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NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

1. Name of the issuer

Debenhams plc

2. Notification relates to a transaction notified in accordance with DTR 3.1.4R(1)(a)

3. Name of person discharging managerial responsibilities/director

Michael Sharp

4. State whether notification relates to a personconnected with a person discharging managerial responsibilities/directornamed in 3 and identify the connected person

Michael Sharp

5. Indicate whether the notification is in respect of a holding of the personreferred to in 3 or 4 above or in respect of a non-beneficial interest

The notification relates to the holding of the person stated in 3 above.

6. Description of shares(including class), debentures or derivatives or financial instruments relating to shares

Ordinary shares of £0.0001 each

7. Name of registered shareholders(s) and, if more than one, the number of sharesheld by each of them

NIL

8.  State the nature of the transaction

Market Purchase.

9. Number of shares, debentures or financial instruments relating to sharesacquired

100,000  ordinary shares

10. Percentage of issued classacquired (treasury sharesof that classshould not be taken into account when calculating percentage)

0.0081%

11. Number of shares, debentures or financial instruments relating to sharesdisposed

n/a

12. Percentage of issued classdisposed (treasury sharesof that classshould not be taken into account when calculating percentage)

n/a

13. Price per shareor value of transaction

£0.977

14. Date and place of transaction

28 October 2013

15. Total holding following notification and total percentage holding following notification (any treasury sharesshould not be taken into account when calculating percentage)

Following this notification, Michael Sharp is interested in 6,460,067 shares which is 0.527%.

16. Date issuer informed of transaction

28 October 2013

If a person discharging managerial responsibilitieshas been granted options by the issuercomplete the following boxes

17 Date of grant

n/a

18. Period during which or date on which it can be exercised

n/a

19. Total amount paid (if any) for grant of the option

n/a

20. Description of sharesor debentures involved (classand number)

n/a

21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise

n/a

22. Total number of sharesor debentures over which options held following notification

n/a

23. Any additional information

None

24. Name of contact and telephone number for queries

Paul Eardley - Company Secretary - 020 3549 6000

25. Date of Notification

28 October 2013


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