By Michael Dabaie 



  Deere & Co. on Wednesday unveiled a new operating model to accelerate integration of smart technology innovation. 


  The maker of equipment used in agriculture, construction, forestry, and turf care said actions will focus on three areas: production systems, technology stack and lifecycle solutions. 


  Deere said the new production systems structure enables the company to drive an integrated product roadmap and related investments that span all aspects of a customer's jobs, Deere said. 


  The company said it will invest in technology, research and development for technology stack made up of hardware, embedded software, connectivity, data platforms, and applications. 


  Deere said it will also focus on enterprise integration of Deere's aftermarket and support capabilities to manage customer equipment, service, and technology needs across the full lifetime of products. 


  Deere said it will adopt a more disciplined approach to capital allocation by devoting research and investment dollars to the most promising and profitable opportunities. 


  Cory J. Reed was named to  the new role of president, worldwide agriculture & turf division for production & precision agriculture equipment and for the sales and marketing regions of the Americas and Australia. 


  Markwart von Pentz was named to the new role of president, worldwide agriculture & turf division for small ag & turf and for the sales and marketing regions of Europe, Commonwealth of Independent States, Asia and Africa. The unit is principally organized around production systems for dairy and livestock as well as high-value crops. 


  Jahmy J. Hindman was named to a new position as the chief technology officer and will oversee the Intelligent Solutions Group. 


  Write to Michael Dabaie at michael.dabaie@wsj.com