By Ed Frankl
Daimler AG said Thursday it would bundle its German car- and van-rental businesses into a single entity.
The German luxury car maker said it would combine Mercedes-Benz Rent and Mercedes-Benz Van Rental to create an integrated rental specialist called Mercedes-Benz Automotive Mobility GmbH.
"By bundling our rental business, we are simplifying our processes and further expanding the rental and mobility offering," Stefan Sonntag, CEO of Mercedes-Benz Automotive Mobility said.
The move means Mercedes-Benz can optimize rental sales and attract new target customers with short- to medium-term mobility needs through new vehicle models, the Stuttgart-based company added.
Write to Ed Frankl at edward.frankl@dowjones.com
(END) Dow Jones Newswires
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