Optimizely, Inc. entered into a definitive agreement to acquire NewsCred, Inc. on December 1, 2021. Until such closing, Optimizely and Welcome will continue to operate independently with Welcome's core marketing orchestration and asset management capabilities operating standalone. Over time, Welcome will be integrated with Optimizely's existing stack to create a complete end-to-end portfolio to manage the full content lifecycle.

The transaction is subject to customary closing conditions and attainment of regulatory clearances. The acquisition is expected to close in Q4 of 2021. Insight Partners acted as the strategic advisor and sponsor of the transaction.

GCA Advisors, LLC acted as the financial advisor for Welcome.