Q2 2020 Business Update
Aug 14th, 2020
Toshihiro Yamamoto
DENTSU GROUP INC. President & CEO
2
Accelerated consumer change leading to faster DX
Corporates are recognizing the need for faster Digital Transformation
Leveraging data and interact digitally with customers, employees and partners
ACCELERATED | WIDER DIGITAL | MEANINGFUL BRAND |
CONSUMER CHANGE | ADOPTION | EXPERIENCES |
3
Diverse capabilities going beyond marketing
Transformation & Growth Strategy
Digital Transformation
Systems Integration
CRM (Data & Analytics)
Marketing Technology
Creative
(Brand experience / CX / Commerce)
Media / Data driven Media
Content & Sports Marketing
4
Integrated Growth Solutions
Integrated Growth Solutions
Integrating our diverse capabilities across the Group
Delivering top line growth for our clients, beyond marketing
5
Beyond Marketing
Organizational design, data technology stack & customer transformation supported by innovation, creativity and rich consumer insights
Business | Customer | Digital & Data |
Experience | ||
Transformation | + Transformation | |
+ Transformation |
• | Business Design | • | Deep Consumer Insights | • | Digital Strategy |
• | Brand Consulting | • | Tech-led Creative & | • | Data Management |
• | Organizational Design | Innovation | • | Identity Solutions | |
• | Idea-led Business | • | Commerce | • | Customer Analytics |
Operation | • | Experience Eco System | • | Loyalty Programs | |
• Product & Service Design | • | Campaigns | • | Technology | |
• | Technology Consulting | • | Content activations | Implementation |
Client
Growth
Delivering top line growth for our clients, beyond marketing
6
Integrated Growth Solutions: Customer-centric DX
Organizational digital transformation by redesigning customer journey and business operations
Business | CX Transformation | Digital & Data | ||
Transformation | Customer-centric UX | Transformation | ||
Transforming our client into | Agile data utilization | |||
a customer-centric | redesign, leading to service | throughout the organization | ||
operation. Launching | re-development. Improving | driving continuous & | ||
Digital Innovation Office, | operational performance | autonomous improvement | ||
boosting transformation | by introducing cloud | |||
services (SFDC/Google) | ||||
Client Growth
Process transformation | Removing silos | Continuous innovation
7
Integrated Growth Solutions: On & Offline Commerce (O2O)
Redesigning the O2O commerce to revitalize the brand value
Business Transformation | CX Transformation | Digital & Data | ||
Connected brand | Ecommerce only for true | Transformation | ||
Utilizing social platforms, | ||||
community that | fans. Precision targeting | enabling the brand to re- | ||
appreciates and drives | with a hyper-targeted base | establish brand value and | ||
brand value | of core fans | re-connect with fans | ||
Client Growth
Driving stronger brand value | Tech-led creative brand experience | Connected consumers
8
Integrated Growth Solutions: Building a D2C Model
Building a Direct to Consumer model for a Japanese consumer packaged goods company
Business Transformation | CX Transformation | Digital & Data | ||
Creating a new growth | Integrated customer | Transformation | ||
Customer data enhancing | ||||
opportunities through a | experience of online and | membership programs and | ||
direct to consumer, direct | offline through creative, | supporting real time supply | ||
commerce business | personalized products | chain management | ||
Client Growth
New markets | Repeat customers, driving loyalty | Realtime supply chain management
9
Accelerating our transformation
Digital Transformation Beyond Marketing
25% of business | High growth area
Business | Customer | Digital & Data | ||
Experience | ||||
Transformation | + | + | Transformation | |
Transformation |
10
Accelerated Transformation of Dentsu Group
Comprehensive
Review
Comprehensive review of Dentsu Group's operations and capital efficiency, simplifying the business
Focus on Structural | Accelerated | |
Growth | Transformation | |
Structurally lowering | Accelerated | |
operating expenses | transformation plan | |
Enhancing efficiency of | supporting our focused | |
the balance sheet | strategy of Integrated | |
Maximising long-term | Growth Solutions | |
shareholder value | ||
11
THANK YOU
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Disclaimer
Dentsu Inc. published this content on 14 August 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 14 August 2020 01:02:11 UTC