De'Longhi S p A : at Borsa Italiana Consumer Day 2021

Treviso, September 2, 2021

PRESS RELESASE

De' Longhi launches a new global

communication campaign with Brad Pitt,

the brand's new Ambassador.

The De' Longhi Group today launched, simultaneously on all markets, a global communication campaign starring Brad Pitt, two-time winner of the Oscar®. Brad Pitt was in fact chosen as Ambassador of the De' Longhi brand in espresso coffee machines for the households, a sector in which the Group is the world leader.

The CEO of the Group, Massimo Garavaglia, expresses great satisfaction:

"Our Group has experienced extraordinary growth in recent years and the segment of espresso coffee machines for the households has taken on a central role in this expansion, accounting for more than half of our turnover today.

We believe that Brad Pitt is the perfect ambassador to tell the world about the spirit of the De' Longhi brand: bold and international but at the same time sophisticated and elegant, sensitive to issues of sustainability and a lover of art and design.

The investment planned for this campaign is an integral part of the acceleration strategy on marketing and communication activities implemented in recent years and which foresees a further increase in 2021 compared to last year, as already announced in our industrial plan and guidance. already released ".

The campaign launch video, memorable for its cinematic quality and authenticity, bears the signature of Oscar®- winning director Damien Chazelle ("La La Land"), who used photography by Linus Sandgren and music by Justin Hurwitz (both Oscar® winners also for "La La Land"). The film tells a typical day in Brad's life that ends with the return home to enjoy his "perfect moment".

The video is accessible on YouTube at the following link: https://youtu.be/xFijeOXI6PM.

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OSCAR® is the registered trademark and service mark of Academy of Motion Picture Arts and Sciences.

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Treviso, September 2, 2021PRESS RELESASE

Contacts

for analysts, investors and the press:	for the media:
Investor Relations:	Media relations:
Fabrizio Micheli, Samuele Chiodetto	Mattia Rosati
T: [phone]	T: [phone]
e-mail:	e-mail:
[e-mail]	[e-mail]

on the web: www.delonghigroup.com

The De' Longhi Group is one of the leading players in the small domestic appliance business dedicated to the world of coffee, cooking and food preparation, air conditioning, heating and home care.

Listed since 2001 on the Italian Stock Exchange MTA, De' Longhi distributes its products, with the De' Longhi, Kenwood, Braun, Ariete, Nutribullet and Magic Bullet brands, in more than 120 markets around the world and has over 9,000 employees. In 2020 it reported revenues of € 2,3 billion, adjusted EBITDA of € 367 million and a net profit of € 200 million.

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