Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Settings
Settings
Dynamic quotes 
OFFON

DAKTRONICS, INC.

(DAKT)
  Report
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
SummaryMost relevantAll NewsOther languagesPress ReleasesOfficial PublicationsSector news

Daktronics : Town of Camillus partners with Park Outdoor to Install Daktronics Digital Billboard

04/22/2021 | 10:15am EDT
​Town of Camillus partners with Park Outdoor to Install Daktronics Digital Billboard

TOWN OF CAMILLUS, NY - April 22, 2021 - Camillus, New York, and media company Park Outdoor Advertising are coming together to create a landmark that combines the latest technology and traditionally crafted facade. The new digital billboard, manufactured by Daktronics, replaces a static billboard that was owned by the Town of Camillus.

Park Outdoor is not new to the digital scene, with more than 30 digitals in their inventory, but their approach to community partnerships sets them apart. The land the display rests on belongs to Camillus, and the billboard itself is owned and operated by Park Outdoor. Park is leasing the land and providing a way for the town to get messaging out to the community.

Dave Callahan is the 6th ward councilman, deputy supervisor and finance chairman for the Town of Camillus. He says they inherited the old static billboard from a mall. They tried to lease it to earn some income for the town of about 25,000 people, but collecting the rent was challenging.

'It was a blank board for a while,' Callahan says. 'We leased it on an annual basis, which is expensive for individual businesses. Park Outdoor approached us about the lease. They are a very professional outfit to work with, and their billboard will save us the hassle of collecting rent every month. Now we have a steady income, and a long-term relationship with Park Outdoor.'

'We were able to take a dormant municipal parcel and help turn it into an aesthetically pleasing digital sign that will help the town get messaging out to residents, as well as providing a dynamic advertising opportunity for local businesses,' says Steve Frank, regional leasing & development for Park Outdoor Advertising.

Finding the right place
The location of the billboard needed to be adjusted. There was an obstruction covering part of the old static sign, so Park Outdoor completed a survey to ensure readability.

'It will look even better than the original plan,' says Frank. 'Once the survey was complete, we decided on a little sliver of land by the roadway. It's right outside the Village of Camillus, which is an ideal, prime location.'

Building relationships
This was Park Outdoor's first project in the Town of Camillus, and both parties are very happy with the arrangement. As an added benefit, Park Outdoor also placed a welcome sign nearby.

Callahan says the Town of Camillus doesn't enter professional relationships lightly. 'We go into business relationships carefully,' he explains. 'We expect this to be a long-term partnership.'

About Park Outdoor Advertising

Park Outdoor Advertising is an OOH media company operating more than 1,500 billboards in upstate New York and northern Pennsylvania. The Park Outdoor Syracuse division has 74 bulletin faces covering Interstate and surface arteries. The Syracuse plant offers permanent locations and rotary programs in Onondaga County on 10'6' x 40', 14' x 48' static locations, two 11' x 40' digitals, a 14' x 48' digital complete with a first of its kind 'integrated facade' on a recently added 12' x 24' digital in the Town of Camillus. The locations are individually priced and extensions and overlays can be fabricated. All bulletins are illuminated from dusk to midnight. Park's Syracuse plant average DEC is 76,712 ranging from 25,000 to 112,000 per day. Five 30 sheets are also available in Syracuse.

The history of Park Outdoor is recounted in the book, Son's in the Shadow, written by CEO, Roy Park, Jr.

Disclaimer

Daktronics Inc. published this content on 22 April 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 22 April 2021 14:14:04 UTC.


© Publicnow 2021
All news about DAKTRONICS, INC.
05/06DAKTRONICS  : Will Manufacture, Install 45 HDR-Capable LED Displays at UBS Arena..
MT
05/06DAKTRONICS  : UBS Arena Selects Daktronics to Install 45 HDR Capable LED Display..
AQ
05/05DAKTRONICS  : Bryant University Welcoming New Daktronics Displays
PU
05/04DAKTRONICS  : High-Resolution Imagery Delivered for Joint Medical Operations Cen..
PU
04/22DAKTRONICS  : Town of Camillus partners with Park Outdoor to Install Daktronics ..
PU
04/21DAKTRONICS INC /SD/  : Temporary Suspension of Trading Under Registrant's Employ..
AQ
04/16DAKTRONICS  : LED Display System from Daktronics to Engage Fans at Nashville SC'..
AQ
04/14DAKTRONICS  : Digital Banners Highlight Messaging at Emaar's Marina Mall
AQ
04/13DAKTRONICS  : Digital Banners Highlight Messaging at Emaar's Marina Mall
PU
04/05DAKTRONICS  : New Daktronics Video Board to Enhance Live Event Experience at Col..
PU
More news
Financials (USD)
Sales 2021 494 M - -
Net income 2021 11,2 M - -
Net Debt 2021 - - -
P/E ratio 2021 25,0x
Yield 2021 -
Capitalization 292 M 292 M -
Capi. / Sales 2021 0,59x
Capi. / Sales 2022 0,54x
Nbr of Employees 2 533
Free-Float 79,7%
Chart DAKTRONICS, INC.
Duration : Period :
Daktronics, Inc. Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends DAKTRONICS, INC.
Short TermMid-TermLong Term
TrendsNeutralBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 1
Average target price 7,00 $
Last Close Price 6,49 $
Spread / Highest target 7,86%
Spread / Average Target 7,86%
Spread / Lowest Target 7,86%
EPS Revisions
Managers and Directors
NameTitle
Reece Allen Kurtenbach Chairman, President & Chief Executive Officer
Sheila Mae Anderson Chief Financial Officer & Treasurer
Rich E. Hinz Vice President-Information Technology
Brett D. Wendler Vice President-Engineering
Judd Guthmiller Vice President-International Operations
Sector and Competitors
1st jan.Capitalization (M$)
DAKTRONICS, INC.37.82%292
CORNING INCORPORATED26.86%38 881
SAMSUNG SDI CO., LTD.2.23%37 991
AU OPTRONICS CORP.101.07%8 729
INNOLUX CORPORATION89.72%8 655
LG DISPLAY CO., LTD.33.15%7 699