DGAP-News: DEAG Deutsche Entertainment Aktiengesellschaft / Key word(s): Investment 
DEAG Deutsche Entertainment Aktiengesellschaft: DEAG to strengthen its market position in the UK by acquiring UK Live 
Limited 
2021-06-15 / 10:01 
The issuer is solely responsible for the content of this announcement. 
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Corporate News 
 
DEAG to strengthen its market position in the UK by acquiring UK Live Limited 
Berlin, 15 June 2021 - DEAG Deutsche Entertainment Aktiengesellschaft ("DEAG") is accelerating its international 
expansion by acquiring 90% of the shares of the British promoter and event organiser UK Live Limited ("UK Live") in the 
UK via its subsidiary Kilimanjaro Holdings Ltd. Through this investment in UK Live, DEAG is successfully expanding its 
business activities in the UK, the company's most important secondary market. DEAG had already acquired a majority 
stake in the UK ticketing vendor Gigantic Holdings Ltd. in December 2019, after having already acquired the promoter 
The Flying Music Group in 2017 and Belladrum Festival in Scotland in 2018. Furthermore, Kilimanjaro acquired a stake in 
Collective Form Ltd. in early 2021. DEAG also strengthened its market position in the UK and Ireland in the fall of 
2020 by founding the joint venture Singular Artists in Ireland. The acquisition of UK Live as well as continued growth 
in the ticketing industry in the UK, especially through the cooperation with the platforms myticket.co.uk and 
Gigantic.com, creates perfect synergy for DEAG. 
UK Live has been established in the market as an event promoter for more than 10 years and is one of the largest 
independent promoters in the UK. In recent years, the company has organised concerts with well-known music stars such 
as Craig David, Kim Wilde, Rick Astley and the Kaiser Chiefs. UK Live is also active in the areas of artist booking, 
stage construction and event technology. The company operates exclusively in its home market in the UK and is an 
excellent complement to DEAG's portfolio with its partner network and broadly diversified portfolio, which includes the 
renowned music festival "Let's Rock" in 14 cities in the UK. The company founders and Managing Directors of UK Live, 
Nick Billinghurst and Matt Smith, will stay on board as shareholders and will continue to manage the company in the 
long term. 
"In view of the positive development with regard to the vaccination situation in our core markets, we expect to see our 
business activities increasingly return to normal in the coming months. We are already setting the course for a 
continuation of our successful business development and can further expand our strong market position in the UK with 
the acquisition of UK Live. UK Live has its own productions and independently covers the complete infrastructure from 
stage set-up to technology. By focusing on the domestic market, UK Live's business activities are hardly affected by 
the Brexit. The partnership with UK Live offers us potential, especially for our ticketing and live entertainment 
business. For example, we will offer tickets for UK Live events for sale exclusively through Gigantic.com," commented 
Detlef Kornett, member of the Executive Board of DEAG. 
"The acquisition of UK Live adds attractive events and concerts to our events portfolio," commented Stuart Galbraith, 
CEO of Kilimanjaro. "Nick Billinghurst and Matt Smith have many years of experience in the live entertainment industry 
and have shaped UK Live from its early days with "Let's Rock The Moor" with 1,000 visitors to a successful company with 
over a dozen festivals and countless concerts within only a few years. Today, the four series of events "Let's Rock, 
Penn Fest, Friday Night Live Norwich, and Sunday Sessions" alone attract over 200,000 visitors annually." 
Nick Billinghurst, Managing Director of UK Live, adds: "We are very excited about our future collaboration with DEAG 
and look forward to driving our growth journey together. With DEAG, we have a strong partner on our side, with whom we 
are ideally positioned for the post-corona era. Together we will soon be presenting our audience with top-class 
concerts and events again. I am sure that both sides will benefit from our merger in the long term." 
About DEAG 
DEAG Deutsche Entertainment AG (DEAG) is a leading entertainment service company and provider of live entertainment in 
Europe. DEAG is present with its Group companies in 13 locations in its core markets of Germany, the UK, Switzerland, 
Ireland and Denmark. As a live entertainment service provider with an integrated business model, DEAG has extensive 
expertise in the conception, organization, marketing and holding of events. 
Founded in Berlin in 1978, DEAG's core businesses today include Rock/Pop, Classics & Jazz, Family Entertainment, 
Arts+Exhibitions and Ticketing. Family Entertainment and Arts+Exhibitions in particular are of great importance to the 
further development of DEAG's own content. 
In 2019, more than 5 million tickets were sold for over 4,000 events - a continuously growing proportion of which were 
sold via the group's own e-commerce platforms "MyTicket" and "Gigantic.com" for its own and third-party content. 
With its strong partner network, DEAG is excellently positioned in the market as an internationally active Live 
Entertainment service company. 
Investor & Public Relations 
Axel Mühlhaus, edicto GmbH 
Eschersheimer Landstraße 42 
60322 Frankfurt am Main 
Phone: 0049 69 905505-52 
email: deag@edicto.de 
 
 
 
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2021-06-15 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. 
Archive at www.dgap.de 
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Language:     English 
Company:      DEAG Deutsche Entertainment Aktiengesellschaft 
              Potsdamer Straße 58 
              10785 Berlin 
              Germany 
Phone:        +49-30-810 75-0 
Fax:          +49-30-810 75-519 
E-mail:       deag@edicto.de 
Internet:     www.deag.de 
ISIN:         DE000A2NBF25, DE000A0Z23G6 
WKN:          A2NBF2, A0Z23G 
Listed:       Regulated Unofficial Market in Berlin, Dusseldorf, Frankfurt, Hamburg, Hanover, Stuttgart, Tradegate 
              Exchange 
EQS News ID:  1207834 
 
End of News   DGAP News Service 
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1207834 2021-06-15


 
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(END) Dow Jones Newswires

June 15, 2021 04:02 ET (08:02 GMT)