Q2 2020 Business Update

Aug 14th, 2020

Toshihiro Yamamoto

DENTSU GROUP INC. President & CEO

2

Accelerated consumer change leading to faster DX

Corporates are recognizing the need for faster Digital Transformation

Leveraging data and interact digitally with customers, employees and partners

ACCELERATED

WIDER DIGITAL

MEANINGFUL BRAND

CONSUMER CHANGE

ADOPTION

EXPERIENCES

3

Diverse capabilities going beyond marketing

Transformation & Growth Strategy

Digital Transformation

Systems Integration

CRM (Data & Analytics)

Marketing Technology

Creative

(Brand experience / CX / Commerce)

Media / Data driven Media

Content & Sports Marketing

4

Integrated Growth Solutions

Integrated Growth Solutions

Integrating our diverse capabilities across the Group

Delivering top line growth for our clients, beyond marketing

5

Beyond Marketing

Organizational design, data technology stack & customer transformation supported by innovation, creativity and rich consumer insights

Business

Customer

Digital & Data

Experience

Transformation

+ Transformation

+ Transformation

Business Design

Deep Consumer Insights

Digital Strategy

Brand Consulting

Tech-led Creative &

Data Management

Organizational Design

Innovation

Identity Solutions

Idea-led Business

Commerce

Customer Analytics

Operation

Experience Eco System

Loyalty Programs

Product & Service Design

Campaigns

Technology

Technology Consulting

Content activations

Implementation

Client

Growth

Delivering top line growth for our clients, beyond marketing

6

Integrated Growth Solutions: Customer-centric DX

Organizational digital transformation by redesigning customer journey and business operations

Business

CX Transformation

Digital & Data

Transformation

Customer-centric UX

Transformation

Transforming our client into

Agile data utilization

a customer-centric

redesign, leading to service

throughout the organization

operation. Launching

re-development. Improving

driving continuous &

Digital Innovation Office,

operational performance

autonomous improvement

boosting transformation

by introducing cloud

services (SFDC/Google)

Client Growth

Process transformation | Removing silos | Continuous innovation

7

Integrated Growth Solutions: On & Offline Commerce (O2O)

Redesigning the O2O commerce to revitalize the brand value

Business Transformation

CX Transformation

Digital & Data

Connected brand

Ecommerce only for true

Transformation

Utilizing social platforms,

community that

fans. Precision targeting

enabling the brand to re-

appreciates and drives

with a hyper-targeted base

establish brand value and

brand value

of core fans

re-connect with fans

Client Growth

Driving stronger brand value | Tech-led creative brand experience | Connected consumers

8

Integrated Growth Solutions: Building a D2C Model

Building a Direct to Consumer model for a Japanese consumer packaged goods company

Business Transformation

CX Transformation

Digital & Data

Creating a new growth

Integrated customer

Transformation

Customer data enhancing

opportunities through a

experience of online and

membership programs and

direct to consumer, direct

offline through creative,

supporting real time supply

commerce business

personalized products

chain management

Client Growth

New markets | Repeat customers, driving loyalty | Realtime supply chain management

9

Accelerating our transformation

Digital Transformation Beyond Marketing

25% of business | High growth area

Business

Customer

Digital & Data

Experience

Transformation

+

+

Transformation

Transformation

10

Accelerated Transformation of Dentsu Group

Comprehensive

Review

Comprehensive review of Dentsu Group's operations and capital efficiency, simplifying the business

Focus on Structural

Accelerated

Growth

Transformation

Structurally lowering

Accelerated

operating expenses

transformation plan

Enhancing efficiency of

supporting our focused

the balance sheet

strategy of Integrated

Maximising long-term

Growth Solutions

shareholder value

11

THANK YOU

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Disclaimer

Dentsu Inc. published this content on 14 August 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 14 August 2020 01:02:11 UTC