Accenture (NYSE: ACN) and Demandware, Inc. (NYSE: DWRE), have
collaborated on a new multichannel commerce solution to help Lacoste
rapidly establish its online presence in Greater China. The engagement
with the global fashion brand leverages Accenture's new solution, which
uses Demandware as the core digital commerce platform.
Under the terms of the agreement, Accenture has designed and built
Lacoste's online store and will continue to manage the operations of its
online business in China. This includes technology support, back office
services, integration with microsites, customer services, logistics
payment services and social media networks. Lacoste will retain
responsibility for all brand related activities, such as digital
marketing, eMerchandising, branding and media.
Accenture's Multichannel Commerce Solution for China enables retailers
and consumer products companies to rapidly launch and maintain an
effective online presence in Greater China. Through this end-to-end
solution, Accenture can create a customized online shop for companies
and provide them with the business functions required to manage and run
an online retailing platform. This allows the organization to focus on
building and expanding its brand. Accenture will use Accenture
Interactive to help deliver the services to Lacoste.
Accenture and Demandware are also releasing a version of the solution
for ASEAN and European Markets.
"China presents brands with an enormous opportunity but it is a unique
environment that requires a unique approach," said Eric Mestre, managing
director in Accenture's Consumer Goods & Services practice. "Brands must
overcome legal and cultural challenges that many will not have
encountered in other markets. The successful navigation of Chinese
social and regulatory hurdles, while still providing a quality
experience to Chinese consumers online, requires brands to adopt a
tailor-made approach as Lacoste is doing with Accenture and Demandware."
"With Demandware as the digital commerce platform for our solution with
Lacoste, we are able to provide Lacoste and other leading retailers with
complete control over the brand experience, as well as the speed,
innovation and scalability of its Software as a Service (SaaS) model,"
"We are excited to be making the iconic Lacoste brand available online
to Chinese consumers," said Sébastien Fayet, head of Digital at Lacoste.
"Accenture's solution offers Lacoste the ability to quickly reach
millions of Chinese consumers, and provide them with a quality and
secure online experience."
"Our newly forged relationship with Accenture further validates that our
cloud platform is the best alternative for large, rapidly growing
retailers looking to expand their digital commerce businesses globally.
By leveraging the power of Demandware Commerce, Accenture's clients can
rapidly and confidently execute their omni-channel digital commerce
strategies around the world. We very much look forward to working with
Accenture," said Tom Ebling, CEO of Demandware.
To read about Accenture's work with other clients in the consumer goods
industry, click here
or follow Accenture Consumer Goods & Services on Twitter
To read about Accenture's work with other clients in the retail
industry, click here
or follow Accenture Retail on Twitter.
For more details of Accenture Interactive's services, click here.
Accenture is a global management consulting, technology services and
outsourcing company, with approximately 266,000 people serving clients
in more than 120 countries. Combining unparalleled experience,
comprehensive capabilities across all industries and business functions,
and extensive research on the world's most successful companies,
Accenture collaborates with clients to help them become high-performance
businesses and governments. The company generated net revenues of
US$27.9 billion for the fiscal year ended Aug. 31, 2012. Its home page
Accenture Interactive helps the world's leading brands drive superior
marketing performance across the full multichannel customer experience.
Working with over 5,000 Accenture professionals dedicated to serving the
marketing function, Accenture Interactive offers integrated,
industrialized and industry-driven digital transformation and marketing
solutions. Follow @AccentureSocial
or visit accenture.com/interactive.
Demandware, a leader in digital commerce, enables the world's premier
retailers to move faster and grow faster in the changing face of retail.
Demandware's enterprise cloud platform minimizes the costs and
complexities of running global, omni-channel commerce operations, and
empowers retailers to respond with speed and agility to new market
opportunities and continually evolving consumer expectations. For more
information, visit www.demandware.com,
call +1-888-553-9216 or email firstname.lastname@example.org.
Matt Samuel, +44 20 7844 2055
+44 7717 866766
Patel Cudia, 781-425-1328