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DEUTSCHE LUFTHANSA AG

(LHA)
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Deutsche Lufthansa : Fanhansa Siegerflieger goes into extra time

08/01/2014 | 05:49am EDT

01.08.14

Lufthansa one of the most successful brands at the football World Cup

The high point after the victory in the final at Rio de Janeiro's Maracanã Stadium last month came 36 hours later, when the Siegerflieger - a Boeing 747-8 - flew over the German capital's fan park 700 metres above the ground, with 500,000 fans cheering on. Alongside the Fanhansa lettering, the jumbo jet, which is named after the state capital Potsdam, will also express the thanks of Lufthansa and of all fans to the German team for the brilliant performance in Brazil.

'Our Siegerflieger made such an incredible splash. We're still getting mails, tweets and Facebook messages every day, so we've decided that the Siegerflieger will continue flying until the 2016 European Football Championship and serve as motivation for Jogi's boys for the next title', said Alexander Schlaubitz, Head of Marketing Deutsche Lufthansa AG. 

The "Yankee India" (derived from the D-ABYI registration) was privy to a special honour immediately after the final in Rio de Janeiro. Additional gold letters were added to the already unusual "Fanhansa" livery: Siegerflieger, or "winners' plane" in English. 

On Twitter, the #siegerflieger hashtag became one of the most used terms on the internet. More than 16,000 re-tweets set a new record for Lufthansa's congratulations on the World Cup title. With over 38 million social media contacts, there have never been a greater number of fans following the Fanhansa campaign launched back in May. More than 100 million people were also reached via television and print media.

With Fanhansa, Lufthansa has flown not just the German national team to Brazil, as partner of the German Football Association, but also tens of thousands of football fans, media representatives and officials. For the first time since flight operations began nearly 60 years ago, part of the fleet has changed the name on the aircraft fuselage. To mark the football World Cup, a total of eight aircraft had their traditional Lufthansa livery replaced with the Fanhansa logo. The Fanhansa label will be removed from the remaining seven aircraft over the coming weeks.

Deutsche Lufthansa AG
Communications, Lufthansa German Airlines

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© Publicnow 2014
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