Debenhams, the leading department store, has partnered with iconic British brand Harry Ramsden, to offer the world-famous Fish and Chips in up to 100 of its in-store restaurants across the UK.
Debenhams has launched the 'Proudly Serving Harry Ramsden' menu in stores throughout the country from Aberdeen to Plymouth. The menu includes favourites such as cod with chips, mushy peas & tartare sauce and scampi with chips, mushy peas & tartare sauce.
'Proudly Serving Harry Ramsden' is a new branded menu proposition for restaurant, pub and catering partners in the UK. It is the latest innovation from the brand, which earlier this year opened The Laughing Fish by Harry Ramsden with franchise partner Resorts World Genting Malaysia.
Debenhams has been developing its in-store dining to offer a variety of different customer experiences. It has introduced a number of new partnerships alongside its own in-house formats, the Kitchen and Loaf & Bloom, now in six stores. These include Caffe Concerto, which has launched an all-day dining offer under the Café de Pierre brand in six stores, and an innovative collaboration with workspace start-up Dispace to support flexible working in two stores.
James Low, CEO for Harry Ramsden, said:
'Our aim is to make Harry Ramsden's accessible to as many people as possible because it is a much-loved brand with many loyal fans both at home and overseas. We're always looking for new and innovative ways to expand and share our menu with existing and potential diners. Debenhams' in-store restaurants have a tremendous customer base and are an ideal partner for us, and we're delighted to be bringing our world famous fish and chips to their stores around the country, through our 'Proudly Serving Harry Ramsden' concept.'
Sam Shutt, Head of Food & Partnerships, commented:
'Harry Ramsden is famous as the 'best of British' Fish and Chips and this partnership adds to the great range of dining experiences we offer our customers. We serve 300,000 customers in our in-store restaurants every week, and now there are even more reasons to come to us. Our customers can take advantage of our free parking offer at weekends and bring the whole family to enjoy a high quality meal to round off their shopping trip.'
Notes to editors:
Debenhams is a leading international department store destination with a proud British heritage which trades out of 240 department store locations and is available online in more than 50 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions. Its UK stores offer more than 220 dining options.