out to over 75,000 school students from 250 schools in Seven districts of Maharashtra i.e AURANGABAD, AHMEDNAGAR, NANDED, DHULE, HINGOLI, AKOLA, and JALGAON to educate them on various aspects of Oral Care.

Talking about the initiative, Dabur India Ltd Consumer Activation Head Mr. Sunil Sharma said: 'Dabur is committed to its motto of being dedicated to the health & well being of every household. Oral hygiene is an important part of being fit & healthy. If you look after your body and your eating habits, it's also equally important to look after your basic oral and dental hygiene. However, brushing your teeth is generally seen as a mundane and routine activity. So, there's a need to educate consumers about oral-care and its impact on overall well being. With this initiative, Dabur has taken the onus of promoting oral hygiene among school kids in Maharashtra.'

Dabur, along with SODC (Society for Oral & Dental Care), will conduct dental hygiene session of an estimated over Eight Lakh school kids from more than 800 schools Pan India. The initiative aim to instill the importance of oral hygiene in school children

About Dabur's Oral Care Range:

Dabur India Ltd operates in the toothpaste market with highly differentiated product portfolio -- Dabur Red Paste, Babool and Meswak. Red Paste is an Ayurvedic offering validated by science for keeping dental problems away. Babool toothpaste has the known and proven ingredient Babul for the value seeking consumers, for strong teeth. Like Babool, Meswak has the unique ingredient of Meswak for complete oral care. With this portfolio, Dabur offers effective oral hygiene solutions for every Indian. The efficacy of our products is not only proven by technology but billions of Indians swear by it.

About Dabur India Ltd

Dabur India Ltd is one of India's leading FMCG Companies. Building on a legacy of quality and experience for over 130 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Real for fruit-based beverages and Fem for fairness bleaches & skin care.